About TotallyMoney
TotallyMoney is a Financial Services company based in London (United Kingdom) founded in 2006. Credit comparing website. TotallyMoney has raised $77.09 million across 4 funding rounds from investors including SVB, Elliott Management and Scottish Equity Partners. The company has 99 employees. Its website totallymoney.com draws about 557 thousand monthly visits. The company has since been acquired. Its focus areas include FinTech, Alternative Lending, Lead Generation Platforms and Loan Comparison Platforms. Its legal entity is TOTALLYMONEY LIMITED. Its competitors include Flagstone, MoneySuperMarket and Know Your Money; 1 of its 3 listed competitors has raised funding.
Company details
TotallyMoney was founded in 2006 and is headquartered in London, United Kingdom. Operations are centered on a credit comparison platform within the financial services sector. Comparisons of products such as credit cards, loans, and mortgages are facilitated for users. Redirection to providers websites is enabled through affiliate links, with revenue derived from commissions on completed sales.
- Headquarters London, United Kingdom
- Employees 99
- Stage Acquired
- SectorsFinancial Services
- Website category Finance
- Website totallymoney.com
- Social LinkedIn X
- Legal Name Totallymoney Limited
- Date of Incorporation 05 Apr, 2007
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$27.86 M (USD)177as on Dec 31, 2020
- Net Profit-$894.12 (USD)100as on Dec 31, 2021
- EBITDA-$894.12 (USD)100as on Dec 31, 2021
- Total Equity Funding$77.09M (USD)
in 4 rounds
- Latest Funding Round$12.14M (USD), Series C
Nov 2021
- InvestorsSVB
& 3 more
- Employee Count99
Funding Insights of TotallyMoney
TotallyMoney has successfully raised a total of $77.09M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $12.14 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $77.09M
- Total Rounds 4
- Last Round Series C — $12.14M
- First Round $28.4M
(Apr 2011)
- Investors Count 3
All 4 funding rounds of TotallyMoney with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $12.14M | Series C | – | – | – |
| Oct 2019 | $6.43M | Debt – Conventional | – | – | |
| Dec 2018 | $36.55M | Series C | – | Elliott Management | |
| Apr 2011 | $28.4M | Series B | – | Scottish Equity Partners | – |
3 investors in total: 3 institutional.
Investors in TotallyMoney
TotallyMoney has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Elliott Management and Scottish Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on tech companies | sep.co.uk | London, United Kingdom | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Multiple sectors are invested in by the hedge fund. | 1977 | elliottmgmt.com | New York, United States |
Investor details for TotallyMoney
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TotallyMoney
44 people are tracked at TotallyMoney (14 in leadership, 30 in team); the tracked headcount is 99.
| Name | Role | Group |
|---|---|---|
Anna Kuriakose | Leadership | |
Felicity Winkley, PhD (Assoc CIPD) | People Director | Leadership |
Tom Cross | Product Director | Leadership |
Gabrielle G. | Chief Operating Officer | Leadership |
Henry Keegan | Head of Customer Acquisition at TotallyMoney | Leadership |
Graham Crowe | Chief Financial Officer | Leadership |
Sharon Evans | Chief Legal Officer | Leadership |
Alastair Douglas | CEO | Leadership |
Charlotte McNicholas | Head Of Commercial & Strategic Operations | Leadership |
David Adam | Head Of Product Design | Leadership |
Harshil Varsani | Creative Director | Leadership |
Henry Pearce | Chief Data Officer | Leadership |
Mark Durrand | CTO | Leadership |
James McCaffrey | Head of PR | Leadership |
Grace Doe | Commercial Manager | Team |
Gabrielle Mann, BFP ACA | Finance Manager | Team |
Rory O'Neill | Analytics Lead | Team |
Sarah Garratt | People Executive | Team |
Federica Priore | Product Designer | Team |
Rupert Sliwa | Principal UI Designer | Team |
24 more people are available in the full profile.
Complete people profiles for TotallyMoney
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TotallyMoney
3 dated milestones of TotallyMoney across 15 years, from founding to its latest funding, stage changes and deals.
- Founded TotallyMoney is founded.
- Funding First funding round of $28.4M.
- Funding Latest funding round, Series C, of $12.1M.
Competitors of TotallyMoney
TotallyMoney has 3 listed competitors in our database, 1 of them funded. They include Flagstone, MoneySuperMarket and Know Your Money.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flagstoneim.com | 2013 | London, United Kingdom | $171.58M | 89 | Bank deposit accounts are compared through an online platform. | |
| moneysupermarket.com | 1993 | Ewloe, United Kingdom | 751 | Developer of an online comparison platform for life and non-life insurance and loans | ||
| knowyourmoney.co.uk | 2004 | Norwich, United Kingdom | 34 | Provider of a comparison platform of financial products |
Detailed competitors of TotallyMoney
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TotallyMoney
The website of TotallyMoney (totallymoney.com) receives about 556.9K visits a month and ranks #84,895 among all websites worldwide, #5,340 in Finance.
- Monthly visits556.9K
▲ 3.1% vs previous month
- Unique visitors205K
per month
- Global rank#84,895
among all websites
- Category rank#5,340
Finance · Finance
- Bounce rate48%
- Pages per visit3.2
- Average visit1 min 19 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with TotallyMoney. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
creditkarma.co.uk | creditkarma.co.uk | 100% | #30,056 | – | |
| bankrate.com | 92% | 10.4M | #5,762 | View details | |
| getrichslowly.org | 88% | 70.8K | #531,224 | View details | |
synergy.net.au | synergy.net.au | 87% | #68,014 | – | |
experian.co.uk | experian.co.uk | 87% | #8,326 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TotallyMoney
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
2 companies that operate in the same segment as TotallyMoney (Alternative Lending) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M |
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Related news about Totallymoney
Complete news archive for TotallyMoney
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about TotallyMoney
TotallyMoney was founded in 2006 and raised its 1st funding round 5 years after it was founded.
TotallyMoney is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
TotallyMoney is a funded company, having raised a total of $77.09M across 4 funding rounds to date. The company's 1st funding round was a Series B of $28.4M, raised on Apr 2011.
TotallyMoney has 99 employees.
Annual revenue of TotallyMoney is $27.86M as on Dec 31, 2020.
TotallyMoney was founded in 2006 and is headquartered in London, United Kingdom. Operations are centered on a credit comparison platform within the financial services sector. Comparisons of products such as credit cards, loans, and mortgages are facilitated for users. Redirection to providers websites is enabled through affiliate links, with revenue derived from commissions on completed sales.
TotallyMoney's top competitors include Flagstone, MoneySuperMarket and Know Your Money.
TotallyMoney has 3 investors. Key investors include SVB, Elliott Management, and Scottish Equity Partners.
TotallyMoney operates through Totallymoney Limited.
The website of TotallyMoney receives about 557 thousand visits a month and ranks #84,895 among all websites worldwide.