About FOUNDRY
FOUNDRY is a company based in Austin (United States) founded in 2021.. FOUNDRY has completed 2 acquisitions, including Blu Atlas and Supply. FOUNDRY offers products and services including Brand Investment Services and Operational Expertise. FOUNDRY operates in a competitive market with competitors including TechStyle, THG, Merama, Mensa Brands and GOAT Brand Labs, among others.
- Headquarter Austin, United States
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Sectors
Business ServicesTechnology Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$100 M (USD), Debt – Conventional
Jul 12, 2021
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Investors
LightBay Capital
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Blu Atlas
& 1 more
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Products & Services of FOUNDRY
FOUNDRY offers a comprehensive portfolio of products and services, including Brand Investment Services and Operational Expertise. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Services for investing in and scaling consumer brands.
Support for building durable businesses through team collaboration.
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Funding Insights of FOUNDRY
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $100.0M
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First Round
First Round
(12 Jul 2021)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Debt – Conventional - FOUNDRY | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FOUNDRY
FOUNDRY has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include LightBay Capital and Monogram Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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LightBay Capital is engaged in private equity investments for growth.
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Founded Year | Domain | Location | |
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PE firm invests in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FOUNDRY
FOUNDRY has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Blu Atlas and Supply. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Grooming products for men are provided by an internet-first brand.
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2022 | ||||
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Organic men's grooming products are provided via an internet-first brand.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - FOUNDRY
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Foundry Comparisons
Competitors of FOUNDRY
FOUNDRY operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, THG, Merama, Mensa Brands and GOAT Brand Labs, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Membership commerce solutions for fashion businesses are provided.
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| domain | founded_year | HQ Location |
Digital consumer brands are acquired and enabled by technology platform.
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| domain | founded_year | HQ Location |
Platform acquiring eCommerce businesses
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| domain | founded_year | HQ Location |
Crafts global health and wellness brands for digital platforms.
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| domain | founded_year | HQ Location |
Investment and scaling of D2C lifestyle brands are facilitated.
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| domain | founded_year | HQ Location |
Direct-to-consumer brands are built and scaled through a technology platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Foundry
Frequently Asked Questions about FOUNDRY
When was FOUNDRY founded?
FOUNDRY was founded in 2021.
Where is FOUNDRY located?
FOUNDRY is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Who is the current CEO of FOUNDRY?
Helen Vaid is the current CEO of FOUNDRY.
What does FOUNDRY do?
FOUNDRY was established in 2021 in Austin, United States, as a platform for acquiring digital-first brands. Focus is placed on sectors including pet, home and kitchen, beauty and personal care, fitness, sports, and outdoor. Investments are directed toward optimizing digital sales, supply chain management, merchandising, and related operations to support brand growth in e-commerce environments.
Who are the top competitors of FOUNDRY?
FOUNDRY's top competitors include Mensa Brands, THG and TechStyle.
What products or services does FOUNDRY offer?
FOUNDRY offers Brand Investment Services and Operational Expertise.
How many acquisitions has FOUNDRY made?
Who are FOUNDRY's investors?
FOUNDRY has 2 investors. Key investors include LightBay Capital, and Monogram Capital Partners.