About Fora Financial
Fora Financial is a Financial Services company based in New York (United States) founded in 2008. Working capital financing solutions are provided to small businesses. The company has 135 employees. Fora Financial has completed 1 acquisition, including US Business Funding. Its website forafinancial.com draws about 137 thousand monthly visits. Fora Financial offers products and services including Small Business Loans, Revenue Advance, Line of Credit, SBA Loan, and Accounts Receivable Financing. Its focus areas include FinTech, Alternative Lending, Online Lenders and Business Loans. Its legal entity is FORA FINANCIAL LLC. Its competitors include Taulia, C2FO and Kabbage; 3 of its 3 listed competitors have raised funding.
Company details
Fora Financial was established in 2008 in New York, United States, within the financial services sector. Working capital solutions are delivered to small businesses to support operations and growth. A consultative process is employed to assess customer needs and tailor financing options. Merchant cash advances and small business loans are extended, with funding up to 250,000 approved in as few as 72 hours. Operations focus on the U.S. market.
- Headquarters New York, United States
- Employees 135
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Website forafinancial.com
- Social LinkedIn X Facebook Instagram
- Legal Name Fora Financial Llc
- Latest Funding Round$16M (USD), Debt – Conventional
Apr 2025
- InvestorsTruist
& 9 more
- Employee Count135
- Investments & Acquisitions
Products & Services of Fora Financial
Fora Financial offers a comprehensive portfolio of products and services, including Small Business Loans, Revenue Advance, Line of Credit, SBA Loan, and Accounts Receivable Financing.
Fixed payback schedule for budget planning and cash flow management.
Accommodates revenue fluctuations with percentage-based repayments.
Provides access to credit for business needs as required.
Offers low-interest rates for qualified business expansions.
Unlocks cash from unpaid invoices for immediate liquidity.
Funding Insights of Fora Financial
- Total Rounds 6
- Last Round Debt – Conventional — $16M
- Investors Count 10
All 6 funding rounds of Fora Financial with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | $16M | Debt – Conventional | – | – | – |
| Dec 2024 | $200M | Debt – Conventional | – | – | |
| Oct 2023 | $140M | Debt – Conventional | – | – | |
| Apr 2021 | $100M | Debt – Conventional | – | – | |
| Nov 2019 | $120M | Debt – Conventional | – | – | |
| Oct 2015 | Series A | – | Palladium Equity Partners | – |
10 investors in total: 10 institutional.
Investors in Fora Financial
Fora Financial has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Truist, Credit Suisse and First Horizon National Corporation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Company buyouts are targeted by this private equity firm. | 1988 | angelogordon.com | New York, United States | |
Castlelake is recognized as a global alternative investment firm. | castlelake.com | Minneapolis, United States | ||
Palladium Equity Partners is focused on investing in U.S. middle-market companies. | 1997 | palladiumequity.com | New York, United States | |
Structured credit and asset-backed finance solutions are provided globally. | 2022 | atlas-sp.com | United States | |
Wealth advisory and banking services are offered to clients. | 1872 | truist.com | Charlotte, United States | |
Wealth management, asset management, and investment banking services are offered. | 1856 | credit-suisse.com | Zurich, Switzerland | |
Invests in asset-backed securities, mortgage-backed securities, and asset-based loans for returns. | 2009 | hudsoncovecapital.com | Jersey City, United States | |
Delivers tailored business financing solutions to support company growth and operations. | 2015 | sectorfinancial.com | Chevy Chase, United States | |
Retail and business community bank | 1864 | firsthorizon.com | Memphis, United States | |
Commercial bank | 2011 | alostarbank.com | Birmingham, United States |
Investor details for Fora Financial
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fora Financial
11 people are tracked at Fora Financial (10 in leadership, 1 in board & advisors); the tracked headcount is 135.
