About Funnel
Funnel is a company based in Stockholm (Sweden) founded in 2014 by Fredrik Skantze and Per Made. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Funnel has raised $131 million across 4 funding rounds from investors including Kreos Capital, Balderton Capital and Eight Roads Ventures. Funnel has completed 1 acquisition, including AdTriba. Funnel offers products and services including Data Hub, Connectors, and Marketing Reporting. Funnel operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.
- Headquarter Stockholm, Sweden
- Founders Fredrik Skantze, Per Made
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Funnel.Io
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$131 M (USD)
in 4 rounds
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Latest Funding Round
$66 M (USD), Series C
Oct 13, 2021
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Investors
Kreos Capital
& 8 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Funnel
Funnel offers a comprehensive portfolio of products and services, including Data Hub, Connectors, and Marketing Reporting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Marketing data is connected and modeled for insights.
Data sources are unified with over 600 connectors.
Automated reports are generated with real-time marketing data.
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Software Development Team
22 people
Strategic Team
9 people
Developer Team
9 people
Data Analysis and Operations Team
8 people
Leadership Team
7 people
Enterprise Team
6 people
Account Team
6 people
Sales and Marketing
4 people
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Funding Insights of Funnel
Funnel has successfully raised a total of $131M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $66 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $66.0M
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First Round
First Round
(19 Sep 2017)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Series C - Funnel | Valuation | Fjarde AP-fonden , Stena Sessan | |
| Jan, 2020 | Amount | Series B - Funnel | Valuation | Eight Roads Ventures , F-Prime Capital | |
| Feb, 2019 | Amount | Series A - Funnel | Valuation | Oxx |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Funnel
Funnel has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Kreos Capital, Balderton Capital and Eight Roads Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Long-term value is created by Stena Sessan through responsible investments.
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Founded Year | Domain | Location | |
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Multistage venture capital investments are focused on technology sectors.
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Founded Year | Domain | Location | |
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Venture capital investment and global platform support for startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Funnel
Funnel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AdTriba. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Marketing attribution analytics solutions are provided for businesses.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Funnel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Funnel Comparisons
Competitors of Funnel
Funnel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Open-source data is curated, analyzed, and visualized via AI platform.
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| domain | founded_year | HQ Location |
Customer experience analytics are conducted across digital and physical channels.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Mobile audience intelligence platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Funnel
Frequently Asked Questions about Funnel
When was Funnel founded?
Funnel was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Where is Funnel located?
Funnel is headquartered in Stockholm, Sweden.
Who is the current CEO of Funnel?
Fredrik Skantze is the current CEO of Funnel. They have also founded this company.
Is Funnel a funded company?
Funnel is a funded company, having raised a total of $131M across 4 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Sep 19, 2017.
What does Funnel do?
Funnel is established as a premier marketing intelligence platform used by over 2,500 customers worldwide. Marketing data is unified and clarified through advanced integrations with over 600 connectors. Solutions are provided for data integration, advanced measurement, and automated marketing reporting. Services are tailored for digital marketers, data analysts, IT teams, and agencies across B2C and B2B sectors. Insights are enhanced with AI modeling for better campaign impact and decision-making. Data is securely managed and sent to various destinations without ETL maintenance.
Who are the top competitors of Funnel?
Funnel's top competitors include 4C Insights, TapClicks and InMarket.
What products or services does Funnel offer?
Funnel offers Data Hub, Connectors, and Marketing Reporting.
How many acquisitions has Funnel made?
Funnel has made 1 acquisition, including AdTriba.
Who are Funnel's investors?
Funnel has 9 investors. Key investors include Kreos Capital, Balderton Capital, Eight Roads Ventures, Fjarde AP-fonden, and Stena Sessan.
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