About Food52
Food52 is a Consumer company based in New York (United States) founded in 2009, and was acquired by TCG Ventures in September 2019. Online retailer of home products and recipe content for the communities. Food52 has raised $33.26 million across 5 funding rounds from investors including Bessemer Venture Partners, Lerer Hippeau and TCG Ventures. Food52 has completed 3 acquisitions, including Dansk, Schoolhouse and Schoolhouse Electric. Its chief executive, as recorded, is Erika Ayers Badan. Its website food52.com draws about 5.3 million monthly visits. Food52 offers products and services including Dansk Copper Cookware, Faux Floral Stems, and Recipes and Videos. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its competitors include Bed Bath & Beyond, Wayfair and Homee; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2009 and based in New York, United States, Food52 operates as an online retailer in the consumer goods and digital media sectors. Kitchen items such as bakeware, grill pans, blenders, juicers, toasters, clocks, and towels are offered through its catalog. A recipe-sharing website, contests, and cookbooks form the platform, where recipes are shared among networks of home cooks.
- Headquarters New York, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Cooking and Recipes
- Website food52.com
- Social LinkedIn X Facebook Instagram
- Acquired by TCG Ventures (Sep 2019)
- Total Equity Funding$33.26M (USD)
in 5 rounds
- Latest Funding Round$20M (USD), Series B
Nov 2023
- InvestorsBessemer Venture Partners
& 11 more
- Investments & AcquisitionsDansk
& 2 more
- Acquired byTCG Ventures
(Sep 2019)
Products & Services of Food52
Food52 offers a comprehensive portfolio of products and services, including Dansk Copper Cookware, Faux Floral Stems, and Recipes and Videos.
Cookware blending timeless design and everyday function.
Hand-painted stems that never wilt, requiring no maintenance.
Collection of recipes and instructional videos for cooking.
Funding Insights of Food52
Food52 has successfully raised a total of $33.26M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.26M
- Total Rounds 5
- Last Round Series B — $20M
- First Round $750,000
(Oct 2010)
- Investors Count 11
All 5 funding rounds of Food52 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
12 investors in total: 11 institutional and 1 angel.
Investors in Food52
Food52 has secured backing from 12 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Bessemer Venture Partners, Lerer Hippeau and TCG Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage investments are focused on US companies. | waldenvc.com | Woodside, United States | ||
Venture capital investments are provided by BDMI to technology companies. | bdmifund.com | New York, United States | ||
Tech VC firm investing in early stage companies in the US | 2014 | vaynerrse.com | New York, United States | |
Tech-focused VC firm funding companies in the US | 14w.com | New York, United States | ||
Investments in US tech startups are made by Zelkova Ventures. | zelkovavc.com | Miami, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Lifestyle television networks and digital media platforms are operated. | 1994 | scrippsnetworksinteractive.com | Knoxville, United States | |
Early growth equity is provided to B2B software entrepreneurs by Vocap Partners. | vocappartners.com | Atlanta, United States | ||
Entrepreneurship, digital marketing, and media services. | garyvaynerchuk.com |
Investor details for Food52
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Food52
38 people are tracked at Food52 (19 in leadership, 1 in board & advisors, 18 in team).
| Name | Role | Group |
|---|---|---|
Erika Ayers Badan | Chief Executive Officer | Leadership |
Amanda Hesser | Co-Founder & CEO | Leadership |
Jason Chatterjee | CFO, Head of Corporate Development | Leadership |
Chris Finley | Senior Vice President, Supply Chain | Leadership |
Jason Laferrera | Vice President Of Software Engineering | Leadership |
Alexis Aguayo | Chief Revenue Officer (cro) | Leadership |
Faki Malik | Senior Director of Photography & Editor | Leadership |
Shannon Muldoon | Director of Studio52 | Leadership |
Claudia Huapaya | Chief Operating Officer | Leadership |
John Berweiler | Director Of Merchandising | Leadership |
Rachel Applegate | Director Of Accounting | Leadership |
Elisa R. | Director Of Product Development | Leadership |
Claire Bonnett | Senior Director Of Brand Partnership Sales | Leadership |
Victor Wong | Senior Director, Head Of Partnership Operations | Leadership |
Jessica Carter | Chief Of Staff | Leadership |
Jack Fischer | Senior Director, Fp&a | Leadership |
Caitlin Gallaher | Director, Brand Partnerships | Leadership |
Abhay Srivastava | Executive Vice President Of Finance | Leadership |
Ellie Sholley | Director, Brand Partnerships | Leadership |
Merrill Stubbs | Co-Founder & Board Member | Board & advisors |
18 more people are available in the full profile.
