About Formitable
Formitable is a Consumer company based in Amsterdam (Netherlands) founded in 2010 by Cyril Mestrom. It operates as a saaS software suites for restaurant operations are provided. Formitable has raised $7.99 million across 1 funding round from investors including Adriaan Mol. Its website formitable.com draws about 535 thousand monthly visits. Formitable offers products and services including ZenchefOS and Zenchef App. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Restaurants. Its competitors include Toast, SpotOn, Tillster, Olo and Zenput and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Formitable was established in 2010 in Amsterdam, Netherlands, as a provider of SaaS-based software solutions tailored for the restaurant sector. Tools for website creation, reservation and waitlist management, payment processing, guest profile handling, customer analytics, mobile app integration, Instagram bookings, and promotional features are included in the suite. Operations focus on streamlining restaurant workflows across digital platforms.
- Headquarters Amsterdam, Netherlands
- Founders Cyril Mestrom
- SectorsConsumer
- Website category Food and Drink
- Email••••••••
- Phone•••• ••••
- Website formitable.com/en
- Social LinkedIn
- Total Equity Funding$7.99M (USD)
in 1 rounds
- Latest Funding Round$7.99M (USD), Angel Round
Sep 2022
Products & Services of Formitable
Formitable offers a comprehensive portfolio of products and services, including ZenchefOS and Zenchef App.
Platform for managing restaurant reservations and revenue tools
App for handling guest engagement and dining interactions
Funding Insights of Formitable
Formitable has successfully raised a total of $7.99M through 1 strategic funding round. The most recent funding activity was a Angel Round of $7.99 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.99M
- Total Rounds 1
- Last Round Angel Round — $7.99M
- First Round $7.99M
(Sep 2022)
- Investors Count 1
All 1 funding rounds of Formitable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $7.99M | Angel Round | – | – |
1 investors in total: 0 institutional and 1 angel.
Investors in Formitable
Formitable has secured backing from 1 investor, including angel investors. Prominent investors backing the company include Adriaan Mol.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AM Adriaan Mol | Dutch entrepreneur, angel investor, founded Mollie, active in Indian startups | – | unknown_25f50c3ecbe34b2bb | - |
Investor details for Formitable
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People of Formitable
16 people are tracked at Formitable (3 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Cyril Mestrom | Co-Founder | Leadership |
Chris van de Graaf | VP Of Sales | Leadership |
Lara Rojas | Head of Marketing | Leadership |
Tamara Mantz | Full Stack Developer | Team |
Coen Morel | Customer Success Manager | Team |
Line Kleppe | Business Development Manager Denmark | Team |
Sarah Grandjouan | Regional Sales Manager Netherlands & Belgium [zenchef X Formitable] | Team |
Daniel Enslin | Quality Assurance Engineer | Team |
Łukasz Wardzała | Senior Software Engineer | Team |
Neil Mutsaers | QA Engineer | Team |
Jeroen Tuitjer | Flutter developer | Team |
Emma van Heck | Business Development Manager | Team |
Romkje Beck | Senior Partnership Marketing Manager | Team |
Roberta G. | QA Engineer | Team |
Georgie King | Sr. Talent Acquisition Manager | Team |
Marlon Tummers | Support Specialist | Team |
Complete people profiles for Formitable
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Formitable
2 dated milestones of Formitable across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Formitable is founded.
- Funding First funding round of $8.0M.
Competitors of Formitable
Formitable has 9 listed competitors in our database, 9 of them funded. They include Toast, SpotOn, Tillster, Olo and Zenput, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| spoton.com | 1999 | San Francisco, United States | $900M | 1,355 | Provider of cloud-based POS software solutions for businesses and service providers | |
| tillster.com | 2006 | San Diego, United States | $154.82M | – | SaaS solutions for restaurant online ordering and analytics are offered. | |
| olo.com | 2005 | New York, United States | $73.61M | 39 | Olo is recognized as a restaurant technology platform provider. | |
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| urbanpiper.com | 2015 | Bengaluru, India | $32.32M | 165 | Delivery channels management software is provided for restaurants. | |
| touchbistro.com | 2010 | Toronto, Canada | $320.85M | – | SaaS software for restaurant payments and order management is provided. | |
| zenchef.com | 2010 | Paris, France | $58.78M | – | Suite solutions for restaurant online presence and management are provided. | |
| upserve.com | 2009 | Providence, United States | $41.5M | 344 | Cloud-based payment processing and analytics are offered to retailers. |
Detailed competitors of Formitable
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Web traffic of Formitable
The website of Formitable (formitable.com) receives about 535.2K visits a month and ranks #100,116 among all websites worldwide, #3,057 in Food and Drink.
- Monthly visits535.2K
▲ 23% vs previous month
- Unique visitors110K
per month
- Global rank#100,116
among all websites
- Category rank#3,057
Food and Drink · Food and Drink
- Bounce rate36%
- Pages per visit5.3
- Average visit4 min 46 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Formitable. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bidfood.nl | bidfood.nl | 100% | – | #131,538 | – |
| hanos.nl | 96% | – | #59,693 | View details | |
| ah.nl | 83% | 17.1M | #2,343 | View details | |
hanabiamsterdam.com | hanabiamsterdam.com | 72% | – | #3,305,232 | – |
| debuik.nl | 72% | 147.1K | #328,552 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Formitable
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- 15 similar websites
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Top companies in Food & Beverage Platforms
10 companies that operate in the same segment as Formitable (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 6,903 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 592.4 M | – | 16,949 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Related news about Formitable
Complete news archive for Formitable
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Frequently Asked Questions about Formitable
Formitable was founded in 2010 and raised its 1st funding round 12 years after it was founded.
Formitable is headquartered in Amsterdam, Netherlands.
Formitable is a funded company, having raised a total of $7.99M across 1 funding round to date. The company's 1st funding round was a Angel Round of $7.99M, raised on Sep 2022.
Formitable was established in 2010 in Amsterdam, Netherlands, as a provider of SaaS-based software solutions tailored for the restaurant sector. Tools for website creation, reservation and waitlist management, payment processing, guest profile handling, customer analytics, mobile app integration, Instagram bookings, and promotional features are included in the suite. Operations focus on streamlining restaurant workflows across digital platforms.
Formitable's top competitors include Toast, UrbanPiper and SpotOn.
Formitable offers ZenchefOS and Zenchef App.
Formitable has 1 investor. Key investors include Adriaan Mol.
The website of Formitable receives about 535 thousand visits a month and ranks #100,116 among all websites worldwide.