About Fresh Direct
Fresh Direct is a company based in New York (United States) founded in 2002 was acquired by Getir in November 2023.. Fresh Direct has raised $324.63 million across 8 funding rounds from investors including Getir, J P Morgan and Ahold Delhaize. Fresh Direct offers products and services including Grocery Delivery Platform, Fresh Produce Selection, and Dairy and Frozen Goods. Fresh Direct operates in a competitive market with competitors including DoorDash, Getir, Gopuff, Gorillas and UberEATS, among others.
- Headquarter New York, United States
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Sectors
Retail
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Email
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Phone
*********
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Website
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Social
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- Legal Name Freshdirect, Llc
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Products & Services of Fresh Direct
Fresh Direct offers a comprehensive portfolio of products and services, including Grocery Delivery Platform, Fresh Produce Selection, and Dairy and Frozen Goods. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for online ordering and fast delivery of groceries.
Service offering various fresh fruits and vegetables for purchase.
Online access to dairy, yogurt, and frozen items with delivery options.
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Funding Insights of Fresh Direct
Fresh Direct has successfully raised a total of $324.63M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $42.5 million completed in April 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Debt – Conventional — $42.5M
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First Round
First Round
(01 Sep 2003)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2017 | Amount | Debt – Conventional - Fresh Direct | Valuation |
investors |
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| Sep, 2016 | Amount | Series E - Fresh Direct | Valuation | J P Morgan | |
| Mar, 2014 | Amount | Series D - Fresh Direct | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fresh Direct
Fresh Direct has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Getir, J P Morgan and Ahold Delhaize. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment management firm which invests in direct secondary market
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Founded Year | Domain | Location | |
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Centerbridge Partners is engaged in alternative investment management.
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Founded Year | Domain | Location | |
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Comprehensive financial services are provided to corporations and individuals.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fresh Direct
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Fresh Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fresh Direct Comparisons
Competitors of Fresh Direct
Fresh Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoorDash, Getir, Gopuff, Gorillas and UberEATS, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Food and grocery deliveries are facilitated through an app-based platform.
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| domain | founded_year | HQ Location |
Multi-category grocery products are delivered via a mobile app platform.
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| domain | founded_year | HQ Location |
Online platform offering on-demand delivery services for food and groceries
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| domain | founded_year | HQ Location |
Multi-category grocery products are delivered rapidly via an online platform.
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| domain | founded_year | HQ Location |
Online platform for ordering food delivery and takeaway from local eateries.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fresh Direct
Frequently Asked Questions about Fresh Direct
When was Fresh Direct founded?
Fresh Direct was founded in 2002 and raised its 1st funding round 1 year after it was founded.
Where is Fresh Direct located?
Fresh Direct is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Fresh Direct a funded company?
Fresh Direct is a funded company, having raised a total of $324.63M across 8 funding rounds to date. The company's 1st funding round was a Series D of $10M, raised on Sep 01, 2003.
What does Fresh Direct do?
Fresh Direct was founded in 2002 and is headquartered in New York, United States. An online platform is operated in the grocery retail sector, where multi-category products such as fruits and vegetables, meat and seafood, dairy, and alcohol are provided. Filters for gluten-free and organic options are available to users. Mobile applications for Android and iOS devices are offered to facilitate access and ordering.
Who are the top competitors of Fresh Direct?
What products or services does Fresh Direct offer?
Fresh Direct offers Grocery Delivery Platform, Fresh Produce Selection, and Dairy and Frozen Goods.
Who are Fresh Direct's investors?
Fresh Direct has 8 investors. Key investors include Getir, J P Morgan, Ahold Delhaize, AIG, and Canyon Partners.
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