About FloodFlash
FloodFlash is a Financial Services company based in London (United Kingdom) founded in 2017 by Ian Bartholomew and Adam Rimmer, and was acquired by Normanmaxinsurancesolutions in February 2025. It operates as an online flood insurance is offered to businesses through sensor-triggered settlements. FloodFlash has raised $17.58 million across 4 funding rounds from investors including Munich Re, Buoyant Ventures and Global Brain. The company has 21 employees. FloodFlash offers products and services including Parametric Flood Insurance and IoT Sensors. Its focus areas include FinTech, Internet First Insurance Platforms, Internet First Insurers and P&C. Its legal entity is FLOODFLASH LIMITED.
Company details
FloodFlash was founded in 2017 in London, United Kingdom, as an online platform specializing in flood insurance for businesses. Coverage is provided with pre-agreed settlements activated when sensors detect water levels exceeding critical depths. Customized pricing is determined by an algorithm that analyzes historical flood events, LiDAR terrain data, and rainfall records to assess risks. Operations focus on the insurance sector, serving commercial clients across relevant geographies.
- Headquarters London, United Kingdom
- Employees 21
- Founders Ian Bartholomew, Adam Rimmer
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Website floodflash.co/us
- Social LinkedIn X
- Acquired by Normanmaxinsurancesolutions (Feb 2025)
- Legal Name Floodflash Limited
- Date of Incorporation 22 Sep, 2016
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$17.58M (USD)
in 4 rounds
- Latest Funding Round$15M (USD), Series A
Feb 2022
- InvestorsMunich Re
& 9 more
- Employee Count21
- Acquired byNormanmaxinsurancesolutions
(Feb 2025)
Products & Services of FloodFlash
FloodFlash offers a comprehensive portfolio of products and services, including Parametric Flood Insurance and IoT Sensors.
Policy covering flood-related losses with sensor-triggered payouts.
Devices that detect flooding for real-time insurance claims.
Funding Insights of FloodFlash
FloodFlash has successfully raised a total of $17.58M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.58M
- Total Rounds 4
- Last Round Series A — $15M
- Investors Count 9
All 4 funding rounds of FloodFlash with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $15M | Series A | – | Buoyant Ventures, Munich Re | |
| Jan 2021 | $80,389 | Seed | – | – | – |
| Aug 2018 | $2.49M | Seed | – | – | |
| Jun 2017 | – | Seed | – | – |
10 investors in total: 10 institutional.
Investors in FloodFlash
FloodFlash has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Munich Re, Buoyant Ventures and Global Brain.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buoyant Ventures is focused on investing in digital climate solutions. | – | buoyant.vc | Chicago, United States | |
Global Brain is recognized as a venture capital firm supporting startups. | – | globalbrains.com | Shibuya, Japan | |
- | – | sonyfg.co.jp | - | |
Venture capital firm focused on seed to series B stage companies | – | msad.vc | Menlo Park, United States | |
UK tech and offline companies are funded by Pentech. | – | pentech.vc | Edinburgh, United Kingdom | |
Venture capital firm focused on seed-stage investments | – | localglobe.vc | London, United Kingdom | |
Insurtech Gateway is focused on incubating and funding insurtech startups. | 2016 | insurtechgateway.com | St. Albans, United Kingdom | |
- | – | pt1.vc | - | |
Platform offering insurance risk management solutions | 1880 | munichre.com | Munich, Germany | |
- | – | normanmaxinsurancesolutions.com | - |
Investor details for FloodFlash
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of FloodFlash
11 people are tracked at FloodFlash (5 in leadership, 6 in team); the tracked headcount is 21.
| Name | Role | Group |
|---|---|---|
Ian Bartholomew | Director & Co-Founder | Leadership |
Adam Rimmer | Co-Founder | Leadership |
Andrew Richardson | Director Of People [fractional] | Leadership |
Tom Rogers | Head Of Operations | Leadership |
Chris Hall | Head Of Marketing | Leadership |
Kirsty Hume | Business Operations Manager | Team |
Chang Liu | Senior Analyst | Team |
Sophia Eady | Developer | Team |
Matt Baugh | Underwriting Manager | Team |
Jaber Ahmed | Management Accountant | Team |
Nicola Carroll | Developer | Team |
Complete people profiles for FloodFlash
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FloodFlash
4 dated milestones of FloodFlash across 8 years, from founding to its latest funding, stage changes and deals.
- Founded FloodFlash is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $15.0M.
- Exit Acquired by Normanmaxinsurancesolutions.
Web traffic of FloodFlash
The website of FloodFlash (floodflash.co) receives about 7.6K visits a month and ranks #3,428,086 among all websites worldwide, #8,176 in Insurance.
- Monthly visits7.6K
▲ 25.8% vs previous month
- Unique visitors2.2K
per month
- Global rank#3,428,086
among all websites
- Category rank#8,176
Finance · Insurance
- Bounce rate53%
- Pages per visit1.5
- Average visit16 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with FloodFlash. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| towergate.com | 100% | 3.1K | #3,735,598 | View details | |
| reinsurancene.ws | 83% | – | #338,642 | View details |
Top companies in Insurance Providers
10 companies that operate in the same segment as FloodFlash (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, Ile de France, France | USD 863.12 M | – | 1,606 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | – | 549 | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 640 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,908 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | USD 502.59 M | 31,422 |
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Related news about Floodflash
Complete news archive for FloodFlash
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Frequently Asked Questions about FloodFlash
FloodFlash was founded in 2017.
FloodFlash is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
FloodFlash is a funded company, having raised a total of $17.58M across 4 funding rounds to date.
FloodFlash has 21 employees.
FloodFlash was founded in 2017 in London, United Kingdom, as an online platform specializing in flood insurance for businesses. Coverage is provided with pre-agreed settlements activated when sensors detect water levels exceeding critical depths. Customized pricing is determined by an algorithm that analyzes historical flood events, LiDAR terrain data, and rainfall records to assess risks. Operations focus on the insurance sector, serving commercial clients across relevant geographies.
FloodFlash offers Parametric Flood Insurance and IoT Sensors.
FloodFlash has 10 investors. Key investors include Munich Re, Buoyant Ventures, Global Brain, Sony Financial Group, and MS&AD Ventures.
FloodFlash operates through Floodflash Limited.
Yes. FloodFlash was acquired by Normanmaxinsurancesolutions in February 2025.