FloorForce

Sarasota, United States Founded: 2011 • Age: 15 yrs Acquired By AdHawk
Digital marketing and advertising services are provided by FloorForce.
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About FloorForce

FloorForce is a company based in Sarasota (United States) founded in 2011 was acquired by AdHawk in January 2019.. FloorForce offers products and services including Custom Websites, Google Ads, Facebook Ads, and FlooringStores United. FloorForce operates in a competitive market with competitors including Medallia, Box, Experian, Lionbridge and S⁴Capital, among others.

  • Headquarter Sarasota, United States
  • Sectors
    Business Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    AdHawk

    (Jan 15, 2019)

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Products & Services of FloorForce

FloorForce offers a comprehensive portfolio of products and services, including Custom Websites, Google Ads, Facebook Ads, and FlooringStores United. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Websites designed for flooring businesses to generate leads and phone calls.

Targeted ads that convert flooring searches into sales for businesses.

Ads to expand reach and generate awareness among flooring consumers.

Program for digital-to-physical retailing to help sell more flooring products.

People of FloorForce
Headcount 10-50
Employee Profiles 11
Employee Profiles
People
Katie Tateishi
VP of Marketing
People
John Weller
Chief Innovation Officer
People
Dan Pratt
COO
People
Todd Saunders
CEO

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Funding Insights of FloorForce

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in FloorForce

FloorForce has secured backing from 1 investor. Prominent investors backing the company include AdHawk. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Digital advertising metrics are managed across multiple channels.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by FloorForce

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - FloorForce

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Floorforce Comparisons

Employees
+
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Competitors of FloorForce

FloorForce operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Medallia, Box, Experian, Lionbridge and S⁴Capital, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Medallia is focused on customer and employee experience management.
domain founded_year HQ Location
AI-based platform for secure collaboration and content management is utilized.
domain founded_year HQ Location
Experian is recognized as a leader in credit reporting and financial services.
domain founded_year HQ Location
Translation, localization and global marketing services
domain founded_year HQ Location
Digital advertising and content marketing services are provided globally.
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Floorforce

Frequently Asked Questions about FloorForce

When was FloorForce founded?

FloorForce was founded in 2011.

Where is FloorForce located?

FloorForce is headquartered in Sarasota, United States. It is registered at Sarasota, Florida, United States.

Who is the current CEO of FloorForce?

Mark Lorberbaum is the current CEO of FloorForce.

What does FloorForce do?

FloorForce was founded in 2011 and is headquartered in Sarasota, United States. Operations center on the delivery of digital marketing and advertising services within the marketing sector. Leadership is held by CEOs Mark Lorberbaum and Todd Saunders. The company supports clients through targeted online strategies and promotional tools, with a focus on practical implementation across domestic markets.

Who are the top competitors of FloorForce?

FloorForce's top competitors include Mensa Brands, Box and Experian.

What products or services does FloorForce offer?

FloorForce offers Custom Websites, Google Ads, Facebook Ads, and FlooringStores United.

Who are FloorForce's investors?

FloorForce has 1 investor. Key investors include AdHawk.

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