About Fraazo
Fraazo is a Retail company based in Mumbai (India) founded in 2016 by Atul Kumar. Farm-fresh produce is delivered to consumers via an online platform. It operates in the Retail and Agriculture sectors. Fraazo has raised $68.23 million across 5 funding rounds from investors including APAR, WestBridge Capital and Gujarat Venture Finance. The company has 8 employees. Its chief executive, as recorded, is Atul Kumar. Its Indian entity Vnf Ideas Private Limited reported revenue of ₹2.48 Cr. Its focus areas include Food and Agriculture Tech, Crop Tech, ECommerce and Farm Produce. Its competitors include Pluckk, Deep Rooted and Gourmet Garden; 3 of its 3 listed competitors have raised funding.
Company details
Fraazo was established in 2016 in Mumbai, India, within the agri-tech sector. An online platform is operated to connect consumers with farmers for fruits and vegetables. Deliveries are managed through a network of micro-fulfilment stores, ensuring efficient logistics from sourcing to customer receipt. Operations focus on direct supply chains in urban areas.
- Headquarters Mumbai, India
- Employees 8
- Founders Atul Kumar
- SectorsRetailAgriculture
- Website fraazo.com
- Social LinkedIn X Facebook
- Legal Name Vnf Ideas Private Limited
- Date of Incorporation 28 Mar, 2018
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹2.48 Cr
FY 2024 · -97% YoY
- Net Loss-₹85.3 Lakh
FY 2024 · -34% margin
- EBITDA-₹82.7 Lakh
FY 2024 · -33% margin
- Total Equity Funding$68.23M (USD)
in 5 rounds
- Latest Funding Round$50M (USD), Series B
Oct 2021
- InvestorsAPAR
& 13 more
- Employee Count8
Associated legal entities of Fraazo
Fraazo operates through Vnf Ideas Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Vnf Ideas Private Limited CIN U15130MH2018PTC307323 | Active | 28 Mar 2018 | Mumbai, Maharashtra | ₹2.5 Cr | 8 | 2 | View details |
Funding Insights of Fraazo
Fraazo has successfully raised a total of $68.23M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $68.23M
- Total Rounds 5
- Last Round Series B — $50M
- First Round $2.01M
(May 2019)
- Investors Count 14
All 5 funding rounds of Fraazo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $50M | Series B | – | WestBridge Capital | |
| Jul 2021 | Debt – Conventional | – | – | ||
| Jul 2021 | $15M | Series A | – | Sixth Sense Ventures | |
| Sep 2020 | $1.22M | Seed | – | Equanimity Investments, APAR | |
| May 2019 | $2.01M | Seed | – | Equanimity Investments, Gujarat Venture Finance |
14 investors in total: 8 institutional and 6 angel.
Investors in Fraazo
Fraazo has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include APAR, WestBridge Capital and Gujarat Venture Finance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm focusing on purpose-driven capital for Indian entrepreneurs in sectors like financial services and technology. | 2000 | westbridgecap.com | Quatre Bornes, Mauritius | |
Venture capital investments in early-stage Indian startups focusing on technology and innovation. | 2017 | equanimityinvestments.com | Mumbai, India | |
Venture capital fund investing in consumer-focused startups in India. | 2016 | sixthsenseventures.com | Mumbai, India | |
Investment management for agriculture, food, and rural ventures in India. | 2018 | nabventures.in | Mumbai, India | |
Venture capital is provided by the firm across multiple sectors. | satyadharmainvestments.tcc.mode | Mumbai, India | ||
Venture capital investments are made in Indian startups across multiple sectors. | 1990 | gvfl.com | Ahmedabad, India | |
Diversified conglomerate operating across multiple industries | 1958 | apar.com | Mumbai, India | |
Investments and industrial operations are conducted in Mumbai, India. | castleinvestmentandindustries.tcc.mode | Mumbai, India | ||
MC Manish Choksi | Angel investor, co-founder of Credila, focused on edtech and fintech startups. | unknown_164a70f314c640c1b | ||
NG Nitin Gera | unknown_2e204fd6d9174fee9 |
Investor details for Fraazo
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Board of directors of Vnf Ideas Private Limited (Fraazo)
Vnf Ideas Private Limited is the primary company behind Fraazo. The board of Vnf Ideas Private Limited currently have 2 directors; the longest-serving is Atul Kumar, appointed in 2018. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Atul Kumar DIN 02233642 | Director | 28 Mar 2018 | 8 yrs 7 mo | Vnf Ideas Private Limited |
