About First Dollar
First Dollar is a Technology company based in Austin (United States) founded in 2019 by Jason Bornhorst, and was acquired by Inspira Financial in December 2024. Healthcare and retirement savings are facilitated via an online platform. First Dollar has raised $19 million across 2 funding rounds from investors including Inspira Financial, BVF and Next Coast Ventures. The company has 20 employees. Its chief executive, as recorded, is Jason Bornhorst. Its website firstdollar.com draws about 20 thousand monthly visits. First Dollar offers products and services including Health Wallet, Health Wallet Manager, Health Wallet Platform, and Pre-Tax Accounts. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Savings Platforms. Its legal entity is FIRST DOLLAR, INC. Its competitors include Lively, FSAFEDS and Devenir; 1 of its 3 listed competitors has raised funding.
Company details
First Dollar was established in 2019 in Austin, United States, as an online savings platform in the fintech sector. Healthcare and retirement planning are managed through its services, with debit cards provided for allocating funds to savings and expenditures. Multiple health benefits plans are offered to users, supporting financial organization in these areas. Operations are conducted digitally, targeting individual savers.
- Headquarters Austin, United States
- Employees 20
- Founders Jason Bornhorst
- Stage Acquired
- SectorsTechnology
- Website category Finance · Insurance
- Website firstdollar.com
- Social LinkedIn X Facebook Instagram
- Acquired by Inspira Financial (Dec 2024)
- Legal Name First Dollar, Inc.
- Total Equity Funding$19M (USD)
in 2 rounds
- Latest Funding Round$14M (USD), Series A
Jan 2022
- InvestorsInspira Financial
& 12 more
- Employee Count20
- Acquired byInspira Financial
(Dec 2024)
Products & Services of First Dollar
First Dollar offers a comprehensive portfolio of products and services, including Health Wallet, Health Wallet Manager, Health Wallet Platform, and Pre-Tax Accounts.
App for managing individual health spending benefits securely
Software for admins to handle benefit programs efficiently
Platform for embedding health benefits into other systems
Tools for managing tax-free health expense accounts
Funding Insights of First Dollar
First Dollar has successfully raised a total of $19M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $14 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19M
- Total Rounds 2
- Last Round Series A — $14M
- First Round $5M
(May 2020)
- Investors Count 12
All 2 funding rounds of First Dollar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $14M | Series A | – | BVF | |
| May 2020 | $5M | Seed | – | Next Coast Ventures |
13 investors in total: 5 institutional and 8 angel.
Investors in First Dollar
First Dollar has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Inspira Financial, BVF and Next Coast Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding is provided to healthcare startups by corporate-backed BVF. | blueventurefund.com | Chicago, United States | ||
Early-stage technology companies are invested in via thematic research. | nextcoastventures.com | Austin, United States | ||
Venture capital investments are focused on healthcare technology startups. | msc.vc | |||
Acceleration is provided to seed-stage, early-stage, and later-stage companies. | capitalfactory.com | Austin, United States | ||
JB Jonathan Bush | Angel investor in Indian startups, focused on tech and innovation. | unknown_245268b983304d76b | ||
JC Julia Cheek | unknown_7187c93710cb40f28 | |||
SJ Sean Joyce | unknown_43098e22472842e2b | |||
NS Nick Soman | Founder of LikeMinds, active angel investor in Indian startups | unknown_de4f1ba5851f4a0aa | ||
MW Marc Weiser | Managing Director at RPM Ventures, active angel investor in tech startups. | unknown_82cc7479c43543ceb | ||
BG Brian Gambs | Angel investor focusing on Indian startups, tech enthusiast | unknown_4ffb7d72d73846458 |
Investor details for First Dollar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of First Dollar
10 people are tracked at First Dollar (3 in leadership, 2 in board & advisors, 5 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Jason Bornhorst | Co-Founder & CEO | Leadership |
Drew Geissinger | Chief Revenue Officer | Leadership |
Camri Hinkie | VP, Design | Leadership |
Mike Smerklo | Director | Board & advisors |
Scott Law | Director | Board & advisors |
Geoff Scott | SVP, Operations & Risk, HSAe, CAMS, FCS | Team |
Gigi Canova | Senior Customer Success, FCS | Team |
Barbara Ontiveros | Lifecycle Marketing Manager | Team |
Claire Bingham | Lead Software Engineer | Team |
Kin Chan | Software Engineer | Team |
Complete people profiles for First Dollar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of First Dollar
4 dated milestones of First Dollar across 5 years, from founding to its latest funding, stage changes and deals.
- Founded First Dollar is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series A, of $14.0M.
- Exit Acquired by Inspira Financial.
Competitors of First Dollar
First Dollar has 3 listed competitors in our database, 1 of them funded. They include Lively, FSAFEDS and Devenir.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| livelyme.com | 2016 | San Francisco, United States | $122.2M | 118 | Health savings accounts are offered for tax-free healthcare investments. | |
| fsafeds.com | 2009 | Louisville, United States | An app-based platform for managing savings on healthcare expenses. | |||
| devenir.com | 2011 | Minneapolis, United States | Offers solutions for HSA investment management. |
Detailed competitors of First Dollar
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- Full competitor set
- Operating metrics
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Web traffic of First Dollar
The website of First Dollar (firstdollar.com) receives about 19.5K visits a month and ranks #1,351,817 among all websites worldwide, #5,134 in Insurance.
- Monthly visits19.5K
▲ 75.9% vs previous month
- Unique visitors5.7K
per month
- Global rank#1,351,817
among all websites
- Category rank#5,134
Finance · Insurance
- Bounce rate29%
- Pages per visit5.4
- Average visit1 min 39 sec
- DevicesDesktop 66% · Mobile 34%
Websites whose visitors overlap most with First Dollar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mexicanloves.com | mexicanloves.com | 100% | #140,859 | – | |
| peoplekeep.com | 100% | 98.5K | #291,350 | View details | |
| benefitresource.com | 68% | 140.4K | #246,811 | View details | |
| decent.com | 60% | 12.2K | #2,051,480 | View details | |
hidemyhistory.co | hidemyhistory.co | 60% | #1,472,777 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for First Dollar
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as First Dollar (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Related news about First Dollar
Complete news archive for First Dollar
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Frequently Asked Questions about First Dollar
First Dollar was founded in 2019 and raised its 1st funding round 1 year after it was founded.
First Dollar is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Jason Bornhorst is the CEO of First Dollar, as recorded in our data. They have also founded this company.
First Dollar is a funded company, having raised a total of $19M across 2 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on May 2020.
First Dollar has 20 employees.
First Dollar was established in 2019 in Austin, United States, as an online savings platform in the fintech sector. Healthcare and retirement planning are managed through its services, with debit cards provided for allocating funds to savings and expenditures. Multiple health benefits plans are offered to users, supporting financial organization in these areas. Operations are conducted digitally, targeting individual savers.
First Dollar offers Health Wallet, Health Wallet Manager, Health Wallet Platform, and Pre-Tax Accounts.
First Dollar has 13 investors. Key investors include Inspira Financial, BVF, Next Coast Ventures, Jonathan Bush, and Julia Cheek.
First Dollar operates through First Dollar, Inc..
Yes. First Dollar was acquired by Inspira Financial in December 2024.