About For Them
For Them is a Retail company based in New York (United States) founded in 2021 by Kylo Chloe Freeman. Internet first brand offering customized shapewear. For Them has raised $5.1 million across 4 funding rounds from investors including Resolute Ventures, Yes VC and ANIMO Ventures. The company has 1 employees. Its website forthem.com draws about 36 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is FORTHEM, INC. Its competitors include Harper wilde, MINDD and Brilliantly; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2021 and based in New York, United States, the company operates as an internet-first brand in the apparel sector, specializing in shapewear. Binders are offered in multiple sizes and colors, with customization options available for body type, chest measurements, and other preferences. Services are tailored for women and transgender individuals through an online platform.
- Headquarters New York, United States
- Employees 1
- Founders Kylo Chloe Freeman
- SectorsRetail
- Website category Arts and Entertainment · Animation and Comics
- Email••••••••
- Website forthem.com/shop
- Legal Name Forthem, Inc.
- Total Equity Funding$5.1M (USD)
in 4 rounds
- Latest Funding Round$2.87M (USD), Series A
Feb 2025
- InvestorsResolute Ventures
& 13 more
- Employee Count1
Funding Insights of For Them
For Them has successfully raised a total of $5.1M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.87 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.1M
- Total Rounds 4
- Last Round Series A — $2.87M
- First Round $2M
(Nov 2021)
- Investors Count 14
All 4 funding rounds of For Them with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $2.87M | Series A | – | – | – |
| Dec 2023 | Debt – Conventional | – | – | – | |
| Dec 2023 | $234,300 | Seed | – | – | – |
| Nov 2021 | $2M | Seed | – | Resolute Ventures |
14 investors in total: 4 institutional and 10 angel.
Investors in For Them
For Them has secured backing from 14 investors, including venture fund and angel investors. Prominent investors backing the company include Resolute Ventures, Yes VC and ANIMO Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital funding is provided to founders. | resolute.vc | San Francisco, United States | ||
Early-stage VC firm | yes.vc | San Francisco, United States | ||
Investments in early-stage startups are made by Animo. | animo.vc | Miami, United States | ||
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | gaingels.com | |||
TA Toyin Ajayi | Angel investor, co-founder of Cityblock Health, focused on healthcare innovation | unknown_9fe566f9126d4a20a | ||
AM Ashley Mayer | unknown_999c0d888b174bc19 | |||
JR Jackie Rice | unknown_ac4f37e57e0a40f3a | |||
LU Lindsay Ullman | Angel investor focusing on Indian startups, ex-entrepreneur with global experience | unknown_604bb04bedcd4d8db | ||
BD Bracken Darrell | CEO of Logitech, angel investor, focuses on tech and innovation. | unknown_97d5acd8907d415ea | ||
MS Mike Smith | Indian angel investor with focus on early-stage startups | unknown_a83d0598721a4ce38 |
Investor details for For Them
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of For Them
3 people are tracked at For Them (2 in leadership, 1 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Kylo Chloe Freeman | Founder | Leadership |
Em Chadwick | Chief Marketing Officer | Leadership |
Motti M.p.a | Marketing Manager | Team |
Complete people profiles for For Them
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of For Them
3 dated milestones of For Them across 4 years, from founding to its latest funding, stage changes and deals.
- Founded For Them is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series A, of $2.9M.
Competitors of For Them
For Them has 3 listed competitors in our database, 3 of them funded. They include Harper wilde, MINDD and Brilliantly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| harperwilde.com | 2016 | Philadelphia, United States | $2.18M | 15 | Women's inner wear is offered through an internet-first brand. | |
| minddbra.com | 2020 | Los Angeles, United States | $1M | Designer innerwear for women is offered by an internet-first brand. | ||
| brilliantly.co | 2017 | Providence, United States | $20,000 | 1 | Internet first brand offering heating bra pads for women |
Detailed competitors of For Them
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of For Them
The website of For Them (forthem.com) receives about 35.9K visits a month and ranks #695,431 among all websites worldwide, #4,571 in Animation and Comics.
- Monthly visits35.9K
▲ 23.5% vs previous month
- Unique visitors14.5K
per month
- Global rank#695,431
among all websites
- Category rank#4,571
Arts and Entertainment · Animation and Comics
- Bounce rate37%
- Pages per visit4.9
- Average visit1 min 51 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with For Them. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| youtube.com | 100% | 30.4B | #2 | View details | |
spectrumoutfitters.us | spectrumoutfitters.us | 97% | #786,139 | – | |
thefluxion.com | thefluxion.com | 76% | #337,016 | – |
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as For Them (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about For Them
Complete news archive for For Them
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Frequently Asked Questions about For Them
For Them was founded in 2021.
For Them is headquartered in New York, United States. It is registered at New York, New York, United States.
For Them is a funded company, having raised a total of $5.1M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Nov 2021.
For Them has 1 employees.
Founded in 2021 and based in New York, United States, the company operates as an internet-first brand in the apparel sector, specializing in shapewear. Binders are offered in multiple sizes and colors, with customization options available for body type, chest measurements, and other preferences. Services are tailored for women and transgender individuals through an online platform.
For Them's top competitors include Harper wilde, MINDD and Brilliantly.
For Them has 14 investors. Key investors include Resolute Ventures, Yes VC, ANIMO Ventures, Gaingels, and Toyin Ajayi.
For Them operates through Forthem, Inc..