About Firstleaf
Firstleaf is a Retail company based in Napa (United States) founded in 2015 by Philip James and Erik Steigler. Wines are curated and delivered via a personalized subscription service. It operates on a Subscription Services and Direct-to-Consumer (D2C) model. Its chief executive, as recorded, is Philip James. Its website firstleaf.com draws about 218 thousand monthly visits. Firstleaf offers products and services including Wine Club Subscription, Wine Store, and Wine Gifts. Its focus areas include Consumer Goods, Beverages and Wine and Spirits. Its competitors include Bright Cellars, Winc and Splash Wines; 3 of its 3 listed competitors have raised funding.
Company details
A personalized wine club subscription is provided by Firstleaf, focusing on delivering curated wines based on individual taste profiles. Operations are centered in the beverage sector, specifically wine, with wineries in Napa County, California, and Washington state. Partnerships with global vineyards ensure a diverse selection. Solutions include a satisfaction guarantee, flexible membership plans, and free concierge consultations. Members receive unique wines, tasting notes, and recyclable packaging with each shipment.
- Headquarters Napa, United States
- Founders Philip James, Erik Steigler
- SectorsRetail
- Website category Food and Drink · Beverages
- Email••••••••
- Phone•••• ••••
- Website firstleaf.com
- Social LinkedIn X
- Legal Name Firstleaf
Products & Services of Firstleaf
Firstleaf offers a comprehensive portfolio of products and services, including Wine Club Subscription, Wine Store, and Wine Gifts.
Personalized wine selections are delivered to subscribers monthly.
Individual wines are offered for direct purchase online.
Curated wine sets are provided for gifting purposes.
Apps and channels of Firstleaf
Firstleaf publishes 1 mobile app with over 10K+ downloads.
People of Firstleaf
15 people are tracked at Firstleaf (9 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Philip James | Co-Founder & CEO | Leadership |
Erik Steigler | Co-Founder | Leadership |
Greg Kryder | President And Chief Financial Officer | Leadership |
Kim Donahue | Senior Director - Member Experience | Leadership |
Dr Marinda Kruger | Vice-president Winemaking | Leadership |
Carolin Meier | Chief Wine Officer | Leadership |
David Landau | Senior Vice President Marketing | Leadership |
Jake Fernandez | Director Of Operations | Leadership |
John Reinert | Director Of Accounting | Leadership |
Melissa Staley | Senior Product Manager, Mobile App | Team |
Christina Llamas | Production Manager | Team |
Lucila Timoteo Blanco | Digital Marketing Designer | Team |
Kevin Jessen | SVP Technology & Product | Team |
Julie Ticknor | Designer-wine Brands | Team |
Angela Rupnick | Senior Lifecycle Marketing Manager | Team |
Complete people profiles for Firstleaf
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Competitors of Firstleaf
Firstleaf has 3 listed competitors in our database, 3 of them funded. They include Bright Cellars, Winc and Splash Wines.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brightcellars.com | 2014 | Boston, United States | $26.73M | 48 | Wine subscriptions are offered online with personalized recommendations. | |
| winc.com | 2011 | Los Angeles, United States | $59.54M | 100 | Wine delivery services are provided via an online platform. | |
| splashwines.com | 2014 | Eagle, United States | $1.22M | 20 | Online retailer of curated wine cases |
Detailed competitors of Firstleaf
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Web traffic of Firstleaf
The website of Firstleaf (firstleaf.com) receives about 218K visits a month and ranks #139,177 among all websites worldwide, #4,344 in Beverages.
- Monthly visits218K
▲ 13% vs previous month
- Unique visitors105K
per month
- Global rank#139,177
among all websites
- Category rank#4,344
Food and Drink · Beverages
- Bounce rate50%
- Pages per visit7.4
- Average visit2 min 29 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Firstleaf. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| uncorked.com | 100% | 9.7K | #1,830,819 | View details | |
buywinesonline.com | buywinesonline.com | 95% | #305,525 | – | |
| vinebox.com | 92% | 21.1K | #601,790 | View details | |
wineonsale.com | wineonsale.com | 92% | #944,900 | – | |
gratsi.com | gratsi.com | 89% | #352,453 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Firstleaf
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Firstleaf (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Firstleaf
Complete news archive for Firstleaf
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Frequently Asked Questions about Firstleaf
Firstleaf was founded in 2015.
Firstleaf is headquartered in Napa, United States. It is registered at Napa, California, United States.
Philip James is the CEO of Firstleaf, as recorded in our data. They have also founded this company.
A personalized wine club subscription is provided by Firstleaf, focusing on delivering curated wines based on individual taste profiles. Operations are centered in the beverage sector, specifically wine, with wineries in Napa County, California, and Washington state. Partnerships with global vineyards ensure a diverse selection. Solutions include a satisfaction guarantee, flexible membership plans, and free concierge consultations. Members receive unique wines, tasting notes, and recyclable packaging with each shipment.
Firstleaf's top competitors include Winc, Bright Cellars and Splash Wines.
Firstleaf offers Wine Club Subscription, Wine Store, and Wine Gifts.
Firstleaf operates through Firstleaf.
Yes. Firstleaf publishes Firstleaf, with over 10,000 downloads.
The website of Firstleaf receives about 218 thousand visits a month and ranks #139,177 among all websites worldwide.