About FOUNDRY
FOUNDRY is a company based in Austin (United States) founded in 2021. FOUNDRY has completed 2 acquisitions, including Blu Atlas and Supply. FOUNDRY offers products and services including Brand Investment Services and Operational Expertise. FOUNDRY operates in a competitive market with competitors including TechStyle, THG, Merama, Mensa Brands and GOAT Brand Labs, among others.
- Headquarter Austin, United States
- SectorsBusiness ServicesTechnology Retail
- Email••••••••
- Website foundrybrands.com
- Social LinkedIn X Facebook Instagram
- Latest Funding Round$100M (USD), Debt – Conventional
Jul 2021
- InvestorsLightBay Capital
& 1 more
- Investments & AcquisitionsBlu Atlas
& 1 more
Products & Services of FOUNDRY
FOUNDRY offers a comprehensive portfolio of products and services, including Brand Investment Services and Operational Expertise.
Services for investing in and scaling consumer brands.
Support for building durable businesses through team collaboration.
Funding Insights of FOUNDRY
- Total Rounds 1
- Last Round Debt – Conventional — $100M
- First Round $100M
(Jul 2021)
- Investors Count 2
All 1 funding rounds of FOUNDRY with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $100M | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in FOUNDRY
FOUNDRY has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include LightBay Capital and Monogram Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
LightBay Capital is engaged in private equity investments for growth. | – | lightbay.com | Los Angeles, United States | |
PE firm invests in the US | – | monogramcapital.com | Beverly Hills, United States |
Investor details for FOUNDRY
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of FOUNDRY
7 people are tracked at FOUNDRY (2 in leadership, 1 in board & advisors, 4 in team).
| Name | Role | Group |
|---|---|---|
Helen Vaid | CEO | Leadership |
Matt Rhodes | Chief Development Officer & Co-Founder | Leadership |
Steve Stagner | Executive Chairman | Board & advisors |
Christina Dutu | Brand Manager | Team |
Angelo Nikko Africa | Amazon Brand Specialist | Team |
Betty M. | Marketplace Brand Specialist | Team |
Joong Kwun | Shopify Dev | Team |
Complete people profiles for FOUNDRY
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by FOUNDRY
FOUNDRY has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Blu Atlas and Supply.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Grooming products for men are provided by an internet-first brand. | bluatlas.com | New York, United States | 2022 | Jul 2023 | •••• | |
Organic men's grooming products are provided via an internet-first brand. | supply.co | Fort Worth, United States | 2015 | Sep 2022 | •••• |
Complete acquisition details for FOUNDRY
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Competitors of FOUNDRY
FOUNDRY operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, THG, Merama, Mensa Brands and GOAT Brand Labs, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| techstylefashiongroup.com | 2010 | El Segundo, United States | $340M | 1,966 | Membership commerce solutions for fashion businesses are provided. | |
| thg.com | 2004 | Manchester, United Kingdom | $722.56M | 8,607 | Digital consumer brands are acquired and enabled by technology platform. | |
| merama.io | 2020 | Mexico | $429.6M | – | Platform acquiring eCommerce businesses | |
| mensabrands.com | 2021 | Bengaluru, India | $206.9M | 427 | Crafts global health and wellness brands for digital platforms. | |
| goatbrandlabs.com | 2021 | Bengaluru, India | $109M | 39 | Investment and scaling of D2C lifestyle brands are facilitated. | |
| globalbees.com | 2021 | Delhi, India | $209.9M | 219 | Direct-to-consumer brands are built and scaled through a technology platform. | |
| una-brands.com | 2017 | Singapore | $115M | – | E-commerce brands are operated and scaled across Asia. | |
| evenflowbrands.com | 2021 | Mumbai, India | $14.46M | 28 | E-commerce businesses are acquired and scaled by Evenflow. | |
| upscal.io | 2021 | Gurugram, India | $57.5M | 2 | E-commerce brands are acquired, invested in, and optimized by UpScalio. |
Detailed competitors of FOUNDRY
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FOUNDRY
The website of FOUNDRY (foundrybrands.com) receives about 2.2K visits a month.
- Monthly visits2.2K
▼ 11.6% vs previous month
Websites whose visitors overlap most with FOUNDRY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cityfoundrystl.com | cityfoundrystl.com | 100% | – | #1,023,353 | – |
Latest news on Foundry
Complete news archive for FOUNDRY
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to FOUNDRY
10 companies that operate in the same segment as FOUNDRY (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about FOUNDRY
FOUNDRY was founded in 2021.
FOUNDRY is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Helen Vaid is the current CEO of FOUNDRY.
FOUNDRY was established in 2021 in Austin, United States, as a platform for acquiring digital-first brands. Focus is placed on sectors including pet, home and kitchen, beauty and personal care, fitness, sports, and outdoor. Investments are directed toward optimizing digital sales, supply chain management, merchandising, and related operations to support brand growth in e-commerce environments.
FOUNDRY's top competitors include Mensa Brands, THG and TechStyle.
FOUNDRY offers Brand Investment Services and Operational Expertise.
FOUNDRY has 2 investors. Key investors include LightBay Capital, and Monogram Capital Partners.