About FreshOk
FreshOk is a Retail company based in Gurugram (India) founded in 2020 by Aditya Panwar, Aman Rai, and Pawan Joon. It operates in the Retail and Agriculture sectors. FreshOk has raised $1.19 million across 3 funding rounds from investors including Alte Leipziger, Kalaari Capital and Lovely Goswami. The company has 7 employees. FreshOk was last valued at $5.84 million in February 2022. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Fruits and Vegetables. Its legal entity in India is Tsalvo Private Limited (U72900DL2019PTC356583). Its competitors include Pluckk, Deep Rooted and Gourmet Garden; 3 of its 3 listed competitors have raised funding.
Company details
Online platform offering fruits and vegetables from farms. The product catalog includes vegetables such as potatoes, beans, carrot, beetroot, ginger, garlic, and more. It also provides fruits such as grapes, bananas, blueberries, pineapple, and more. The company offers mobile applications for Android and iOS platforms.
- Headquarters Gurugram, India
- Employees 7
- Founders Aditya Panwar, Aman Rai, Pawan Joon
- Stage Minicorn
- SectorsRetailAgriculture
- Email••••••••
- Phone•••• ••••
- Website freshok.in
- Social LinkedIn X Facebook
- Legal Name Tsalvo Private Limited
- Date of Incorporation 23 Oct, 2019
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue$244.15 K (USD)-70as on Mar 31, 2024
- Net Profit-$157.53 K (USD)66as on Mar 31, 2024
- EBITDA-$149.5 K (USD)67as on Mar 31, 2024
- Total Equity Funding$1.19M (USD)
in 3 rounds
- Latest Funding Round$12.25K (USD), Angel Round
Nov 2022
- InvestorsAlte Leipziger
& 5 more
- Employee Count7
Associated legal entities of FreshOk
FreshOk is associated with 2 registered companies on The Company Check; the primary company is Tsalvo Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Tsalvo Private Limited CIN U72900DL2019PTC356583 | Active | 23 Oct 2019 | New Delhi, Delhi | 3 | View details | ||
| Raspil Private Limited CIN U74999HR2020PTC089802 | Active | 03 Oct 2020 | Gurugram, Haryana | ₹2.0 Cr | 11 | 3 | View details |
Funding Insights of FreshOk
FreshOk has successfully raised a total of $1.19M across 3 strategic funding rounds. The most recent funding activity was a Angel Round of $12.25 thousand completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.19M
- Total Rounds 3
- Last Round Angel Round — $12,252
- First Round $189,693
(Oct 2020)
- Investors Count 6
All 3 funding rounds of FreshOk with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $12,252 | Angel Round | – | – | – |
| Feb 2022 | $990,009 | Series A | $5.84M | Kalaari Capital | – |
| Oct 2020 | $189,693 | Seed | $893,061 | Lovely Goswami |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2022 | $5.84M | •••••••• |
Last known valuation $5.84M (Feb 2022). 6 investors in total: 3 institutional and 3 angel.
Investors in FreshOk
FreshOk has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Alte Leipziger, Kalaari Capital and Lovely Goswami.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in early-stage technology companies are made by Kalaari Capital. | kalaari.com | Bengaluru, India | ||
Insurance services have been provided by Alte Leipziger since 1830. | 1830 | alte-leipziger.de | Oberursel, Germany | |
Startup jobs are connected to seekers via an online platform. | angel.co | San Francisco, United States | ||
LG Lovely Goswami | unknown_4e1fe3630635429aa | |||
DG Dilip Goswami | unknown_0d6ad447582f44d49 | |||
VK Vasireddy Kalyan Kiran | unknown_54b89192ee5d4a878 |
Investor details for FreshOk
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Tsalvo Private Limited (FreshOk)
Tsalvo Private Limited is the primary company behind FreshOk. The boards of the 2 registered companies of FreshOk currently have 6 directors; the longest-serving is Mukesh Gupta, appointed in 2019. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mukesh Gupta DIN 08594784 | Director | 23 Oct 2019 | 7 yrs | Tsalvo Private Limited |
| Tejas Porwal DIN 08512671 | Director | 20 Mar 2020 | 6 yrs 7 mo | Tsalvo Private Limited |
| Pawan DIN 08594783 | Director | 03 Oct 2020 | 6 yrs | Raspil Private Limited |
| Dharendra Yog Goswami DIN 02535133 | Director | 28 Oct 2020 | 5 yrs 11 mo | Raspil Private Limited |
| Vipin Kumar DIN 09427305 | Director | 26 May 2023 | 3 yrs 4 mo | Tsalvo Private Limited |
| Ved Parkash DIN 10293587 | Director | 30 Aug 2023 | 3 yrs 1 mo | Raspil Private Limited |
People of FreshOk
5 people are tracked at FreshOk (4 in leadership, 1 in team); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Aditya Panwar | Co-Founder | Leadership |
Aman Rai | Co-Founder & Technical Lead | Leadership |
Pawan Joon | Co-Founder | Leadership |
To be hired | Head of Finance | Leadership |
Saurabh Shukla | Dark Store Incharge | Team |
Complete people profiles for FreshOk
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FreshOk
4 dated milestones of FreshOk across 2 years, from founding to its latest funding, stage changes and deals.
- Founded FreshOk is founded.
- Funding First funding round of $190K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $12K.
Competitors of FreshOk
FreshOk has 3 listed competitors in our database, 3 of them funded. They include Pluckk, Deep Rooted and Gourmet Garden.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pluckk.in | 2017 | Mumbai, India | $21.07M | 130 | Fresh produce and prepared meal kits are delivered online. | |
| deeprooted.co | 2018 | Bengaluru, India | $24.52M | 12 | Farm-based fruits and vegetables are delivered via an online platform. | |
| gourmetgarden.in | 2018 | Bengaluru, India | $9.66M | 259 | Premium organic groceries and fresh produce are retailed online. |
Detailed competitors of FreshOk
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as FreshOk (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | 11,913 |
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Frequently Asked Questions about FreshOk
FreshOk was founded in 2020.
FreshOk is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
FreshOk is a funded company, having raised a total of $1.19M across 3 funding rounds to date. The company's 1st funding round was a Seed of $189.69K, raised on Oct 2020.
FreshOk has 7 employees.
Annual revenue of FreshOk is $244.15K as on Mar 31, 2024.
Online platform offering fruits and vegetables from farms. The product catalog includes vegetables such as potatoes, beans, carrot, beetroot, ginger, garlic, and more. It also provides fruits such as grapes, bananas, blueberries, pineapple, and more. The company offers mobile applications for Android and iOS platforms.
FreshOk's top competitors include Pluckk, Deep Rooted and Gourmet Garden.
FreshOk has 6 investors. Key investors include Alte Leipziger, Kalaari Capital, Lovely Goswami, Dilip Goswami, and Vasireddy Kalyan Kiran.
The valuation of FreshOk is $5.84M as of Feb 2022.
FreshOk is associated with 2 legal entities: Tsalvo Private Limited, Raspil Private Limited.
The legal entities of FreshOk currently have 6 directors, including Mukesh Gupta, Vipin Kumar, Tejas Porwal and others.