About Freshplum
Freshplum is a Technology company based in San Francisco (United States) founded in 2010, and was acquired by TellApart in July 2014. Cloud-based predictive analytics software is provided for sales decisions. It operates in the Technology and Retail sectors. Freshplum has raised $1.7 million across 3 funding rounds from investors including TellApart, CRV and NEA. The company was acqui-hired. Its focus areas include E-Commerce Enablers, Analytics, Customer Intelligence and Predictive Analytics. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
Freshplum was founded in 2010 in San Francisco, United States, within the software and data analytics sector. Cloud-based solutions are offered to support sales decisions through predictive analytics. Data science technology is employed to present promotional offers to website visitors, encouraging purchases. Content is personalized by compiling elements such as images, logos, promotions, and metadata. Operations focus on enhancing user engagement via these tailored digital experiences.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTechnologyRetail
- Website freshplum.com
- Social LinkedIn X Facebook
- Acquired by TellApart (Jul 2014)
Funding Insights of Freshplum
Freshplum has successfully raised a total of $1.7M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $175 thousand completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7M
- Total Rounds 3
- Last Round Seed — $175,000
- First Round $120,000
(Jun 2011)
- Investors Count 6
All 3 funding rounds of Freshplum with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $175,000 | Seed | – | – | – |
| Jun 2012 | $1.4M | Seed | – | – | |
| Jun 2011 | $120,000 | Seed | – | – |
7 investors in total: 7 institutional.
Investors in Freshplum
Freshplum has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include TellApart, CRV and NEA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Venture capital firm focused on multiple sectors | dcvc.com | Palo Alto, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Cloud-based customer analytics platform for predictive marketing engagement. | 2009 | tellapart.com | Burlingame, United States |
Investor details for Freshplum
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Freshplum
4 dated milestones of Freshplum across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Freshplum is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Seed, of $175K.
- Exit Acquired by TellApart.
Competitors of Freshplum
Freshplum has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of Freshplum
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Freshplum
Websites that share an audience with Freshplum (freshplum.com).
Websites whose visitors overlap most with Freshplum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
onlinebusinesssuite.net | onlinebusinesssuite.net | 100% | – | ||
| google.com | 96% | 85.8B | #1 | View details | |
| socialmediaexaminer.com | 69% | #234,951 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Freshplum (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Freshplum
Freshplum was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Freshplum is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Freshplum is a funded company, having raised a total of $1.7M across 3 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jun 2011.
Freshplum was founded in 2010 in San Francisco, United States, within the software and data analytics sector. Cloud-based solutions are offered to support sales decisions through predictive analytics. Data science technology is employed to present promotional offers to website visitors, encouraging purchases. Content is personalized by compiling elements such as images, logos, promotions, and metadata. Operations focus on enhancing user engagement via these tailored digital experiences.
Freshplum's top competitors include 4C Insights, TapClicks and data.ai.
Freshplum has 7 investors. Key investors include TellApart, CRV, NEA, Greylock Partners, and DCVC.
Yes. Freshplum was acquired by TellApart in July 2014.