About Frontity
Frontity is a Technology company based in Madrid (Spain) founded in 2014, and was acquired by Automattic in August 2021. An open-source framework is used for building WordPress themes. Frontity has raised $1.55 million across 3 funding rounds from investors including Tumblr, Automattic and WooCommerce. Its website frontity.org draws about 15 thousand monthly visits. Its focus areas include Enterprise Infrastructure, Open Source, Programming Software and Coding Tools.
Company details
Frontity was founded in 2014 in Madrid, Spain, as an open-source framework focused on web development for content management systems. Server-side rendering is supported to enhance performance, with content retrieved through the REST API to produce final HTML outputs. No initial development setup is needed, and compatibility is ensured with various CMS platforms. Operations center on simplifying theme creation for WordPress users in the software sector.
- Headquarters Madrid, Spain
- Stage Acquired
- SectorsTechnology
- Website frontity.org
- Social LinkedIn X YouTube
- Acquired by Automattic (Aug 2021)
- Total Equity Funding$1.55M (USD)
in 3 rounds
- Latest Funding Round$1.08M (USD), Seed
Apr 2020
- InvestorsTumblr
& 4 more
- Acquired byAutomattic
(Aug 2021)
Apps and channels of Frontity
its YouTube channel Frontity has 1.41K subscribers and 24 videos.
Videos from Frontity
The most watched videos on Frontity's YouTube channel, Frontity (1.41K subscribers). Click a video to play it here.
More on Frontity.
Funding Insights of Frontity
Frontity has successfully raised a total of $1.55M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.08 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.55M
- Total Rounds 3
- Last Round Seed β $1.08M
- Investors Count 5
All 3 funding rounds of Frontity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $1.08M | Seed | β | Automattic | |
| May 2018 | $465,996 | Seed | β | K Fund | β |
| Dec 2017 | Seed | β | β |
5 investors in total: 5 institutional.
Investors in Frontity
Frontity has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Tumblr, Automattic and WooCommerce.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in technology-based product and service companies. | kfund.vc | Madrid, Spain | ||
Civeta Investment is engaged in funding and consulting startups. | civeta.es | |||
Open-source publishing platforms like WordPress.com are developed and hosted. | 2005 | automattic.com | San Francisco, United States | |
Open source solution that enables retailers to build an online store | 2008 | woocommerce.com | Cape Town, South Africa | |
Rich multimedia content is shared through an online blogging platform. | 2007 | tumblr.com | New York, United States |
Investor details for Frontity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Frontity
4 dated milestones of Frontity across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Frontity is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $1.1M.
- Exit Acquired by Automattic.
Web traffic of Frontity
The website of Frontity (frontity.org) receives about 14.9K visits a month.
- Monthly visits14.9K
▲ 3.6% vs previous month
Websites whose visitors overlap most with Frontity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| buttercms.com | 100% | 167.8K | #275,976 | View details | |
profiles.wordpress.org | profiles.wordpress.org | 100% | #152,115 | β | |
| getdevdone.com | 79% | #815,530 | View details | ||
| newtarget.com | 62% | 15.7K | #1,705,612 | View details | |
saucal.com | saucal.com | 60% | #2,389,417 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 13 similar websites and full traffic analytics for Frontity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Frontity
Complete news archive for Frontity
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Frontity
Frontity was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Frontity is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.
Frontity is a funded company, having raised a total of $1.55M across 3 funding rounds to date.
Frontity was founded in 2014 in Madrid, Spain, as an open-source framework focused on web development for content management systems. Server-side rendering is supported to enhance performance, with content retrieved through the REST API to produce final HTML outputs. No initial development setup is needed, and compatibility is ensured with various CMS platforms. Operations center on simplifying theme creation for WordPress users in the software sector.
Frontity has 5 investors. Key investors include Tumblr, Automattic, WooCommerce, K Fund, and Civeta Investment.
Yes. Frontity was acquired by Automattic in August 2021.

