About Flagstone
Flagstone is a Financial Services company based in London (United Kingdom) founded in 2013 by Andrew Thatcher and Simon Merchant. Bank deposit accounts are compared through an online platform. Flagstone has raised $171.58 million across 5 funding rounds from investors including Gov.uk, MoneySuperMarket and Estancia Capital Management. Its chief executive, as recorded, is Simon Merchant. Its website flagstoneim.com draws about 208 thousand monthly visits. Flagstone offers products and services including Savings Platform and Cash Deposits Calculator. Its focus areas include FinTech, Banking Tech, Savings Comparison Platform and Term Deposits. Its legal entity is FLAGSTONE GROUP LTD. Its competitors include TotallyMoney, MoneySuperMarket and Know Your Money; 1 of its 3 listed competitors has raised funding.
Company details
Online comparison platform for bank deposit accounts. It enables companies, charities, wealth managers, high net worth individuals, and others to access term deposit accounts based on interest rates. It offers a cash deposit platform for wealth advisors to offer financial advisory and investment management services to the end customers.
- Headquarters London, United Kingdom
- Founders Andrew Thatcher, Simon Merchant
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website flagstoneim.com
- Social LinkedIn X Facebook YouTube
- Legal Name Flagstone Group Ltd
- Date of Incorporation 14 May, 2013
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$171.58M (USD)
in 5 rounds
- Latest Funding Round$138.83M (USD), Series B
Mar 2024
- InvestorsGov.uk
& 7 more
Products & Services of Flagstone
Flagstone offers a comprehensive portfolio of products and services, including Savings Platform and Cash Deposits Calculator.
Manages cash deposits and interest rates across multiple banks securely.
Illustrates potential earnings and FSCS protection for savings.
Apps and channels of Flagstone
its YouTube channel Flagstone Group has 276 subscribers and 12 videos.
Videos from Flagstone
The most watched videos on Flagstone's YouTube channel, Flagstone Group (276 subscribers). Click a video to play it here.
More on Flagstone Group.
Funding Insights of Flagstone
Flagstone has successfully raised a total of $171.58M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $138.83 million completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $171.58M
- Total Rounds 5
- Last Round Series B — $138.83M
- Investors Count 8
All 5 funding rounds of Flagstone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $138.83M | Series B | – | Estancia Capital Management | – |
| Mar 2022 | $3.42M | Series A | – | WealthClub | |
| May 2020 | $15M | Series A | – | OMERS | |
| May 2019 | $14.33M | Series A | – | Kindred Capital, MoneySuperMarket | – |
| Nov 2017 | Series A | – | – | – |
8 investors in total: 8 institutional.
Investors in Flagstone
Flagstone has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Gov.uk, MoneySuperMarket and Estancia Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Volution is engaged in funding Fintech and SaaS scale-ups. | volution.vc | London, United Kingdom | ||
Early-stage technology-driven companies are targeted for venture capital investments. | omersventures.com | Toronto, Canada | ||
Venture capital funding is offered to pre-seed and seed startups. | 2015 | kindredcapital.vc | ||
Tech startups receive investments from this London-based venture capital firm. | venturefounders.co.uk | London, United Kingdom | ||
Invests in lower middle-market firms providing financial services solutions. | 2010 | estanciapartners.com | Scottsdale, United States | |
Online government services and information are provided to users. | 1707 | gov.uk | London, United Kingdom | |
Offers tax-efficient investments and portfolios for high net worth individuals. | 2016 | wealthclub.co.uk | Bristol, United Kingdom | |
Developer of an online comparison platform for life and non-life insurance and loans | 1993 | moneysupermarket.com | Ewloe, United Kingdom |
Investor details for Flagstone
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flagstone
62 people are tracked at Flagstone (21 in leadership, 41 in team).