| Name | Role | Group |
|---|---|---|
Kevin Ruthen | CTO | Leadership |
Jesse Goldman | VP, Credit Operations | Leadership |
Jared Feldman | CEO & Co-Founder | Leadership |
Michael Hollander | VP, Sales | Leadership |
Elissa Feldman | VP, Marketing | Leadership |
Todd Sherer | VP, Special Partnerships | Leadership |
Jason Solomon | VP, Partnership Development | Leadership |
Cassandra Gomez | Director, HR & Administration | Leadership |
John Viskocil | General Counsel & Chief Compliance Officer | Leadership |
Andrew Gutman | Chief Operating Officer | Leadership |
Dan Smith | Co-Founder & Board Member | Board & advisors |
Complete people profiles for Fora Financial
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Fora Financial
Fora Financial has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include US Business Funding.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Diversified NBFI | usbfund.com | Santa Ana, United States | 2008 | Jun 2018 | •••• |
Complete acquisition details for Fora Financial
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Timeline of Fora Financial
4 dated milestones of Fora Financial across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Fora Financial is founded.
- Funding First funding round.
- Acquisition Acquires US Business Funding.
- Funding Latest funding round, Debt – Conventional, of $16.0M.
Competitors of Fora Financial
Fora Financial has 3 listed competitors in our database, 3 of them funded. They include Taulia, C2FO and Kabbage.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taulia.com | 2009 | San Francisco, United States | $220.46M | 185 | AI-based electronic invoicing and supply chain management solution for businesses | |
| c2fo.com | 2008 | Leawood, United States | $568.23M | 22 | Provider of cash flow optimization and dynamic discounting solutions for businesses and vendors | |
| kabbage.com | 2009 | Atlanta, United States | $321.38M | 57 | Business loans are facilitated through an online lending platform. |
Detailed competitors of Fora Financial
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Fora Financial
The website of Fora Financial (forafinancial.com) receives about 137.4K visits a month and ranks #429,322 among all websites worldwide, #5,392 in Financial Planning and Management.
- Monthly visits137.4K
▲ 34.5% vs previous month
- Unique visitors64.9K
per month
- Global rank#429,322
among all websites
- Category rank#5,392
Finance · Financial Planning and Management
- Bounce rate77%
- Pages per visit1.4
- Average visit46 sec
- DevicesDesktop 75% · Mobile 25%
Websites whose visitors overlap most with Fora Financial. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
advancefundsnetwork.com | advancefundsnetwork.com | 100% | #474,662 | – | |
| credibly.com | 82% | 68.5K | #473,854 | View details | |
| nationalfunding.com | 81% | 53.9K | #613,959 | View details | |
businessloans.com | businessloans.com | 80% | #108,406 | – | |
| everestbusinessfunding.com | 79% | 10.2K | #2,131,733 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fora Financial
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
3 companies that operate in the same segment as Fora Financial (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Fora Financial
Complete news archive for Fora Financial
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Frequently Asked Questions about Fora Financial
Fora Financial was founded in 2008 and raised its 1st funding round 7 years after it was founded.
Fora Financial is headquartered in New York, United States. It is registered at New York, New York, United States.
Fora Financial has 135 employees.
Fora Financial was established in 2008 in New York, United States, within the financial services sector. Working capital solutions are delivered to small businesses to support operations and growth. A consultative process is employed to assess customer needs and tailor financing options. Merchant cash advances and small business loans are extended, with funding up to 250,000 approved in as few as 72 hours. Operations focus on the U.S. market.
Fora Financial offers Small Business Loans, Revenue Advance, Line of Credit, SBA Loan, and Accounts Receivable Financing.
Fora Financial has made 1 acquisition, including US Business Funding.
Fora Financial has 10 investors. Key investors include Truist, Credit Suisse, First Horizon National Corporation, Angelo Gordon, and Alostar Bank of Commerce.
Fora Financial operates through Fora Financial Llc.
The website of Fora Financial receives about 137 thousand visits a month and ranks #429,322 among all websites worldwide.