Complete people profiles for Food52
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Investments & Acquisitions by Food52
Food52 has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Dansk, Schoolhouse and Schoolhouse Electric.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of online tutoring solutions for students | schoolhouse.world | Mountain View, United States | 2020 | Dec 2021 | $48M | |
Home furnishing products are manufactured and sold online. | schoolhouse.com | Portland, United States | 2003 | Dec 2021 | $48M | |
Multi-category cooking utensils are provided by an internet-first brand. | dansk.com | Bristol, United States | 1995 | May 2021 | •••• |
Complete acquisition details for Food52
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- Complete history
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Timeline of Food52
7 dated milestones of Food52 across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Food52 is founded.
- Funding First funding round of $750K.
- Exit Acquired by TCG Ventures.
- Acquisition Acquires Dansk.
- Acquisition Acquires Schoolhouse Electric.
- Acquisition Acquires Schoolhouse.
- Funding Latest funding round, Series B, of $20.0M.
Competitors of Food52
Food52 has 3 listed competitors in our database, 2 of them funded. They include Bed Bath & Beyond, Wayfair and Homee.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bedbathandbeyond.com | 1971 | Union, United States | 1,284 | Home essentials including furniture and bedding are retailed online. | ||
| wayfair.com | 2002 | Boston, United States | $368.2M | 13,500 | Multi-category home improvement products are sold online by Wayfair. | |
| homee.com | 2016 | Tampa, United States | $77.37M | 72 | On-demand home service professionals are booked via an online marketplace. |
Detailed competitors of Food52
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Food52
The website of Food52 (food52.com) receives about 5.3M visits a month and ranks #12,274 among all websites worldwide, #331 in Cooking and Recipes.
- Monthly visits5.3M
▼ 14.2% vs previous month
- Unique visitors3.8M
per month
- Global rank#12,274
among all websites
- Category rank#331
Food and Drink · Cooking and Recipes
- Bounce rate69%
- Pages per visit1.8
- Average visit1 min 26 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Food52. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bonappetit.com | bonappetit.com | 100% | #12,428 | – | |
| thekitchn.com | 98% | 680.7K | #2,119 | View details | |
epicurious.com | epicurious.com | 96% | #25,089 | – | |
| seriouseats.com | 90% | 23.4M | #2,492 | View details | |
foodandwine.com | foodandwine.com | 82% | #5,104 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Food52
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Food52 (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Food52
Complete news archive for Food52
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Frequently Asked Questions about Food52
Food52 was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Food52 is headquartered in New York, United States. It is registered at New York, New York, United States.
Erika Ayers Badan is the CEO of Food52, as recorded in our data.
Food52 is a funded company, having raised a total of $33.26M across 5 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Oct 2010.
Founded in 2009 and based in New York, United States, Food52 operates as an online retailer in the consumer goods and digital media sectors. Kitchen items such as bakeware, grill pans, blenders, juicers, toasters, clocks, and towels are offered through its catalog. A recipe-sharing website, contests, and cookbooks form the platform, where recipes are shared among networks of home cooks.
Food52's top competitors include Wayfair, Bed Bath & Beyond and Homee.
Food52 offers Dansk Copper Cookware, Faux Floral Stems, and Recipes and Videos.
Food52 has made 3 acquisitions, including Dansk, Schoolhouse, and Schoolhouse Electric.
Food52 has 12 investors. Key investors include Bessemer Venture Partners, Lerer Hippeau, TCG Ventures, Scripps Networks Interactive, and Vayner/RSE.
Yes. Food52 was acquired by TCG Ventures in September 2019.
The website of Food52 receives about 5.3 million visits a month and ranks #12,274 among all websites worldwide.