| Sachin Durgaprasad Chaurasia DIN 10384462 | Director | 08 Nov 2023 | 2 yrs 11 mo | Vnf Ideas Private Limited |
People of Fraazo
19 people are tracked at Fraazo (6 in leadership, 13 in team); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Mohamed KHALED | Vice President | Founding Member | Leadership |
Sumit Rai | Chief Technology Officer | Leadership |
Sushil Pal | Regional Head - Logistics (West India) | Leadership |
Vikram kumar Gopalakrishnan | Senior Vice President - Supply Chain | Leadership |
Sudhakar N | Vice President Operations | Leadership |
Chandrakant Dhumal | Operations Manager | Team |
Archita Bose | Human Resources Executive | Team |
sheetal pawar | Human Resources Executive | Team |
Siddharth Gujrati | Assistant Manager - Growth | Team |
Sagar Gowda K M | CC Expansion Manager | Team |
ॐ Rakesh Kumar | Senior Software Engineer - Flutter | Android | Team |
Devidas Raju | Retail Operations Manager | Team |
akash chalwadi | Analyst | Team |
Sagar Badak | Expansion Executive | Team |
Yasin Shaikh | Operations Manager | Team |
aniket londhe | Data Operator | Team |
suhaas vaddi | Analytics And Planning | Team |
Murari Kalwar | Sales And Marketing Specialist | Team |
Complete people profiles for Fraazo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Fraazo
Figures of Vnf Ideas Private Limited, the primary company behind Fraazo, for FY 2024. Revenue was ₹2.48 Cr (-97% year on year). Net loss was -₹85.3 Lakh (-34% margin). EBITDA was -₹82.7 Lakh (-33% margin). Revenue has grown at a compounded annual rate of -51% over three years and -9% over five years.
- ₹2.48 CrRevenue · FY 2024 · -97% YoY
- -₹85.3 LakhNet loss · -34% margin
- -₹82.7 LakhEBITDA · -33% margin
- ₹21.60 CrPaid-up capital
- 8Employees (provident fund records)
- -51%Revenue CAGR, 3 years
- -9%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Vnf Ideas Private Limited are on its company page.
Detailed financial statements for Fraazo
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Fraazo
3 dated milestones of Fraazo across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Fraazo is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series B, of $50.0M.
Competitors of Fraazo
Fraazo has 3 listed competitors in our database, 3 of them funded. They include Pluckk, Deep Rooted and Gourmet Garden.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pluckk.in | 2017 | Mumbai, India | $21.07M | 130 | Fresh produce and prepared meal kits are delivered online. | |
| deeprooted.co | 2018 | Bengaluru, India | $24.52M | 12 | Farm-based fruits and vegetables are delivered via an online platform. | |
| gourmetgarden.in | 2018 | Bengaluru, India | $9.66M | 259 | Premium organic groceries and fresh produce are retailed online. |
Detailed competitors of Fraazo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Fraazo (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | 11,913 |
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Related news about Fraazo
Complete news archive for Fraazo
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Frequently Asked Questions about Fraazo
Fraazo was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Fraazo is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Atul Kumar is the CEO of Fraazo, as recorded in our data. They have also founded this company.
Fraazo is a funded company, having raised a total of $68.23M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.01M, raised on May 2019.
Fraazo has 8 employees.
The primary company behind Fraazo, Vnf Ideas Private Limited, reported revenue of ₹2.48 Cr for FY 2024, down 97% year on year.
Fraazo was established in 2016 in Mumbai, India, within the agri-tech sector. An online platform is operated to connect consumers with farmers for fruits and vegetables. Deliveries are managed through a network of micro-fulfilment stores, ensuring efficient logistics from sourcing to customer receipt. Operations focus on direct supply chains in urban areas.
Fraazo's top competitors include Pluckk, Deep Rooted and Gourmet Garden.
Fraazo has 14 investors. Key investors include APAR, WestBridge Capital, Gujarat Venture Finance, Sixth Sense Ventures, and NABVENTURES.
Fraazo operates through Vnf Ideas Private Limited.
The legal entities of Fraazo currently have 2 directors, including Atul Kumar, Sachin Durgaprasad Chaurasia.