About Face Reality Skincare
Face Reality Skincare is a company based in San Leandro (United States) founded in 2005 by Laura Cooksey was acquired by Norwest Venture Partners in September 2022.. Face Reality Skincare offers products and services including Ultra Gentle Gel Cleanser, Sulfur Spot Treatment, Sal-C Toner, and 8% L-Mandelic Serum. Face Reality Skincare operates in a competitive market with competitors including TULA, Kopari, PROVEN, True Botanicals and Tatcha, among others.
- Headquarter San Leandro, United States
- Founders Laura Cooksey
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
Norwest Venture Partners
(Sep 15, 2022)
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Products & Services of Face Reality Skincare
Face Reality Skincare offers a comprehensive portfolio of products and services, including Ultra Gentle Gel Cleanser, Sulfur Spot Treatment, Sal-C Toner, and 8% L-Mandelic Serum. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Gentle formula for acne-prone skin to cleanse without irritation.
Targets acne spots with sulfur for effective blemish control.
Balances skin pH and reduces acne with salicylic acid.
Exfoliates and brightens skin to combat acne and aging signs.
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Sales and Marketing
8 people
Software Development Team
6 people
Leadership Team
5 people
Product Management Team
4 people
Creative and Marketing Team
2 people
Finance and Accounting
2 people
Senior Team
2 people
Human Resources and Administration
2 people
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Funding Insights of Face Reality Skincare
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Face Reality Skincare
Face Reality Skincare has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Face Reality Skincare
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Face Reality Skincare
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Face Reality Skincare Comparisons
Competitors of Face Reality Skincare
Face Reality Skincare operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TULA, Kopari, PROVEN, True Botanicals and Tatcha, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Private label skincare products for women are offered by TULA.
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| domain | founded_year | HQ Location |
Internet-first brand offering skincare and body care products
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| domain | founded_year | HQ Location |
Customized skin care products are provided via an online platform.
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Natural luxury skincare products are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Natural skincare products are offered through an internet-first brand.
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Organic skincare products are offered online by JUNO & Co.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Face Reality Skincare
Frequently Asked Questions about Face Reality Skincare
When was Face Reality Skincare founded?
Face Reality Skincare was founded in 2005.
Where is Face Reality Skincare located?
Face Reality Skincare is headquartered in San Leandro, United States. It is registered at San Leandro, California, United States.
Who is the current CEO of Face Reality Skincare?
Jeremy Soine is the current CEO of Face Reality Skincare.
What does Face Reality Skincare do?
Face Reality Skincare was founded in 2005 in San Leandro, United States, and is operated as an internet-first brand in the skincare sector. A catalog of products is provided online, including face serums, moisturizers, sun protection items, acne creams, hydrating gels, face masks, and toners. A locator tool is also available for finding online acne experts.
Who are the top competitors of Face Reality Skincare?
Face Reality Skincare's top competitors include PROVEN, Youth to the People and True Botanicals.
What products or services does Face Reality Skincare offer?
Face Reality Skincare offers Ultra Gentle Gel Cleanser, Sulfur Spot Treatment, Sal-C Toner, and 8% L-Mandelic Serum.
Who are Face Reality Skincare's investors?
Face Reality Skincare has 1 investor. Key investors include Norwest Venture Partners.
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