About Funnel
Funnel is a company based in Stockholm (Sweden) founded in 2014 by Fredrik Skantze and Per Made. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Funnel has raised $131 million across 5 funding rounds from investors including Kreos Capital, Balderton Capital and Eight Roads Ventures. Funnel has completed 1 acquisition, including AdTriba. Funnel offers products and services including Data Hub, Connectors, and Marketing Reporting. Funnel operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.
- Headquarter Stockholm, Sweden
- Founders Fredrik Skantze, Per Made
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Funnel.Io
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$131 M (USD)
in 5 rounds
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Latest Funding Round
$80 M (USD), Debt – Conventional
Jan 28, 2026
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Investors
Kreos Capital
& 10 more
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Employee Count
Not available
- Investments & Acquisitions
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Products & Services of Funnel
Funnel offers a comprehensive portfolio of products and services, including Data Hub, Connectors, and Marketing Reporting.
Marketing data is connected and modeled for insights.
Data sources are unified with over 600 connectors.
Automated reports are generated with real-time marketing data.
People of Funnel
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Software Development Team
22 people
Strategic Team
9 people
Developer Team
9 people
Data Analysis and Operations Team
8 people
Leadership Team
7 people
Enterprise Team
6 people
Account Team
6 people
Sales and Marketing
4 people
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Funding Insights of Funnel
Funnel has successfully raised a total of $131M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $80 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Funnel
Funnel has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Kreos Capital, Balderton Capital and Eight Roads Ventures.
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Long-term value is created by Stena Sessan through responsible investments.
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Multistage venture capital investments are focused on technology sectors.
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Venture capital investment and global platform support for startups.
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Investor details for Funnel
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Investments & Acquisitions by Funnel
Funnel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AdTriba.
Investment portfolio details for Funnel
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
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Marketing attribution analytics solutions are provided for businesses.
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Complete acquisition details for Funnel
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
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- Domains and locations
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Financial Statements - Funnel
Detailed financials for Funnel
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- Profit trends
- Statement rows
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Funnel Comparisons
Peer comparison for Funnel
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
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- Operating benchmarks
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Competitors of Funnel
Funnel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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Customer experience analytics are conducted across digital and physical channels.
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Cloud based marketing management platform for businesses
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Mobile audience intelligence platform
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Detailed competitors of Funnel
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Verified entity values are shown only after access is granted.
Latest news on Funnel
Complete news archive for Funnel
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Funnel
Funnel was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Funnel is headquartered in Stockholm, Sweden.
Fredrik Skantze is the current CEO of Funnel. They have also founded this company.
Funnel is a funded company, having raised a total of $131M across 5 funding rounds to date.
Funnel is established as a premier marketing intelligence platform used by over 2,500 customers worldwide. Marketing data is unified and clarified through advanced integrations with over 600 connectors. Solutions are provided for data integration, advanced measurement, and automated marketing reporting. Services are tailored for digital marketers, data analysts, IT teams, and agencies across B2C and B2B sectors. Insights are enhanced with AI modeling for better campaign impact and decision-making. Data is securely managed and sent to various destinations without ETL maintenance.
Funnel's top competitors include 4C Insights, TapClicks and InMarket.
Funnel offers Data Hub, Connectors, and Marketing Reporting.
Funnel has made 1 acquisition, including AdTriba.
Funnel has 11 investors. Key investors include Kreos Capital, Balderton Capital, Eight Roads Ventures, Fjarde AP-fonden, and Stena Sessan.