About Florae
Florae is a Healthcare company based in St. Louis (United States) founded in 2019. Online beauty brand offering a wide range of personalised hair care products. Its website floraebeauty.com draws about 13 thousand monthly visits. Florae offers products and services including SANA Shampoo & Conditioner Set, Growth Collection, SANA Hair Oil Serum, Strength Collection, and Hydration Collection. Its focus areas include Retail, Beauty Tech, Ecommerce and Hair Care. Its competitors include Function of Beauty, Prose and Mirai Clinical; 2 of its 3 listed competitors have raised funding.
Company details
Florae was founded in 2019 in St. Louis, United States, within the beauty sector. Personalized hair care solutions are provided online through floraebeauty.com. Formulas backed by plant ingredients and scientific research are utilized for addressing hydration, growth, and strength. A variety of products is tailored to individual needs, with operations centered on e-commerce delivery.
- Headquarters St. Louis, United States
- SectorsHealthcare
- Website floraebeauty.com
- Social Facebook Instagram
- Latest Funding Round$50K (USD), Grant
Jun 2020
- Investors
Products & Services of Florae
Florae offers a comprehensive portfolio of products and services, including SANA Shampoo & Conditioner Set, Growth Collection, SANA Hair Oil Serum, Strength Collection, and Hydration Collection.
Personalized shampoo and conditioner for hydration and reduced breakage.
Products to strengthen roots and promote healthy hair regrowth.
Serum that nourishes hair and minimizes shedding effectively.
Formulas to reinforce hair and prevent damage from daily use.
Items focused on moisture retention and enhancing hair shine.
Funding Insights of Florae
- Total Rounds 1
- Last Round Grant — $50,000
- First Round $50,000
(Jun 2020)
- Investors Count 1
All 1 funding rounds of Florae with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $50,000 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Florae
Florae has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Arch Grants.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A 12-month accelerator program is offered to tech startups. | 2011 | archgrants.org | St. Louis, United States |
Investor details for Florae
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Florae
1 people are tracked at Florae (1 in leadership).
| Name | Role | Group |
|---|---|---|
Natalie King | Founder and CEO | Leadership |
Complete people profiles for Florae
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Florae
2 dated milestones of Florae across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Florae is founded.
- Funding First funding round of $50K.
Competitors of Florae
Florae has 3 listed competitors in our database, 2 of them funded. They include Function of Beauty, Prose and Mirai Clinical.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| prose.com | 2017 | Brooklyn, United States | $32.35M | 233 | Customized organic hair care products are provided through subscriptions. | |
| miraiclinical.com | 2010 | Spring Valley, United States | Offers a brand of natural skin and hair care products. |
Detailed competitors of Florae
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Florae
The website of Florae (floraebeauty.com) receives about 13K visits a month.
- Monthly visits13K
▼ 25.1% vs previous month
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as Florae (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Frequently Asked Questions about Florae
Florae was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Florae is headquartered in St. Louis, United States. It is registered at St. Louis, Missouri, United States.
Florae was founded in 2019 in St. Louis, United States, within the beauty sector. Personalized hair care solutions are provided online through floraebeauty.com. Formulas backed by plant ingredients and scientific research are utilized for addressing hydration, growth, and strength. A variety of products is tailored to individual needs, with operations centered on e-commerce delivery.
Florae's top competitors include Prose, Function of Beauty and Mirai Clinical.
Florae offers SANA Shampoo & Conditioner Set, Growth Collection, SANA Hair Oil Serum, Strength Collection, and Hydration Collection.
Florae has 1 investor. Key investors include Arch Grants.