About FatWire
FatWire is a Technology company based in New York (United States) founded in 1996, and was acquired by Oracle in June 2011. Cross-channel customer engagement is enabled via content management systems. FatWire has raised $19.25 million across 2 funding rounds from investors including Oracle, Newlight Management and Wheatley Partners. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Optimization. Its competitors include Opal Labs, Meebo and Kapost; 3 of its 3 listed competitors have raised funding.
Company details
FatWire was established in 1996 in New York, United States, within the marketing technology sector. Content management solutions are provided to support marketers in managing customer loyalty initiatives and personalizing user experiences across campaigns. Operations focus on digital content optimization for multichannel interactions. The company was acquired by Oracle in 2011, integrating its platform into broader enterprise software offerings.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnology
- Website fatwire.com
- Social LinkedIn
- Acquired by Oracle (Jun 2011)
Funding Insights of FatWire
FatWire has successfully raised a total of $19.25M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.25M
- Total Rounds 2
- Last Round Series A β $10M
- First Round $9.25M
(Jan 2010)
- Investors Count 4
All 2 funding rounds of FatWire with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2019 | $10M | Series A | β | Topspinventure.com | |
| Jan 2010 | $9.25M | Series A | β | Wheatley Partners, EuclidSR Partners | β |
5 investors in total: 5 institutional.
Investors in FatWire
FatWire has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Oracle, Newlight Management and Wheatley Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| nlventures.com | ||||
Tech-based companies are invested in by Wheatley Partners. | wheatleypartners.com | Great Neck, United States | ||
| euclidsr.com | ||||
| topspinventure.com | ||||
Hybrid cloud infrastructure solutions are delivered for business management. | 1977 | oracle.com | Austin, United States |
Investor details for FatWire
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of FatWire
4 dated milestones of FatWire across 23 years, from founding to its latest funding, stage changes and deals.
- Founded FatWire is founded.
- Funding First funding round of $9.2M.
- Exit Acquired by Oracle.
- Funding Latest funding round, Series A, of $10.0M.
Competitors of FatWire
FatWire has 3 listed competitors in our database, 3 of them funded. They include Opal Labs, Meebo and Kapost.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| workwithopal.com | 2010 | Portland, United States | $25.6M | 64 | Collaborative content planning and marketing management solution | |
| meebo.com | 2005 | Mountain View, United States | $65M | 93 | Instant messaging and social networking service provider | |
| kapost.com | 2010 | Boulder, United States | $19.87M | Content optimization software is provided for marketing workflows and analytics. |
Detailed competitors of FatWire
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FatWire
Websites that share an audience with FatWire (fatwire.com).
Websites whose visitors overlap most with FatWire. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| day.com | 100% | View details | |||
| coremedia.com | 95% | 49.4K | #725,913 | View details | |
| hannonhill.com | 84% | 12.1K | #2,143,271 | View details | |
webword.biz | webword.biz | 84% | β | ||
autom-8.com | autom-8.com | 84% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 28 similar websites and full traffic analytics for FatWire
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as FatWire (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Fatwire
Complete news archive for FatWire
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about FatWire
FatWire was founded in 1996 and raised its 1st funding round 14 years after it was founded.
FatWire is headquartered in New York, United States. It is registered at New York, New York, United States.
FatWire is a funded company, having raised a total of $19.25M across 2 funding rounds to date. The company's 1st funding round was a Series A of $9.25M, raised on Jan 2010.
FatWire was established in 1996 in New York, United States, within the marketing technology sector. Content management solutions are provided to support marketers in managing customer loyalty initiatives and personalizing user experiences across campaigns. Operations focus on digital content optimization for multichannel interactions. The company was acquired by Oracle in 2011, integrating its platform into broader enterprise software offerings.
FatWire has 5 investors. Key investors include Oracle, Newlight Management, Wheatley Partners, EuclidSR Partners, and Topspinventure.com.
Yes. FatWire was acquired by Oracle in June 2011.

