About Floyd
Floyd is a Consumer company based in Detroit (United States) founded in 2013 by Alex O'Dell and Kyle Hoff. It operates as a self-assembling furniture is designed, manufactured, and sold by Floyd. Floyd has raised $25 million across 2 funding rounds from investors including La-Z-Boy, JPMorgan Chase and Walden Venture Capital. The company has 59 employees. Its chief executive is Kyle Hoff. Its website floydhome.com draws about 130 thousand monthly visits. Floyd offers products and services including The Bed Frame, The Sofa 2.0, The Shelving System, and The Desk System. Its focus areas include Consumer Goods, Home Furnishing Products, Home Furniture and Multi-Category. Its legal entity is FLOYD, INC. Its competitors include Burrow, Walker Edison, Kimball International, Crate and Barrel and Sauder and 3 more; 1 of its 8 listed competitors has raised funding.
Company details
Floyd was founded in 2013 and is headquartered in Detroit, United States. Operations focus on the furniture sector as an internet-first brand, where products such as beds, tables, and modular stands are designed and manufactured. These stands enable customers to create customized furniture setups. Sales occur primarily through online channels, with emphasis on modular and assembly-based items.
- Headquarters Detroit, United States
- Employees 59
- Founders Alex O'Dell, Kyle Hoff
- SectorsConsumer
- Website category Home and Garden · Furniture
- Email••••••••
- Phone•••• ••••
- Website floydhome.com
- Social LinkedIn X Facebook Instagram
- Legal Name Floyd, Inc.
- Total Equity Funding$25M (USD)
in 2 rounds
- Latest Funding Round$15M (USD), Series B
Apr 2021
- InvestorsLa-Z-Boy
& 4 more
- Employee Count59
Products & Services of Floyd
Floyd offers a comprehensive portfolio of products and services, including The Bed Frame, The Sofa 2.0, The Shelving System, and The Desk System.
Modular system for customizable beds that grow with user needs.
Adaptable sofa designed for comfortable and expandable seating.
Modular shelves for organizing home spaces efficiently.
Customizable desks for productive work environments at home.
Funding Insights of Floyd
Floyd has successfully raised a total of $25M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25M
- Total Rounds 2
- Last Round Series B — $15M
- First Round $10M
(Jan 2018)
- Investors Count 5
All 2 funding rounds of Floyd with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $15M | Series B | – | Walden Venture Capital | |
| Jan 2018 | $10M | Series A | – | Beringea | – |
5 investors in total: 5 institutional.
Investors in Floyd
Floyd has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include La-Z-Boy, JPMorgan Chase and Walden Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage investments are focused on US companies. | – | waldenvc.com | Woodside, United States | |
Investments are made in growth-stage startups by Beringea. | – | beringea.com | Farmington Hills, United States | |
Tech-focused VC firm funding companies in the US | – | 14w.com | New York, United States | |
Home furniture is manufactured and retailed by La-Z-Boy. | 1928 | la-z-boy.com | Chicago, United States | |
Financial services are provided to consumers and corporations worldwide. | 2000 | jpmorganchase.com | New York, United States |
Investor details for Floyd
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- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Floyd
10 people are tracked at Floyd (4 in leadership, 6 in team); the tracked headcount is 59.
| Name | Role | Group |
|---|---|---|
Alex O'Dell | Co-Founder | Leadership |
Kyle Hoff | Co-Founder & CEO | Leadership |
Robert Peavey | Director of Engineering | Leadership |
Anthony (Tony) Rotman | Head of Product | Leadership |
Kathryn Kieft | Sr CX Operations Strategist, B2b Development | Team |
Jenna Witten | Product Manager | Team |
Eduardo Salas | Senior Manager, Technology | Team |
Andrew Heathfield | Product Design Lead | Team |
Nicole Pontón | Senior Operations Specialist | Team |
Tyler Allen | Senior Creative Production Manager | Team |
Complete people profiles for Floyd
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Timeline of Floyd
3 dated milestones of Floyd across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Floyd is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series B, of $15.0M.
Competitors of Floyd
Floyd has 8 listed competitors in our database, 1 of them funded. They include Burrow, Walker Edison, Kimball International, Crate and Barrel and Sauder, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| burrow.com | 2016 | New York, United States | $52.52M | 55 | Home improvement products are provided via an internet-first brand. | |
| walkeredison.com | 2006 | Salt Lake, United States | – | 200 | Ready-to-assemble furniture is manufactured and sold for home categories. | |
| kimballinternational.com | 2001 | Jasper, United States | – | – | Home and office furniture is manufactured and branded. | |
| crateandbarrel.com | 1962 | Northbrook, United States | – | – | A renowned brand offering furniture, home decor, cookware, dinnerware, and wedding registry services. | |
| sauder.com | 1934 | Archbold, United States | – | – | Manufactures high-quality, ready-to-assemble home furniture products. | |
| powellcompany.com | 1968 | Mineola, United States | – | – | Furniture is designed and distributed by Powell Company. | |
| catskillcraftsmen.com | 1948 | Albany, United States | – | 44 | Produces high-quality kitchen islands, carts, and cutting boards using hardwoods for home use. | |
| whitewoodfurniture.com | 1979 | Thomasville, United States | – | 153 | Provides wooden furniture, custom finishes, and DIY remodeling guidance. |
Detailed competitors of Floyd
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- Full competitor set
- Operating metrics
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Web traffic of Floyd
The website of Floyd (floydhome.com) receives about 129.6K visits a month and ranks #223,317 among all websites worldwide, #3,228 in Furniture.
- Monthly visits129.6K
▼ 4.9% vs previous month
- Unique visitors79K
per month
- Global rank#223,317
among all websites
- Category rank#3,228
Home and Garden · Furniture
- Bounce rate40%
- Pages per visit4.6
- Average visit2 min 00 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Floyd. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| article.com | 100% | 4.6M | #12,027 | View details | |
| castlery.com | 94% | 4.3M | #15,775 | View details | |
| allmodern.com | 90% | – | #13,285 | View details | |
cb2.com | cb2.com | 90% | – | #10,632 | – |
roomandboard.com | roomandboard.com | 90% | – | #21,353 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Floyd
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- Audience overlap
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Top companies in Home & Living Products
10 companies that operate in the same segment as Floyd (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | 1,807 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 323.07 M | – | 272 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 339.7 M | USD 497 M | 806 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Floyd
Complete news archive for Floyd
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Frequently Asked Questions about Floyd
Floyd was founded in 2013 and raised its 1st funding round 5 years after it was founded.
Floyd is headquartered in Detroit, United States. It is registered at Detroit, Michigan, United States.
Kyle Hoff is the current CEO of Floyd. They have also founded this company.
Floyd is a funded company, having raised a total of $25M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Jan 2018.
Floyd has 59 employees.
Floyd was founded in 2013 and is headquartered in Detroit, United States. Operations focus on the furniture sector as an internet-first brand, where products such as beds, tables, and modular stands are designed and manufactured. These stands enable customers to create customized furniture setups. Sales occur primarily through online channels, with emphasis on modular and assembly-based items.
Floyd's top competitors include Burrow, Walker Edison and Kimball International.
Floyd offers The Bed Frame, The Sofa 2.0, The Shelving System, and The Desk System.
Floyd has 5 investors. Key investors include La-Z-Boy, JPMorgan Chase, Walden Venture Capital, Beringea, and 14W.
Floyd operates through Floyd, Inc..
The website of Floyd receives about 130 thousand visits a month and ranks #223,317 among all websites worldwide.