About Finicity
Finicity is a company based in Salt Lake City (United States) founded in 1999 by Steven Smith was acquired by Mastercard in June 2020. Finicity has raised $71.06 million across 3 funding rounds from investors including Experian, Mastercard and Bridge Bank. The company has 554 employees. Finicity has completed 1 acquisition, including Aurora Financial Services. Finicity offers products and services including Lend, Assets, Pay, and Manage. Finicity operates in a competitive market with competitors including MX, Plaid, Rutter, Belvo and Spade, among others.
- Headquarter Salt Lake City, United States
- Employees 554
- Founders Steven Smith
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Website finicity.com
- Social LinkedIn X Facebook YouTube
- Acquired by Mastercard (Jun 2020)
- Legal Name Finicity Technologies Private Limited
- Date of Incorporation 17 Jun, 2005
- Jurisdiction Thane, Maharashtra, India
- Annual Revenue₹224 Cr
FY 2025 · -6% YoY
- Net Profit₹24.55 Cr
FY 2025 · 11% margin
- EBITDA₹43.41 Cr
FY 2025 · 19% margin
- Total Equity Funding$71.06M (USD)
in 3 rounds
- Latest Funding Round$29M (USD), Series B
Jul 2018
- InvestorsExperian
& 2 more
- Employee Count554
- Investments & Acquisitions
- Acquired byMastercard
(Jun 2020)
Associated legal entities of Finicity
Finicity operates through Finicity Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Finicity Technologies Private Limited CIN U72200MH2005PTC154044 | Active | 17 Jun 2005 | Thane, Maharashtra | ₹224 Cr | 554 | 3 | View details |
Products & Services of Finicity
Finicity offers a comprehensive portfolio of products and services, including Lend, Assets, Pay, and Manage.
Provides FCRA-compliant data for lending decisions and verification.
Offers cleaned and aggregated account data for financial analysis.
Enables account data for payments and fraud prevention services.
Handles categorized transaction data for business insights.
Apps and channels of Finicity
its YouTube channel Mastercard Open Finance has 402 subscribers and 30 videos.
Videos from Finicity
The most watched videos on Finicity's YouTube channel, Mastercard Open Finance (402 subscribers). Click a video to play it here.
More on Mastercard Open Finance.
Funding Insights of Finicity
Finicity has successfully raised a total of $71.06M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $29 million completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $71.06M
- Total Rounds 3
- Last Round Series B — $29M
- First Round $62,500
(Apr 2014)
- Investors Count 2
All 3 funding rounds of Finicity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | $29M | Series B | – | – | – |
| Oct 2016 | $42M | Series B | – | Experian | |
| Apr 2014 | $62,500 | Unspecified | – | – | – |
3 investors in total: 3 institutional.
Investors in Finicity
Finicity has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Experian, Mastercard and Bridge Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Experian is recognized as a leader in credit reporting and financial services. | 1980 | experian.com | Ireland | |
Commercial bank | 2001 | bridgebank.com | San Jose, United States | |
Global payments are processed via card network connections. | 1966 | mastercard.com | Purchase, United States |
Investor details for Finicity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Finicity Technologies Private Limited (Finicity)
Finicity Technologies Private Limited is the primary company behind Finicity. The board of Finicity Technologies Private Limited currently have 3 directors; the longest-serving is Amar Manohar Karvir, appointed in 2018. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Amar Manohar Karvir DIN 08213071 | Director | 16 Dec 2018 | 7 yrs 9 mo | Finicity Technologies Private Limited |
| Rajeevkumar Suneharilal Verma DIN 10126096 | Director | 20 Apr 2023 | 3 yrs 5 mo | Finicity Technologies Private Limited |
| Rajendra Rushikesh Upadhyaya DIN 10133270 | Director | 25 Apr 2023 | 3 yrs 5 mo | Finicity Technologies Private Limited |
People of Finicity
69 people are tracked at Finicity (22 in leadership, 47 in team); the tracked headcount is 554.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Steve Smith | CEO & Co-founder | Leadership |
Kenan Karalic | Director, Solution Engineering, Global Open Banking | Leadership |
Vijay Singh | Vice President, Software Engineering - Open Banking Connectivity | Leadership |
Alex Hill | Vice President Of Implementation & Presales | Leadership |
Emmett Bankston | Director Of Product Development | Leadership |
Justin Harnish | Director Of Intelligent Products | Leadership |
Christopher Tracy | Chief Of Business Operations & Executive Vice President | Leadership |
Hareesh Gandikota | Director Of Technical Operations | Leadership |
Anuja Doiphode | Manager - People And Capability (lead People & Capability Business Partner) | Leadership |
Pamela Rabaino | Vice President, Product Development, Operations And Program Management | Leadership |
Lynn Svitenko | Head Of Customer Success | Leadership |
Kaustubh Brid | Senior Talent Partner, People & Capabilities | Leadership |
Tyler Lackey | Chief Legal Officer & Executive Vice President | Leadership |
Lise Crawford | Director Of Product Management | Leadership |
Damon Dykstra | Director | Leadership |
Wes Shelnutt | Director Of Product Management | Leadership |
Rajani Divakar | Senior People Business Partner | Leadership |
Ben Maxwell | Director, People Business Partner | Leadership |
Brianna Tiller | Manager, People Business Partner | Leadership |
49 more people are available in the full profile.
