About Folkulture
Folkulture is a Consumer company based in Mumbai (India) founded in 2015 by Rinkesh Mehta and Chaiti Jain, and was acquired by BRND.ME in January 2022. Retailer of room fragrances and furnishing items. The company has 458 employees. Its Indian entity Mensa Brand Technologies Private Limited reported revenue of ₹577 Cr. Folkulture offers products and services including Kitchen Towel, Cooking Tongs, Salad Servers, Scented Candles, and Throw Blankets. Its focus areas include Consumer Goods, Home Furnishing Products, Home Decor and Multi-Category. Its competitors include 10Club, Nestasia and Ellementry; 3 of its 3 listed competitors have raised funding.
Company details
Folkulture, led by Rinkesh Mehta as Co-Founder, Chaiti Jain as Co-Founder, specializes in producing consumer products, home furnishing products, supplying home decor, and multi-category. Retailer of room fragrances and furnishing items. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
- Headquarters Mumbai, India
- Employees 458
- Founders Rinkesh Mehta, Chaiti Jain
- Stage Acquired
- SectorsConsumer
- Website folkulture.com
- Social LinkedIn Facebook Instagram
- Acquired by BRND.ME (Jan 2022)
- Legal Name Mensa Brand Technologies Private Limited
- Date of Incorporation 20 Apr, 2021
- Jurisdiction Gurgaon, Haryana, India
Associated legal entities of Folkulture
Folkulture is associated with 2 registered companies on The Company Check; the primary company is Mensa Brand Technologies Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mensa Brand Technologies Private Limited CIN U14101HR2021PLC127302 | Active | 20 Apr 2021 | Gurgaon, Haryana | ₹577 Cr | 458 | 5 | View details |
| Mensa Brand Technologies Private Limited CIN U14101HR2021PTC127302 | 20 Apr 2021 | Gurgaon, Haryana, India | View details |
Products & Services of Folkulture
Folkulture offers a comprehensive portfolio of products and services, including Kitchen Towel, Cooking Tongs, Salad Servers, Scented Candles, and Throw Blankets.
Textile items for kitchen drying and cleaning purposes.
Utensils for safely handling food during cooking.
Tools for serving salads and other dishes.
Wax products for ambient scenting in living spaces.
Fabric covers for warmth and home decoration.
Investors in Folkulture
Folkulture has secured backing from 1 investor. Prominent investors backing the company include BRND.ME.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Influencer-driven branding solutions are provided through an integrated platform. | 2021 | brndme.co.in | Bengaluru, India |
Investor details for Folkulture
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Board of directors of Mensa Brand Technologies Private Limited (Folkulture)
Mensa Brand Technologies Private Limited is the primary company behind Folkulture. The board of Mensa Brand Technologies Private Limited currently have 4 directors; the longest-serving is Ananth Sankaranarayanan, appointed in 2021. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ananth Sankaranarayanan DIN 07527676 | Director | 20 Apr 2021 | 5 yrs 6 mo | Mensa Brand Technologies Private Limited |
| Subrata Mitra DIN 00570124 | Nominee Director | 29 Mar 2025 | 1 yr 6 mo | Mensa Brand Technologies Private Limited |
| Utsav Mitra DIN 08958349 | Nominee Director | 29 Mar 2025 | 1 yr 6 mo | Mensa Brand Technologies Private Limited |
| Akshay Jain DIN 10398370 | Additional Director | 25 Jun 2025 | 1 yr 4 mo | Mensa Brand Technologies Private Limited |
People of Folkulture
2 people are tracked at Folkulture (2 in leadership); the tracked headcount is 458.
| Name | Role | Group |
|---|---|---|
Rinkesh Mehta | Co-Founder | Leadership |
Chaiti Jain | Co-Founder | Leadership |
Complete people profiles for Folkulture
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Financials of Folkulture
Figures of Mensa Brand Technologies Private Limited, the primary company behind Folkulture, for FY 2024. Revenue was ₹577 Cr (+12% year on year). Net loss was -₹156 Cr (-26% margin). EBITDA was ₹28.83 Cr (5% margin).
- ₹577 CrRevenue · FY 2024 · +12% YoY
- -₹156 CrNet loss · -26% margin
- ₹28.83 CrEBITDA · 5% margin
- ₹1 LakhPaid-up capital
- 458Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Mensa Brand Technologies Private Limited are on its company page.
Detailed financial statements for Folkulture
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Timeline of Folkulture
2 dated milestones of Folkulture across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Folkulture is founded.
- Exit Acquired by BRND.ME.
Competitors of Folkulture
Folkulture has 3 listed competitors in our database, 3 of them funded. They include 10Club, Nestasia and Ellementry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 10clubhomes.com | 2020 | Bengaluru, India | $44.47M | 48 | Multi-category home products are offered through an internet-first platform. | |
| nestasia.in | 2018 | Kolkata, India | $12.4M | 164 | Internet-first brand of multi-category home improvement products | |
| ellementry.com | 2018 | Jaipur, India | $359,745 | 80 | Handmade home improvement products are sold online through Ellementry. |
Detailed competitors of Folkulture
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Web traffic of Folkulture
The website of Folkulture (folkulture.com) receives about 5.1K visits a month.
- Monthly visits5.1K
▲ 7.2% vs previous month
Websites whose visitors overlap most with Folkulture. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
perchsf.com | perchsf.com | 100% | #3,987,460 | – |
Top companies in Home & Living Products
3 companies that operate in the same segment as Folkulture (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Folkulture
Complete news archive for Folkulture
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Frequently Asked Questions about Folkulture
Folkulture was founded in 2015.
Folkulture is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Folkulture has 458 employees.
The primary company behind Folkulture, Mensa Brand Technologies Private Limited, reported revenue of ₹577 Cr for FY 2024, up 12% year on year.
Folkulture, led by Rinkesh Mehta as Co-Founder, Chaiti Jain as Co-Founder, specializes in producing consumer products, home furnishing products, supplying home decor, and multi-category. Retailer of room fragrances and furnishing items. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
Folkulture's top competitors include Nestasia, 10Club and Ellementry.
Folkulture offers Kitchen Towel, Cooking Tongs, Salad Servers, Scented Candles, and Throw Blankets.
Folkulture has 1 investor. Key investors include BRND.ME.
Folkulture operates through Mensa Brand Technologies Private Limited.
Yes. Folkulture was acquired by BRND.ME in January 2022.
The legal entities of Folkulture currently have 5 directors, including Subrata Mitra, Akshay Jain, Utsav Mitra and others.