About Financeit
Financeit is a company based in Toronto (Canada) founded in 2011 was acquired by Wafra Capital Partners in February 2022. Financeit has raised $41.9 million across 11 funding rounds from investors including Goldman Sachs, FIS and FinSight. Financeit has completed 4 acquisitions, including Centah, Financeit and Simply Group. Financeit offers products and services including Payment Calculator, Loan Application Platform, and Promotional Materials. Financeit operates in a competitive market with competitors including Tabby, Affirm, Afterpay, Zip and Klarna, among others.
- Headquarter Toronto, Canada
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website financeit.io
- Social LinkedIn X Facebook Instagram
- Acquired by Wafra Capital Partners (Feb 2022)
- Legal Name Financeit Canada Inc.
- Total Equity Funding$41.9M (USD)
in 11 rounds
- InvestorsGoldman Sachs
& 9 more
- Investments & AcquisitionsCentah
& 3 more
- Acquired byWafra Capital Partners
(Feb 2022)
Products & Services of Financeit
Financeit offers a comprehensive portfolio of products and services, including Payment Calculator, Loan Application Platform, and Promotional Materials.
Tool for calculating loan payments and options for customers
Platform to submit and manage loan applications online
Resources for businesses to promote financing deals
Apps and channels of Financeit
Financeit publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of Financeit
Financeit has successfully raised a total of $41.9M across 11 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41.9M
- Total Rounds 11
- First Round $1.5M
(Mar 2011)
- Investors Count 9
Latest 10 of 11 funding rounds of Financeit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2017 | – | Series C | – | Goldman Sachs | – |
| Jun 2017 | $85M | Debt – Conventional | – | – | – |
| Oct 2016 | $17M | Series B | – | DNS Capital, The Pritzker Organization | – |
| Oct 2015 | – | Series B | – | Goldman Sachs | – |
| Nov 2014 | – | Debt – Venture | – | – | |
| Nov 2013 | $13M | Series A | – | TTV Capital | |
| Oct 2013 | $1.4M | Series A | – | – | – |
| Jun 2012 | $3M | Series A | – | – | – |
| May 2012 | $3M | Angel Round | – | – | – |
| Feb 2012 | $3M | Angel Round | – | – | – |
10 investors in total: 10 institutional.
Investors in Financeit
Financeit has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, FIS and FinSight.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
US private equity investments are managed by DNS Capital. | – | dnscap.com | Chicago, United States | |
Growth-equity investments are managed by the private investment firm. | – | pritzkerorg.com | Chicago, United States | |
Venture capital and private equity investments are managed by B.E.S.T. Funds. | 1996 | bestfunds.ca | Toronto, Canada | |
Investments are made by TTV Capital in early-stage fintech companies. | – | ttvcapital.com | Atlanta, United States | |
Venture capital firm focused on tech startups | – | iacapgroup.com | New York, United States | |
Tech investment firm offering venture capital and support to startups in AI and related fields. | 2013 | finsightvc.com | New York, United States | |
Real estate investments are managed by Second City Real Estate. | 2011 | secondcityrealestate.com | Vancouver, Canada | |
Software suites for banks and financial institutions are provided. | 1968 | fisglobal.com | Jacksonville, United States | |
A real estate fund offering multiple investment strategies for optimal returns. | 1985 | wafracapital.com | New York, United States |
Investor details for Financeit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Financeit
42 people are tracked at Financeit (18 in leadership, 1 in board & advisors, 23 in team).
| Name | Role | Group |
|---|---|---|
Shawn Jeffrey | Vice President | Leadership |
Reecha Mall | Head Of Product - Centah | Leadership |
Jeffrey Catalano | VP, Business Development At Centah, A Financeit Company | Leadership |
Amar Samra | VP, Marketing And Enterprise | Leadership |
Lori Platek | Vp, Finance | Leadership |
David Yeilding | CFO | Leadership |
Al Shulman | Chief Growth Officer | Leadership |
Max Tomashevsky | Sales Director | Leadership |
Darya Ilyenko | Vp, People Success | Leadership |
Joey Brandone | Director Of Sales And Business Development - Eastern Canada | Leadership |
Andrew Bowyer | Director, Sales And Business Development | Leadership |
Max Zubrick | Director, Enterprise Partnerships | Leadership |
Christian Gouveia | VP, FP&A | Leadership |
Lee Zwaigen | VP, Product Management | Leadership |
Casper Wong | CEO | Leadership |
Stephen Garwood | Senior Creative Director | Leadership |
Angelica Argyropoulos | Vp, Strategy & Analytics | Leadership |
Peter Pedias | VP, Sales | Leadership |
Michael Garrity | Executive Chair | Board & advisors |
Grace Sakoma | Learning And Development Specialist | Team |
22 more people are available in the full profile.
