About Financeit
Financeit is a company based in West Des Moines (United States) founded in 2006 was acquired by Financeit in June 2023. It operates as a FinTech and Commission-Based. Financeit has raised $73.09 million across 3 funding rounds from investors including FFL Partners, Financeit and Simply Green Home Services. Financeit offers products and services including Point-of-Sale Financing and Consumer Loans.
- Total Equity Funding$73.09M (USD)
in 3 rounds
- Latest Funding Round$6.09M (USD), Series B
Sep 2014
- InvestorsFFL Partners
& 2 more
- Acquired by
Products & Services of Financeit
Financeit offers a comprehensive portfolio of products and services, including Point-of-Sale Financing and Consumer Loans.
Financing solutions are provided for home improvement purchases.
Loans are offered to consumers for various needs.
Funding Insights of Financeit
Financeit has successfully raised a total of $73.09M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $6.09 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $73.09M
- Total Rounds 3
- Last Round Series B — $6.09M
- First Round $3M
(Sep 2013)
- Investors Count 1
All 3 funding rounds of Financeit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $6.09M | Series B | – | – | – |
| May 2014 | $64M | Private Equity Round | – | – | |
| Sep 2013 | $3M | Series A | – | – | – |
3 investors in total: 3 institutional.
Investors in Financeit
Financeit has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include FFL Partners, Financeit and Simply Green Home Services.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Lower middle market investments are targeted by FFL Partners. | 1997 | fflpartners.com | San Francisco, United States | |
Energy-efficient HVAC systems are provided by Simply Green Home Services. | – | mysimplygreen.com | Toronto, Canada | |
Consumer financing is offered at point-of-sale for partnered businesses. | 2011 | financeit.io | Toronto, Canada |
Investor details for Financeit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Financeit
5 dated milestones of Financeit across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Financeit is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $6.1M.
- Exit Acquired by Simply Green Home Services.
- Exit Acquired by Financeit.
Web traffic of Financeit
Websites that share an audience with Financeit (snapfinancial.com).
Websites whose visitors overlap most with Financeit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| healthfirstfinancial.com | 97% | – | – | View details | |
| snapfinance.com | 28% | 1.6M | #26,652 | View details |
Latest news on Financeit
Complete news archive for Financeit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Financeit
10 companies that operate in the same segment as Financeit (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
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Frequently Asked Questions about Financeit
Financeit was founded in 2006 and raised its 1st funding round 7 years after it was founded.
Financeit is headquartered in West Des Moines, United States. It is registered at West Des Moines, Iowa, United States.
Financeit is a funded company, having raised a total of $73.09M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Sep 2013.
Financeit is engaged in offering point-of-sale financing solutions across Canada, focusing on the home improvement, recreational vehicle, and retail sectors. Financing services are extended to merchants and consumers to facilitate purchases and business growth. The company has recently expanded through the acquisition of Simply Group Financial, SNAP Home Finance, and EcoHome Financial, enhancing its market presence. Innovative projects and improved experiences for dealers and end-users are prioritized in its operations.
Financeit offers Point-of-Sale Financing and Consumer Loans.
Financeit has 3 investors. Key investors include FFL Partners, Financeit, and Simply Green Home Services.
Financeit operates through Financeit Canada Inc..
Yes. Financeit was acquired by Financeit in June 2023.