Financeit

Toronto, Canada Founded: 2011 • Age: 15 yrs Acquired By Wafra Capital Partners
Consumer financing is offered at point-of-sale for partnered businesses.
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About Financeit

Financeit is a company based in Toronto (Canada) founded in 2011 was acquired by Wafra Capital Partners in February 2022.. Financeit has raised $41.9 million across 11 funding rounds from investors including Goldman Sachs, FIS and FinSight. Financeit has completed 4 acquisitions, including Centah, Financeit and Simply Group. Financeit offers products and services including Payment Calculator, Loan Application Platform, and Promotional Materials. Financeit operates in a competitive market with competitors including Tabby, Affirm, Afterpay, Zip and Klarna, among others.

  • Headquarter Toronto, Canada
  • Sectors
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Financeit Canada Inc.
Operational Areas
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $41.9 M (USD)

    in 11 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Centah

    & 3 more

  • Acquired by
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Products & Services of Financeit

Financeit offers a comprehensive portfolio of products and services, including Payment Calculator, Loan Application Platform, and Promotional Materials. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for calculating loan payments and options for customers

Platform to submit and manage loan applications online

Resources for businesses to promote financing deals

People of Financeit
Headcount 50-200
Employee Profiles 50
Board Members and Advisors 1
Employee Profiles
People
Reecha Mall
Head Of Product - Centah
People
Jeffrey Catalano
VP, Business Development At Centah, A Financeit Company
People
Priyank Awasthi
Regional Sales Manager
People
Kevin O'Driscoll
Marketing Manager

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Board Members and Advisors
people
Michael Garrity
Executive Chair

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Funding Insights of Financeit

Financeit has successfully raised a total of $41.9M across 11 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 11
  • Last Round
  • First Round

    (03 Mar 2011)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2017 Amount Series C - Financeit Valuation Goldman Sachs
Jun, 2017 Amount Debt – Conventional - Financeit Valuation

investors

Oct, 2016 Amount Series B - Financeit Valuation DNS Capital , The Pritzker Organization
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Financeit

Financeit has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, FIS and FinSight. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment banking services are delivered across multiple financial sectors.
Founded Year Domain Location
US private equity investments are managed by DNS Capital.
Founded Year Domain Location
Growth-equity investments are managed by the private investment firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Financeit

Financeit has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Centah, Financeit and Simply Group. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Home loan financing services are provided to residential clients.
2020
Point-of-sale financing is offered for home improvement and retail sectors.
2006
SaaS workflow management solutions are delivered for commercial spaces.
2004
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Financeit

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Financeit Comparisons

Employees
+
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Competitors of Financeit

Financeit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tabby, Affirm, Afterpay, Zip and Klarna, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Purchase financing solutions are offered to businesses via installment payments.
domain founded_year HQ Location
Point-of-sale financing is facilitated via an online installment payment platform.
domain founded_year HQ Location
A buy now pay later service is offered by Afterpay.
domain founded_year HQ Location
Payment solutions are provided for deferred purchasing by Zip.
domain founded_year HQ Location
Point-of-sale financing is facilitated through an online platform for purchases.
domain founded_year HQ Location
Point-of-sale financing is provided for various consumer products via installments.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Financeit

When was Financeit founded?

Financeit was founded in 2011.

Where is Financeit located?

Financeit is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Is Financeit a funded company?

Financeit is a funded company, having raised a total of $41.9M across 11 funding rounds to date. The company's 1st funding round was a Series B of $17M, raised on Mar 03, 2011.

What does Financeit do?

Financeit was established in 2011 in Toronto, Canada, within the consumer financing sector. Point-of-sale financing solutions are provided to customers purchasing from partnered businesses. Pre-approvals are conducted based on credit reports, with payments facilitated through pre-authorized plans. Interest rates are determined by payment plan size, credit report details, and the nature of the purchased product or project. Operations focus on enabling accessible financing options across various retail and service sectors.

Who are the top competitors of Financeit?

Financeit's top competitors include Tabby, Sunbit and Klarna.

What products or services does Financeit offer?

Financeit offers Payment Calculator, Loan Application Platform, and Promotional Materials.

How many acquisitions has Financeit made?

Financeit has made 4 acquisitions, including Centah, Financeit, and Simply Group.

Who are Financeit's investors?

Financeit has 10 investors. Key investors include Goldman Sachs, FIS, FinSight, B.E.S.T. Funds, and DNS Capital.

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