| Name | Role | Group |
|---|---|---|
Andrew Thatcher | Co-Founder & Managing Partner | Leadership |
Simon Merchant | Co-Founder & CEO | Leadership |
John Martin | Chief Product Officer | Leadership |
Susanna Brown | Chief People Officer | Leadership |
Nicholas Smith | Head Of Financial Control | Leadership |
Maryanna Constanti | Talent Partner | Leadership |
Lotti Strongman | Talent Acquisition Partner | Leadership |
Darren Bentley | Chief Growth Officer | Leadership |
🤖 Lee P. | CTO | Leadership |
Will Knight | Head Of Data | Leadership |
Angie Borst | Head Of People | Leadership |
Jennifer G. | Head Of Regulatory Compliance | Leadership |
Sandy Stuart | Senior Talent Partner | Leadership |
Claire Jones Cmgr McMi | Head Of Strategic Relationships And New Business (sales And Banks) | Leadership |
Annie Rachel | Chief Marketing Officer | Leadership |
Francesco Fulcoli | Chief Compliance And Risk Officer | Leadership |
Adi Koblenz | Talent Director | Leadership |
Garry Leacock | Head Of Business IT | Leadership |
Nicola Wallace | Head Of Marketing (interim) | Leadership |
Arman Tahmassebi | Chief Operating Officer | Leadership |
42 more people are available in the full profile.
Complete people profiles for Flagstone
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Flagstone
3 dated milestones of Flagstone across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Flagstone is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $138.8M.
Competitors of Flagstone
Flagstone has 3 listed competitors in our database, 1 of them funded. They include TotallyMoney, MoneySuperMarket and Know Your Money.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| totallymoney.com | 2006 | London, United Kingdom | $77.09M | 99 | Credit comparing website | |
| moneysupermarket.com | 1993 | Ewloe, United Kingdom | 751 | Developer of an online comparison platform for life and non-life insurance and loans | ||
| knowyourmoney.co.uk | 2004 | Norwich, United Kingdom | 34 | Provider of a comparison platform of financial products |
Detailed competitors of Flagstone
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Flagstone
The website of Flagstone (flagstoneim.com) receives about 207.9K visits a month and ranks #173,741 among all websites worldwide, #2,409 in Financial Planning and Management.
- Monthly visits207.9K
▲ 16% vs previous month
- Unique visitors55.8K
per month
- Global rank#173,741
among all websites
- Category rank#2,409
Finance · Financial Planning and Management
- Bounce rate34%
- Pages per visit5.6
- Average visit4 min 12 sec
- DevicesDesktop 60% · Mobile 40%
Websites whose visitors overlap most with Flagstone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| moneysavingexpert.com | 100% | 20.7M | #3,243 | View details | |
| hl.co.uk | 98% | 6.9M | #7,103 | View details | |
chase.co.uk | chase.co.uk | 86% | #59,776 | – | |
| moneysupermarket.com | 86% | 7.8M | #7,331 | View details | |
moneyfactscompare.co.uk | moneyfactscompare.co.uk | 84% | #120,538 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flagstone
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Banking & FinTech Platforms
3 companies that operate in the same segment as Flagstone (Banking & FinTech Platforms) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 180.56 M | 3,462 | ||
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.73 B | USD 5.95 B | 20,299 | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 2.37 B | USD 2.31 M | 3,786 |
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Related news about Flagstone
Complete news archive for Flagstone
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Flagstone
Flagstone was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Flagstone is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Simon Merchant is the CEO of Flagstone, as recorded in our data. They have also founded this company.
Flagstone is a funded company, having raised a total of $171.58M across 5 funding rounds to date.
Online comparison platform for bank deposit accounts. It enables companies, charities, wealth managers, high net worth individuals, and others to access term deposit accounts based on interest rates. It offers a cash deposit platform for wealth advisors to offer financial advisory and investment management services to the end customers.
Flagstone's top competitors include TotallyMoney, MoneySuperMarket and Know Your Money.
Flagstone offers Savings Platform and Cash Deposits Calculator.
Flagstone has 8 investors. Key investors include Gov.uk, MoneySuperMarket, Estancia Capital Management, WealthClub, and Volution.
Flagstone operates through Flagstone Group Ltd.
The website of Flagstone receives about 208 thousand visits a month and ranks #173,741 among all websites worldwide.