About Follow
Follow is a company based in San Francisco (United States) founded in 2021 by Miles Cole, Danny Evens, Benjamin Rapaport, and Manning Field. Follow has raised $9 million across 1 funding round from investors including Atomic, Uncork Capital and Vera Equity. Follow operates in a competitive market with competitors including eToro, CommonStock, Covestor, Finary and dub, among others.
- Total Equity Funding$9M (USD)
in 1 rounds
- Latest Funding Round$9M (USD), Series A
Feb 2023
- InvestorsAtomic
& 2 more
Funding Insights of Follow
Follow has successfully raised a total of $9M through 1 strategic funding round. The most recent funding activity was a Series A round of $9 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 1
- Last Round Series A — $9M
- First Round $9M
(Feb 2023)
- Investors Count 3
All 1 funding rounds of Follow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $9M | Series A | – | Atomic, Uncork Capital | – |
3 investors in total: 3 institutional.
Investors in Follow
Follow has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Atomic, Uncork Capital and Vera Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Atomic is recognized as a venture studio partnering with co-founders to build innovative companies. | – | atomic.vc | - | |
Venture capital is invested in multiple sectors by Uncork Capital. | – | uncorkcapital.com | Palo Alto, United States | |
Early-stage venture capital investments are made by Vera Equity. | – | veraequity.com | - |
Investor details for Follow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Follow
4 people are tracked at Follow (4 in leadership).
| Name | Role | Group |
|---|---|---|
Miles Cole | Co-Founder | Leadership |
Danny Evens | Co-Founder | Leadership |
Benjamin Rapaport | Co-Founder | Leadership |
Manning Field | Co-Founder & CEO | Leadership |
Complete people profiles for Follow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Follow
2 dated milestones of Follow across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Follow is founded.
- Funding First funding round of $9.0M.
Competitors of Follow
Follow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as eToro, CommonStock, Covestor, Finary and dub, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| etoro.com | 2007 | Tel Aviv, Israel | $422.94M | – | Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | |
| commonstock.com | 2001 | San Francisco, United States | $36.5M | – | Platform to invest in stock market in a group | |
| covestor.com | 2005 | London, United Kingdom | $28.11M | 10 | Social trading platform for stocks | |
| finary.io | 2020 | San Francisco, United States | $3.33M | 6 | Social trading platform for on stock market assets | |
| dubapp.com | 2021 | New York, United States | $45M | – | Online platform for portfolio management | |
| afterhour.com | 2022 | San Francisco, United States | $4.5M | 5 | App-based social trading platform | |
| covey.io | 2020 | New York, United States | $2.5M | – | An investment community is operated for market-beating insights. | |
| rainplatforms.com | 2018 | Austin, United States | $2.01M | – | Automated social investing and trading platform is provided for users. | |
| instavest.com | 2014 | San Francisco, United States | $1.82M | – | A collaborative network for investing. |
Detailed competitors of Follow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Follow
10 companies that operate in the same segment as Follow (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.73 B | USD 2.98 B | 2,300 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | – | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | – | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | – | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | – | – | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | – |
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Frequently Asked Questions about Follow
Follow was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Follow is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Manning Field is the current CEO of Follow. They have also founded this company.
Follow is a funded company, having raised a total of $9M across 1 funding round to date. The company's 1st funding round was a Series A of $9M, raised on Feb 2023.
Follow was founded in 2021 in San Francisco, United States, as a fintech platform. Financial influencers are enabled to distribute investment insights directly to followers. Subscriptions provide access to exclusive content, while integrated brokerage services allow users to replicate leader portfolios automatically. Operations focus on connecting influencers and audiences in the financial sector.
Follow has 3 investors. Key investors include Atomic, Uncork Capital, and Vera Equity.