About First Lite
First Lite is a company based in Ketchum (United States) founded in 2007 by Kenton Carruth and Scott Robinson was acquired by MeatEater in June 2019. First Lite offers products and services including Insulated Jackets, Merino Baselayers, and Hunting Pants. First Lite operates in a competitive market with competitors including Kuiu, Skully Systems, Western Rise, Uncharted Supply and Solgaard, among others.
Products & Services of First Lite
First Lite offers a comprehensive portfolio of products and services, including Insulated Jackets, Merino Baselayers, and Hunting Pants.
Warm jackets designed for cold weather hunting activities
Comfortable base layers using Merino Wool for outdoor use
Durable pants for various hunting pursuits and terrains
Apps and channels of First Lite
its YouTube channel First Lite Hunting Apparel has 48.5K subscribers and 30 videos.
Videos from First Lite
The most watched videos on First Lite's YouTube channel, First Lite Hunting Apparel (48.5K subscribers). Click a video to play it here.
More on First Lite Hunting Apparel.
Investors in First Lite
First Lite has secured backing from 1 investor. Prominent investors backing the company include MeatEater.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Meat processing activities are conducted in Bozeman, United States. | 2011 | themeateater.com | Bozeman, United States |
Investor details for First Lite
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of First Lite
2 people are tracked at First Lite (2 in leadership).
| Name | Role | Group |
|---|---|---|
Kenton Carruth | Co-Founder | Leadership |
Scott Robinson | Co-Founder | Leadership |
Complete people profiles for First Lite
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of First Lite
2 dated milestones of First Lite across 12 years, from founding to its latest funding, stage changes and deals.
- Founded First Lite is founded.
- Exit Acquired by MeatEater.
Competitors of First Lite
First Lite operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kuiu, Skully Systems, Western Rise, Uncharted Supply and Solgaard, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kuiu.com | 2010 | Dixon, United States | $50M | 74 | High-performance hunting apparel and gear are manufactured by Kuiu. | |
| skully.com | 2013 | San Francisco, United States | $23.03M | – | Skully Systems offers a smart heads-up display designed for bikers. | |
| westernrise.com | 2013 | Telluride, United States | $5.03M | – | Internet first brand offering performance wear apparel for men | |
| unchartedsupplyco.com | 2016 | Park, United States | $350,000 | – | Internet-first outdoor products and survival kits are provided. | |
| solgaard.co | 2016 | New York, United States | $50,000 | – | Internet-first brand of adventure gear | |
| alphaoutpost.com | 2015 | Carol Stream, United States | $455,000 | – | Outdoor gear is provided via an online subscription service. | |
| outdoorally.com | 2013 | Placerville, United States | $15,000 | – | Outdoor apparel and accessories are provided for men and women. | |
| convergenthunting.com | 2015 | Fort Worth, United States | – | – | Provides mobile apps and devices for hunting sounds and wildlife attraction. | |
| realtree.com | 1986 | Columbus, United States | – | – | Sells camouflage clothing and gear for hunting, fishing, and outdoor pursuits. |
Detailed competitors of First Lite
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of First Lite
The website of First Lite (firstlite.com) receives about 294K visits a month and ranks #91,774 among all websites worldwide, #2,969 in Sports.
- Monthly visits294K
▼ 32.3% vs previous month
- Unique visitors159.5K
per month
- Global rank#91,774
among all websites
- Category rank#2,969
Sports · Sports
- Bounce rate43%
- Pages per visit4.6
- Average visit3 min 48 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with First Lite. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fhfgear.com | 100% | 30.4K | #793,977 | View details | |
kingscamo.com | kingscamo.com | 98% | – | #329,351 | – |
| rei.com | 92% | – | #1,699 | View details | |
tenpointcrossbows.com | tenpointcrossbows.com | 92% | – | #290,735 | – |
grimreaperbroadheads.com | grimreaperbroadheads.com | 92% | – | #2,644,453 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for First Lite
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on First Lite
Complete news archive for First Lite
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to First Lite
10 companies that operate in the same segment as First Lite (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,100 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 212 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – |
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Frequently Asked Questions about First Lite
First Lite was founded in 2007.
First Lite is headquartered in Ketchum, United States. It is registered at Ketchum, Idaho, United States.
First Lite was established in 2007 as a private label brand in the hunting accessories sector. Operations are based in Ketchum, United States, with an internet-first approach to distribution. The product catalog encompasses clothing and footwear for men and women, along with accessories such as headwear, socks, and gloves. Additional gear items, including binoculars, harnesses, knife covers, quivers, and bipods, are provided to support hunting activities.
First Lite's top competitors include Solgaard, Kuiu and Outdoor Ally.
First Lite offers Insulated Jackets, Merino Baselayers, and Hunting Pants.
First Lite has 1 investor. Key investors include MeatEater.
First Lite operates through First Lite Llc.
Yes. First Lite was acquired by MeatEater in June 2019.
The website of First Lite receives about 294 thousand visits a month and ranks #91,774 among all websites worldwide.