About Foundation for Intermediaries
Foundation for Intermediaries is a Financial Services company based in London (United Kingdom) founded in 2017, and was acquired by Athene in July 2021. Residential mortgage loans are provided to UK intermediaries and borrowers. Its website foundationforintermediaries.co.uk draws about 14 thousand monthly visits. Foundation for Intermediaries offers products and services including Buy-to-Let Mortgages, Residential Mortgages, and Affordability Calculator. Its focus areas include Consumer and SME Loans, Consumer Loans and Home Loans. Its legal entity is Paratus AMC Limited. Its competitors include Generation Home, Morses Club and Ramsdens; 1 of its 3 listed competitors has raised funding.
Company details
Foundation Home Loans was established in 2017 in London, United Kingdom, as a specialist in the financial services sector. Residential mortgage products are offered through intermediaries, focusing on home loans for various borrower profiles. Operations are centered in the UK market, with services tailored to support lending needs in the residential property sector. The company maintains a domain for intermediary access at foundationforintermediaries.co.uk.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website foundationforintermediaries.co.uk
- Social LinkedIn X
- Acquired by Athene (Jul 2021)
- Legal Name Paratus Amc Limited
Products & Services of Foundation for Intermediaries
Foundation for Intermediaries offers a comprehensive portfolio of products and services, including Buy-to-Let Mortgages, Residential Mortgages, and Affordability Calculator.
Mortgages for individual and limited company landlords.
Loans for clients with unusual circumstances.
Tool to estimate borrowing capacity for clients.
Investors in Foundation for Intermediaries
Foundation for Intermediaries has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Athene.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retirement services provider | 2009 | athene.com | West Des Moines, United States |
Investor details for Foundation for Intermediaries
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Timeline of Foundation for Intermediaries
2 dated milestones of Foundation for Intermediaries across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Foundation for Intermediaries is founded.
- Exit Acquired by Athene.
Competitors of Foundation for Intermediaries
Foundation for Intermediaries has 3 listed competitors in our database, 1 of them funded. They include Generation Home, Morses Club and Ramsdens.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| generationhome.com | 2019 | London, United Kingdom | $38.9M | 35 | Mortgage loans are provided by Generation Home in the UK. | |
| morsesclub.com | 1927 | Batley, United Kingdom | 680 | Cash loans are offered to UK consumers through home agents. | ||
| ramsdensplc.com | 1987 | Middlesbrough, United Kingdom | 693 | Diversified consumer loans are offered by Ramsdens to UK customers. |
Detailed competitors of Foundation for Intermediaries
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Web traffic of Foundation for Intermediaries
The website of Foundation for Intermediaries (foundationforintermediaries.co.uk) receives about 14.4K visits a month and ranks #669,392 among all websites worldwide, #8,271 in Banking Credit and Lending.
- Monthly visits14.4K
▼ 56.5% vs previous month
- Unique visitors6.7K
per month
- Global rank#669,392
among all websites
- Category rank#8,271
Finance · Banking Credit and Lending
- Bounce rate25%
- Pages per visit5.9
- Average visit7 min 19 sec
- DevicesDesktop 78% · Mobile 22%
Websites whose visitors overlap most with Foundation for Intermediaries. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wagedayadvance.co.uk | wagedayadvance.co.uk | 100% | #818,150 | – | |
evlo.co.uk | evlo.co.uk | 96% | #167,508 | – | |
| justmortgages.co.uk | 95% | 30.9K | #1,067,739 | View details | |
| loans2go.co.uk | 94% | #151,489 | View details | ||
| amigoloans.co.uk | 93% | 11.2K | #2,236,613 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Foundation for Intermediaries
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- Audience overlap
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Related news about Foundation For Intermediaries
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Frequently Asked Questions about Foundation for Intermediaries
Foundation for Intermediaries was founded in 2017.
Foundation for Intermediaries is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Foundation Home Loans was established in 2017 in London, United Kingdom, as a specialist in the financial services sector. Residential mortgage products are offered through intermediaries, focusing on home loans for various borrower profiles. Operations are centered in the UK market, with services tailored to support lending needs in the residential property sector. The company maintains a domain for intermediary access at foundationforintermediaries.co.uk.
Foundation for Intermediaries's top competitors include Generation Home, Ramsdens and Morses Club.
Foundation for Intermediaries offers Buy-to-Let Mortgages, Residential Mortgages, and Affordability Calculator.
Foundation for Intermediaries has 1 investor. Key investors include Athene.
Foundation for Intermediaries operates through Paratus Amc Limited.
Yes. Foundation for Intermediaries was acquired by Athene in July 2021.