About Tumblr
Tumblr is a Media & Entertainment company based in New York (United States) founded in 2007, and was acquired by Automattic in August 2019. Rich multimedia content is shared through an online blogging platform. It operates on a Advertising Model model. Tumblr has raised $120.25 million across 7 funding rounds from investors including Automattic, Yahoo and Verizon. Its website tumblr.com draws about 139.2 million monthly visits. Tumblr offers products and services including Tumblr Platform. Its focus areas include Technology, Social Media and Blogging Platforms. Its competitors include Bsky and Mastodon Social; 1 of its 2 listed competitors has raised funding.
Company details
Tumblr is recognized as a platform where users can create blogs and share content. It is utilized for social networking, allowing individuals to follow others and engage with diverse communities. Various forms of media and topics are supported, catering to a wide range of interests. The platform is designed to facilitate creative expression and interaction within digital spaces.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Computers Electronics and Technology · Social Networks and Online Communities
- Website tumblr.com
- Social LinkedIn X
- Acquired by Verizon (Jun 2017)
- Total Equity Funding$120.25M (USD)
in 7 rounds
- InvestorsAutomattic
& 11 more
- Acquired by
Products & Services of Tumblr
Tumblr offers a comprehensive portfolio of products and services, including Tumblr Platform.
A platform for blogging and social networking is provided.
Apps and channels of Tumblr
Tumblr publishes 1 mobile app with over 100M+ downloads.
Funding Insights of Tumblr
Tumblr has successfully raised a total of $120.25M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $120.25M
- Total Rounds 7
- First Round $750,000
(Oct 2007)
- Investors Count 8
All 7 funding rounds of Tumblr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | Series E | – | DFJ Growth | – | |
| May 2012 | Series E | – | NewME | – | |
| Sep 2011 | $85M | Series E | – | Greylock, Insight Partners | |
| Dec 2010 | $25M | Series D | – | – | |
| Apr 2010 | $5M | Series C | – | Union Square Ventures, Spark Capital | – |
| Dec 2008 | $4.5M | Series B | – | Union Square Ventures, Spark Capital | – |
| Oct 2007 | $750,000 | Series A | – | – |
12 investors in total: 11 institutional and 1 angel.
Investors in Tumblr
Tumblr has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Automattic, Yahoo and Verizon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward innovative technology startups by DFJ Growth. | dfjgrowth.com | Menlo Park, United States | ||
| newme.in | ||||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Venture capital firm focused on blockchain, wellbeing, and multiple sectors | usv.com | New York, United States | ||
Open-source publishing platforms like WordPress.com are developed and hosted. | 2005 | automattic.com | San Francisco, United States | |
News, insights, and services are delivered via an online platform. | 1994 | yahoo.com | New York, United States | |
Mobile and internet services are provided to homes and businesses. | 1983 | verizon.com | New York, United States |
Investor details for Tumblr
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Tumblr
420 people are tracked at Tumblr (81 in leadership, 3 in board & advisors, 336 in team).
| Name | Role | Group |
|---|---|---|
Mark Davies | CFO | Leadership |
Philip Fairchild | VP of Tax | Leadership |
Travis Heinström | Chief Technology Officer | Leadership |
Scott Sanford | VP of Finance | Leadership |
Sheena Curtis | Tax Director | Leadership |
Anna Elek | Head Of Data | Leadership |
Konstantin Obenland | Director Of Software Engineering | Leadership |
Aurelien Leftick | Head Of Shipping And Product Partnerships For Woocommerce | Leadership |
Web Griebel | Head Of Payment Partnerships & BD @ Woo | Leadership |
James Grierson | CEO, Jetpack | Leadership |
Christie Wright | Chief Customer Officer | Leadership |
Janice Phan | Global HR Business Partner | Leadership |
Rebecca Mee | Global Human Resources Business Partner | Leadership |
Dan Bliss | Senior Talent Partner - Via Scede (lead Recruiter) | Leadership |
Matt Mullenweg | Founder & CEO | Leadership |
Stefanos Togoulidis | Finger Tapper, head of WP/JP Mobile | Leadership |
Beau Lebens | Head of Engineering, WooCommerce | Leadership |
Claudiu Lodromanean | Head Of Engineering, Newspack | Leadership |
Kyle Frank | VP of FP&A | Leadership |
Cavel Khan | Chief Revenue Officer | Leadership |
400 more people are available in the full profile.
Complete people profiles for Tumblr
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Tumblr
7 dated milestones of Tumblr across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Tumblr is founded.
- Funding First funding round of $750K.
- Exit Acquired by Yahoo.
- Funding Latest funding round, Series E,.
- Exit Acquired by Desertrockco.
- Exit Acquired by Verizon.
- Exit Acquired by Automattic.
Competitors of Tumblr
Tumblr has 2 listed competitors in our database, 1 of them funded. They include Bsky and Mastodon Social.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bsky.app | 2022 | Wilmington, United States | $23M | Social media platform for creating communities | ||
| mastodon.social | 2017 | Ellijay, United States | Serves as a decentralized, open-source social networking platform. |
Detailed competitors of Tumblr
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Tumblr
The website of Tumblr (tumblr.com) receives about 139.2M visits a month and ranks #256 among all websites worldwide, #66 in Social Networks and Online Communities.
- Monthly visits139.2M
▲ 4.4% vs previous month
- Unique visitors21.8M
per month
- Global rank#256
among all websites
- Category rank#66
Computers Electronics and Technology · Social Networks and Online Communities
- Bounce rate42%
- Pages per visit6.5
- Average visit7 min 55 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Tumblr. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pinterest.com | 100% | 1.5B | #21 | View details | |
| instagram.com | 94% | 7.1B | #4 | View details | |
| patreon.com | 92% | 135.5M | #296 | View details | |
| reddit.com | 78% | 4.4B | #9 | View details | |
| x.com | 78% | 4.5B | #5 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tumblr
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Digital Media & Publishing Platforms
3 companies that operate in the same segment as Tumblr (Digital Media & Publishing Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Content is shared and discussed across user-driven communities. | 2005 | San Francisco, California, United States | USD 1.62 B | |||
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | 1,218 | ||
Subscription-based platform for publishers' content management is provided. | 2017 | San Francisco, California, United States | USD 189.5 M | USD 1.45 M | 4,285 |
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Related news about Tumblr
Complete news archive for Tumblr
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Tumblr
Tumblr was founded in 2007.
Tumblr is headquartered in New York, United States. It is registered at New York, New York, United States.
Tumblr is a funded company, having raised a total of $120.25M across 7 funding rounds to date. The company's 1st funding round was a Series A of $750K, raised on Oct 2007.
Tumblr is recognized as a platform where users can create blogs and share content. It is utilized for social networking, allowing individuals to follow others and engage with diverse communities. Various forms of media and topics are supported, catering to a wide range of interests. The platform is designed to facilitate creative expression and interaction within digital spaces.
Tumblr's top competitors include Bsky and Mastodon Social.
Tumblr offers Tumblr Platform.
Tumblr has 12 investors. Key investors include Automattic, Yahoo, Verizon, DFJ Growth, and NewME.
Yes. Tumblr was acquired by Verizon in June 2017.
Yes. Tumblr publishes Tumblr—Fandom, Art, Chaos, with over 100 million downloads.
The website of Tumblr receives about 139.2 million visits a month and ranks #256 among all websites worldwide.