About FITniche
FITniche is a Healthcare company based in Lakeland (United States) founded in 2004, and was acquired by Fleet Feet in October 2021. Fitness accessories and apparel are sold through an online store. Its focus areas include HealthTech, Fitness & Wellness Tech, Commerce and Accessories. Its competitors include Momentous, JackRabbit and Leomo; 2 of its 3 listed competitors have raised funding.
Company details
FITniche was founded in 2004 and is based in Lakeland, United States. An online retail operation is maintained, with a focus on fitness accessories and apparel from various brands. Sports and fitness products are supplied across categories such as shoes, insoles, bras, socks, track pants, face masks, and gaiters. The platform serves the e-commerce sector for fitness-related goods.
- Headquarters Lakeland, United States
- Stage Acquired
- SectorsHealthcare
- Website fitniche.com
- Social Facebook
- Acquired by Fleet Feet (Oct 2021)
- Investors
- Acquired byFleet Feet
(Oct 2021)
Investors in FITniche
FITniche has secured backing from 1 investor. Prominent investors backing the company include Fleet Feet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retail of running shoes, apparel, gear, and community programs in the sports sector. | fleetfeet.com |
Investor details for FITniche
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People of FITniche
1 people are tracked at FITniche (1 in leadership).
| Name | Role | Group |
|---|---|---|
Rich Wills | Owner | Leadership |
Complete people profiles for FITniche
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Timeline of FITniche
2 dated milestones of FITniche across 17 years, from founding to its latest funding, stage changes and deals.
- Founded FITniche is founded.
- Exit Acquired by Fleet Feet.
Competitors of FITniche
FITniche has 3 listed competitors in our database, 2 of them funded. They include Momentous, JackRabbit and Leomo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| livemomentous.com | 2016 | Jackson, United States | $43.59M | 220 | Healthcare and nutrition products are produced and marketed globally. | |
| jackrabbit.com | 2011 | New York, United States | Fitness apparel and accessories are sold online by JackRabbit. | |||
| leomo.io | 2012 | Newport Beach, United States | $5.8M | Wearable sensors are developed for performance measurement and feedback. |
Detailed competitors of FITniche
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Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as FITniche (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Fitniche
Complete news archive for FITniche
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Frequently Asked Questions about FITniche
FITniche was founded in 2004.
FITniche is headquartered in Lakeland, United States. It is registered at Lakeland, Florida, United States.
FITniche was founded in 2004 and is based in Lakeland, United States. An online retail operation is maintained, with a focus on fitness accessories and apparel from various brands. Sports and fitness products are supplied across categories such as shoes, insoles, bras, socks, track pants, face masks, and gaiters. The platform serves the e-commerce sector for fitness-related goods.
FITniche's top competitors include Momentous, JackRabbit and Leomo.
FITniche has 1 investor. Key investors include Fleet Feet.
Yes. FITniche was acquired by Fleet Feet in October 2021.