Complete people profiles for Finicity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Finicity
Figures of Finicity Technologies Private Limited, the primary company behind Finicity, for FY 2025. Revenue was ₹224 Cr (-6% year on year). Net profit was ₹24.55 Cr (11% margin). EBITDA was ₹43.41 Cr (19% margin). Revenue has grown at a compounded annual rate of +31% over three years and +38% over five years.
- ₹224 CrRevenue · FY 2025 · -6% YoY
- ₹24.55 CrNet profit · 11% margin
- ₹43.41 CrEBITDA · 19% margin
- ₹9.31 CrPaid-up capital
- 554Employees (provident fund records)
- +31%Revenue CAGR, 3 years
- +38%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Finicity Technologies Private Limited are on its company page.
Detailed financial statements for Finicity
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Finicity
Finicity has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Aurora Financial Services.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Prepaid debit programs are managed and processed for corporations. | aurora-fs.com | Purchase, United States | 2009 | Sep 2015 | •••• |
Complete acquisition details for Finicity
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Finicity
5 dated milestones of Finicity across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Finicity is founded.
- Funding First funding round of $62K.
- Acquisition Acquires Aurora Financial Services.
- Funding Latest funding round, Series B, of $29.0M.
- Exit Acquired by Mastercard.
Competitors of Finicity
Finicity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MX, Plaid, Rutter, Belvo and Spade, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mx.com | 2010 | Lehi, United States | $540.87M | 481 | Data-driven analytics and open banking APIs are provided to businesses. | |
| plaid.com | 2012 | San Francisco, United States | $1.32B | 1,439 | Open banking aggregation APIs are provided for individuals and businesses. | |
| rutter.com | 2019 | San Francisco, United States | $28.5M | – | Finance and accounting management is facilitated via an API platform. | |
| belvo.com | 2019 | Sao Paulo, Brazil | $71.28M | 4 | Open banking API solutions are developed for financial data aggregation. | |
| spade.com | 2021 | New York, United States | $21.12M | – | Data APIs for merchants, categories, and locations are provided online. | |
| fidelapi.com | 2013 | London, United Kingdom | $83M | 23 | Open banking APIs for transactional data aggregation | |
| ntropy.com | 2019 | New York, United States | $14.2M | 3 | Financial data is enriched through an accurate API by Ntropy. | |
| fintecsystems.com | 2014 | Munich, Germany | $5.33M | 35 | Open banking API solutions are offered to financial institutions. | |
| basiq.io | 2016 | Sydney, Australia | – | – | Financial data is aggregated through APIs for open banking services. |
Detailed competitors of Finicity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Finicity
The website of Finicity (finicity.com) receives about 4M visits a month and ranks #15,616 among all websites worldwide, #1,017 in Financial Planning and Management.
- Monthly visits4M
▼ 0.7% vs previous month
- Unique visitors3M
per month
- Global rank#15,616
among all websites
- Category rank#1,017
Finance · Financial Planning and Management
- Bounce rate49%
- Pages per visit2.5
- Average visit2 min 01 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Finicity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mvelopes.com | 100% | 680.7K | – | View details | |
| equifax.com | 99% | 9.6M | #4,691 | View details | |
| transunion.com | 99% | 7.9M | #4,081 | View details | |
| adp.com | 97% | 99.2M | #460 | View details | |
| smartasset.com | 88% | 7.2M | #8,499 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Finicity
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Finicity
Complete news archive for Finicity
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to Finicity
10 companies that operate in the same segment as Finicity (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | – | – | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 221.42 M | – | – | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.16 B | USD 1.96 B | 1,440 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.99 B | – | – | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 1.9 B | – | – | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.06 B | USD 813.42 M | 3,231 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 3 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, United Kingdom | USD 852.48 M | – | – |
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Frequently Asked Questions about Finicity
Finicity was founded in 1999 and raised its 1st funding round 15 years after it was founded.
Finicity is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Steven Smith is the current CEO of Finicity. They have also founded this company.
Finicity is a funded company, having raised a total of $71.06M across 3 funding rounds to date. The company's 1st funding round was a Unspecified of $62.5K, raised on Apr 2014.
Finicity has 554 employees.
The primary company behind Finicity, Finicity Technologies Private Limited, reported revenue of ₹224 Cr for FY 2025, down 6% year on year.
Finicity was founded in 1999 and is headquartered in Salt Lake City, United States. Open banking aggregation API solutions are provided to the financial services industry. Transaction aggregation, account history aggregation, and statement aggregation are supported through these APIs. Verification services for ACH accounts, income, and assets are also available. Account creation and fraud mitigation are facilitated as part of the offerings.
Finicity offers Lend, Assets, Pay, and Manage.
Finicity has made 1 acquisition, including Aurora Financial Services.
Finicity has 3 investors. Key investors include Experian, Mastercard, and Bridge Bank.
Finicity operates through Finicity Technologies Private Limited.