About Fireclick
Fireclick is a Technology company based in San Diego (United States) founded in 1999, and was acquired by Digital River in June 2004. Web analytics services for click-stream and campaign analysis are offered. Fireclick has raised $11 million across 2 funding rounds from investors including Digital River, Atlas Venture and Menlo Ventures. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Predictive Analytics. Its competitors include 4C Insights, data.ai and ForeSee; 3 of its 3 listed competitors have raised funding.
Company details
Fireclicks tools offer real-time and historical click-stream analysis, path and campaign analysis, detailed merchandising reports and results comparisons to other online marketers. Users can measure daily comparisons of online traffic, conversions, orders, revenue, abandons and site performance. It uses patent-pending predictive caching technology to make web sites faster. Acquired by Digital River in 2004.
- Headquarters San Diego, United States
- Stage Acquired
- SectorsTechnology
- Website fireclick.com
- Social LinkedIn
- Acquired by Digital River (Jun 2004)
- Total Equity Funding$11M (USD)
in 2 rounds
- Latest Funding Round$11M (USD), Series A
Oct 2000
- InvestorsDigital River
& 3 more
- Acquired byDigital River
(Jun 2004)
Funding Insights of Fireclick
Fireclick has successfully raised a total of $11M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in October 2000. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11M
- Total Rounds 2
- Last Round Series A β $11M
- First Round $1M
(Jun 1999)
- Investors Count 3
All 2 funding rounds of Fireclick with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2000 | $11M | Series A | β | β | |
| Jun 1999 | $1M | Unspecified | β | β |
4 investors in total: 4 institutional.
Investors in Fireclick
Fireclick has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Digital River, Atlas Venture and Menlo Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Early-stage venture capital firm investing in the IT sector | twvp.com | San Francisco, United States | ||
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Cloud-based tax, fraud compliance and payment solutions for businesses | 1994 | digitalriver.com | Minnetonka, United States |
Investor details for Fireclick
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Fireclick
4 dated milestones of Fireclick across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Fireclick is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $11.0M.
- Exit Acquired by Digital River.
Competitors of Fireclick
Fireclick has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and ForeSee.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| foresee.com | 2001 | Ann Arbor, United States | $20M | 1,214 | Customer experience analytics are conducted across digital and physical channels. |
Detailed competitors of Fireclick
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- Full competitor set
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- Competitive positioning
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Web traffic of Fireclick
Websites that share an audience with Fireclick (fireclick.com).
Websites whose visitors overlap most with Fireclick. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
getclicky.com | getclicky.com | 100% | β | ||
rich-page.com | rich-page.com | 91% | #8,592,465 | β | |
webanalyticshour.com | webanalyticshour.com | 91% | β | ||
| google.com | 35% | 85.8B | #1 | View details | |
iwebtrack.com | iwebtrack.com | 31% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for Fireclick
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Fireclick (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Fireclick
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Frequently Asked Questions about Fireclick
Fireclick was founded in 1999.
Fireclick is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Fireclick is a funded company, having raised a total of $11M across 2 funding rounds to date. The company's 1st funding round was a Unspecified of $1M, raised on Jun 1999.
Fireclicks tools offer real-time and historical click-stream analysis, path and campaign analysis, detailed merchandising reports and results comparisons to other online marketers. Users can measure daily comparisons of online traffic, conversions, orders, revenue, abandons and site performance. It uses patent-pending predictive caching technology to make web sites faster. Acquired by Digital River in 2004.
Fireclick's top competitors include 4C Insights, data.ai and ForeSee.
Fireclick has 4 investors. Key investors include Digital River, Atlas Venture, Menlo Ventures, and Thomas Weisel Venture Partners.
Yes. Fireclick was acquired by Digital River in June 2004.

