About Fracture
Fracture is a company based in Gainesville (United States) founded in 2009 was acquired by Summit Partners in May 2023. Fracture has raised $2.12 million across 3 funding rounds from investors including Tamiami Angel Funds and Summit Partners. The company has 64 employees. Fracture offers products and services including Glass Prints, Gallery Walls, Gift Cards, and Pressed Floral Prints. Fracture operates in a competitive market with competitors including Framebridge, Vestaboard, Yellowpop, Instapainting and Schumacher, among others.
- Headquarter Gainesville, United States
- Employees 64
- SectorsConsumer
- Website category Hobbies and Leisure · Photography
- Website fractureme.com
- Social LinkedIn X Facebook Instagram
- Acquired by Summit Partners (May 2023)
- Legal Name Fracture Inc.
- Total Equity Funding$2.12M (USD)
in 3 rounds
- Latest Funding Round$500K (USD), Seed
Jun 2013
- InvestorsTamiami Angel Funds
& 1 more
- Employee Count64
- Acquired bySummit Partners
(May 2023)
Products & Services of Fracture
Fracture offers a comprehensive portfolio of products and services, including Glass Prints, Gallery Walls, Gift Cards, and Pressed Floral Prints.
Custom prints on glass for personal decoration and gifting purposes
Sets of glass prints designed for wall displays and home setups
Electronic cards for purchasing prints and other products online
Collaborative floral designs printed on glass for commemorative use
Funding Insights of Fracture
Fracture has successfully raised a total of $2.12M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.12M
- Total Rounds 3
- Last Round Seed — $500,000
- First Round $530,000
(Sep 2011)
- Investors Count 1
All 3 funding rounds of Fracture with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | $500,000 | Seed | – | – | |
| May 2012 | $1.09M | Seed | – | Tamiami Angel Funds | – |
| Sep 2011 | $530,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Fracture
Fracture has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Tamiami Angel Funds and Summit Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage high-potential companies are funded by Tamiami Angel Funds. | – | tamiamiangels.com | United States | |
Summit Partners is recognized as a growth equity investment firm. | – | summitpartners.com | Boston, United States |
Investor details for Fracture
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Fracture
4 dated milestones of Fracture across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Fracture is founded.
- Funding First funding round of $530K.
- Funding Latest funding round, Seed, of $500K.
- Exit Acquired by Summit Partners.
Competitors of Fracture
Fracture operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Framebridge, Vestaboard, Yellowpop, Instapainting and Schumacher, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| framebridge.com | 2014 | – | $83.65M | 444 | Custom framing for photos and memorabilia is provided online. | |
| vestaboard.com | 2015 | San Francisco, United States | $8.56M | – | Internet first brand offering smart wall decor products | |
| yellowpop.com | 2018 | New York, United States | $4M | – | LED lighting systems are provided by Yellowpop for various applications. | |
| instapainting.com | 2010 | San Francisco, United States | – | – | Photographs are transformed into hand-painted oil paintings on canvas. | |
| fschumacher.com | 1889 | New York, United States | – | – | Provider of luxury designer fabric, wallpaper, and trim for interior design projects | |
| nulalunacrafts.com | 2020 | Suffern, United States | – | 2 | Sells eco-friendly wall decals, stickers, and wallpapers for home decor. | |
| frameiteasy.com | 2014 | Derby, United States | – | – | Custom frames for wall decor are offered via online platform. | |
| miravel.com | 2019 | Los Angeles, United States | – | – | Online platform offering wall fitting plants for home improvement |
Detailed competitors of Fracture
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fracture
The website of Fracture (fractureme.com) receives about 66.6K visits a month and ranks #387,226 among all websites worldwide, #2,891 in Photography.
- Monthly visits66.6K
▼ 13.6% vs previous month
- Unique visitors41.2K
per month
- Global rank#387,226
among all websites
- Category rank#2,891
Hobbies and Leisure · Photography
- Bounce rate47%
- Pages per visit3.5
- Average visit2 min 14 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Fracture. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
frameology.com | frameology.com | 100% | – | #288,003 | – |
fracture.com | fracture.com | 100% | – | – | – |
printique.com | printique.com | 96% | – | #155,384 | – |
| levelframes.com | 94% | 86.4K | #324,913 | View details | |
canvasfactory.com | canvasfactory.com | 93% | – | #1,538,211 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Fracture
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Fracture
Complete news archive for Fracture
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fracture
10 companies that operate in the same segment as Fracture (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Fracture
Fracture was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Fracture is headquartered in Gainesville, United States.
Fracture is a funded company, having raised a total of $2.12M across 3 funding rounds to date. The company's 1st funding round was a Seed of $530K, raised on Sep 2011.
Fracture has 64 employees.
Fracture was founded in 2009 in Gainesville, United States, as a digital printing startup. Operations focus on the consumer goods sector, where images provided by customers are printed directly onto glass to produce personalized wall decor. The internet is utilized to connect with creative input from consumers, enabling the manufacture and distribution of these custom items through an online platform.
Fracture's top competitors include Framebridge, Vestaboard and Miravel.
Fracture offers Glass Prints, Gallery Walls, Gift Cards, and Pressed Floral Prints.
Fracture has 2 investors. Key investors include Tamiami Angel Funds, and Summit Partners.
Fracture operates through Fracture Inc..
Yes. Fracture was acquired by Summit Partners in May 2023.