About Floafers
Floafers is a Retail company based in Dallas (United States) founded in 2014. Water loafers are designed and sold online for outdoor activities. Floafers has raised $3.5 million across 3 funding rounds. Its website floafers.com draws about 17 thousand monthly visits. Floafers offers products and services including Loafers, Slides, and Boots. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Footwear. Its legal entity is FLOAFERS, LLC. Its competitors include Koio, Kizik and Greats; 3 of its 3 listed competitors have raised funding.
Company details
Floafers designs and sells water loafers for men and women. Their patented design of loafers includes strategic vent holes and side gills for breath-ability in water and faster drying. They are made of closed cell EVA foam which is light weight, waterproof and anti-microbial. The shoes are mainly targeted for outdoor activities such as boating, fishing, golfing etc. They launched the shoe through a reward-based crowdfunding campaign on Kickstarter and reached their funding goal of 30k in 6 days in February 2017. The shoes are available for 40 on Kickstarter. The company was founded by Hayes Brumbeloe.
- Headquarters Dallas, United States
- SectorsRetail
- Website category Food and Drink · Beverages
- Website floafers.com
- Social X Facebook Instagram
- Legal Name Floafers, Llc
- Total Equity Funding$3.5M (USD)
in 3 rounds
- Latest Funding Round$2.75M (USD), Seed
May 2020
Products & Services of Floafers
Floafers offers a comprehensive portfolio of products and services, including Loafers, Slides, and Boots.
Comfortable casual shoes for daily activities and style.
Easy-to-wear shoes ideal for casual outings and beach use.
Durable shoes designed for everyday comfort and versatility.
Funding Insights of Floafers
Floafers has successfully raised a total of $3.5M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.75 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 3
- Last Round Seed — $2.75M
- First Round $450,000
(Sep 2017)
All 3 funding rounds of Floafers with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2020 | $2.75M | Seed | – | – | – |
| Apr 2019 | $300,000 | Seed | – | – | – |
| Sep 2017 | $450,000 | Seed | – | – | – |
People of Floafers
8 people are tracked at Floafers (6 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Larry Reines | CEO/President | Leadership |
Robert Castro | CFO | Leadership |
Amber Amihud | Director of Sales | Leadership |
David Giordano | CMO | Leadership |
Linda Pettinato | Director of Sales | Leadership |
Latrice Gordon | Director of Operations | Leadership |
Sales | Sales | Team |
Danny Callahan | Account Manager | Team |
Complete people profiles for Floafers
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Floafers
3 dated milestones of Floafers across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Floafers is founded.
- Funding First funding round of $450K.
- Funding Latest funding round, Seed, of $2.8M.
Competitors of Floafers
Floafers has 3 listed competitors in our database, 3 of them funded. They include Koio, Kizik and Greats.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| koio.co | 2014 | New York, United States | $11.61M | Handcrafted Italian leather sneakers are manufactured by Koio. | ||
| kizik.com | 2017 | Lindon, United States | $20M | Internet first brand offering performance footwear for men and women | ||
| greats.com | 2013 | New York, United States | $15.49M | Men's sneakers with luxury materials are sold directly by Greats. |
Detailed competitors of Floafers
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Floafers
The website of Floafers (floafers.com) receives about 17.4K visits a month and ranks #579,112 among all websites worldwide, #1,272 in Beverages.
- Monthly visits17.4K
▼ 69.2% vs previous month
- Unique visitors30.5K
per month
- Global rank#579,112
among all websites
- Category rank#1,272
Food and Drink · Beverages
- Bounce rate40%
- Pages per visit2.1
- Average visit1 min 28 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Floafers. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
familyshoes.co.il | familyshoes.co.il | 100% | #10,783,194 | – |
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Floafers (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Frequently Asked Questions about Floafers
Floafers was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Floafers is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Floafers is a funded company, having raised a total of $3.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $450K, raised on Sep 2017.
Floafers designs and sells water loafers for men and women. Their patented design of loafers includes strategic vent holes and side gills for breath-ability in water and faster drying. They are made of closed cell EVA foam which is light weight, waterproof and anti-microbial. The shoes are mainly targeted for outdoor activities such as boating, fishing, golfing etc. They launched the shoe through a reward-based crowdfunding campaign on Kickstarter and reached their funding goal of 30k in 6 days in February 2017. The shoes are available for 40 on Kickstarter. The company was founded by Hayes Brumbeloe.
Floafers offers Loafers, Slides, and Boots.
Floafers operates through Floafers, Llc.