Complete people profiles for Financeit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Financeit
Financeit has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Centah, Financeit and Simply Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Home loan financing services are provided to residential clients. | simplygroupfinancial.com | Toronto, Canada | 2020 | Jun 2023 | •••• | |
Point-of-sale financing is offered for home improvement and retail sectors. | snapfinancial.com | West Des Moines, United States | 2006 | Jun 2023 | •••• | |
SaaS workflow management solutions are delivered for commercial spaces. | centah.com | Fort Lauderdale, United States | 2004 | Dec 2017 | •••• | |
Financial services are offered through diverse subsidiaries. | td.com | Portland, United States | 1955 | Sep 2016 | •••• |
Complete acquisition details for Financeit
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Financeit
8 dated milestones of Financeit across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Financeit is founded.
- Funding First funding round of $1.5M.
- Acquisition Acquires TD Bank.
- Acquisition Acquires Centah.
- Funding Latest funding round, Series C,.
- Exit Acquired by Wafra Capital Partners.
- Acquisition Acquires Financeit.
- Acquisition Acquires Simply Group.
Competitors of Financeit
Financeit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tabby, Affirm, Afterpay, Zip and Klarna, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tabby.ai | 2019 | Dubai, United Arab Emirates | $604M | – | Purchase financing solutions are offered to businesses via installment payments. | |
| affirm.com | 2012 | San Francisco, United States | $1.23B | 2,171 | Point-of-sale financing is facilitated via an online installment payment platform. | |
| afterpay.com | 2014 | Melbourne, Australia | $35.37M | – | A buy now pay later service is offered by Afterpay. | |
| zip.co | 2013 | Sydney, Australia | – | 612 | Payment solutions are provided for deferred purchasing by Zip. | |
| klarna.com | 2005 | Stockholm, Sweden | $3.19B | 369 | Point-of-sale financing is facilitated through an online platform for purchases. | |
| akulaku.com | 2014 | Jakarta, Indonesia | $430M | – | Point-of-sale financing is provided for various consumer products via installments. | |
| sunbit.com | 2016 | Los Angeles, United States | $158.63M | 128 | Point-of-sale financing is facilitated via an online platform for retailers. | |
| axio.co.in | 2013 | Bengaluru, India | $205.92M | 499 | An online lending platform for point-of-sale financing is provided. | |
| snapfinance.com | 2012 | Salt Lake, United States | $30.09M | 621 | Merchandise financing is offered through partner stores. | |
| addi.com | 2018 | Bogota, Colombia | $238.5M | – | An online platform for point-of-sale financing is provided. |
Detailed competitors of Financeit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Financeit
The website of Financeit (financeit.io) receives about 34.5K visits a month.
- Monthly visits34.5K
▲ 6.7% vs previous month
Websites whose visitors overlap most with Financeit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| loanscanada.ca | 100% | 164.8K | #289,895 | View details | |
| getfinal.com | 91% | 2.4K | #8,381,669 | View details | |
business.financialpost.com | business.financialpost.com | 91% | – | – | – |
| exiger.com | 90% | 87.7K | #424,082 | View details | |
| fairstone.ca | 90% | 1.3M | #33,189 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Financeit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Financeit
Complete news archive for Financeit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Financeit
10 companies that operate in the same segment as Financeit (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
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Frequently Asked Questions about Financeit
Financeit was founded in 2011.
Financeit is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Financeit is a funded company, having raised a total of $41.9M across 11 funding rounds to date. The company's 1st funding round was a Angel Round of $3M, raised on Mar 2011.
Financeit was established in 2011 in Toronto, Canada, within the consumer financing sector. Point-of-sale financing solutions are provided to customers purchasing from partnered businesses. Pre-approvals are conducted based on credit reports, with payments facilitated through pre-authorized plans. Interest rates are determined by payment plan size, credit report details, and the nature of the purchased product or project. Operations focus on enabling accessible financing options across various retail and service sectors.
Financeit offers Payment Calculator, Loan Application Platform, and Promotional Materials.
Financeit has made 4 acquisitions, including Centah, Financeit, and Simply Group.
Financeit has 10 investors. Key investors include Goldman Sachs, FIS, FinSight, B.E.S.T. Funds, and DNS Capital.
Financeit operates through Financeit Canada Inc..
Yes. Financeit was acquired by Wafra Capital Partners in February 2022.
Yes. Financeit publishes Financeit: Consumer Financing and 1 more app, with over 10,000 downloads.