About Supermetrics
Supermetrics is a Technology company based in Helsinki (Finland) founded in 2013. Excel based report automation tools for web and social media data. Supermetrics has raised $51.34 million across 2 funding rounds from investors including Highland Europe, IVP and OpenOcean. Supermetrics has completed 1 acquisition, including Relay42. Its website supermetrics.com draws about 209 thousand monthly visits. Supermetrics offers products and services including Supermetrics Platform, Data Management Tools, and Reporting and Visualization. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms.
Company details
Supermetrics was founded in 2013 in Helsinki, Finland, within the data analytics sector. Excel-based report automation tools are offered by the company to connect with sources such as Google Analytics, AdWords, Facebook, Twitter, and YouTube. Data is fetched, and charts along with visualizations are generated. Clients served include Nestle, Samsung, HubSpot, and LOreal, supporting operations in digital marketing reporting.
- Total Equity Funding$51.34M (USD)
in 2 rounds
- Latest Funding Round$47.22M (USD), Series B
Aug 2020
- InvestorsHighland Europe
& 4 more
- Investments & Acquisitions
Products & Services of Supermetrics
Supermetrics offers a comprehensive portfolio of products and services, including Supermetrics Platform, Data Management Tools, and Reporting and Visualization.
Platform for connecting and importing marketing data from various sources.
Tools to blend, transform, and enrich marketing data for insights.
Features for analyzing data in apps like Google Sheets and Power BI.
Apps and channels of Supermetrics
its YouTube channel Supermetrics has 3.81K subscribers and 30 videos.
Videos from Supermetrics
The most watched videos on Supermetrics's YouTube channel, Supermetrics (3.81K subscribers). Click a video to play it here.
More on Supermetrics.
Funding Insights of Supermetrics
Supermetrics has successfully raised a total of $51.34M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $47.22 million completed in August 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.34M
- Total Rounds 2
- Last Round Series B — $47.22M
- First Round $4.12M
(Nov 2017)
- Investors Count 5
All 2 funding rounds of Supermetrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | $47.22M | Series B | – | Highland Europe | |
| Nov 2017 | $4.12M | Series A | – | OpenOcean | – |
5 investors in total: 3 institutional and 2 angel.
Investors in Supermetrics
Supermetrics has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Highland Europe, IVP and OpenOcean.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage consumer and enterprise technology companies are funded. | highlandeurope.com | London, United Kingdom | ||
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Multiple sectors are invested in by OpenOcean venture capital fund. | openocean.vc | Helsinki, Finland | ||
AA Amit Agarwal | unknown_e10448d1c1b44618a | |||
IP Ilkka Paananen | CEO of Supercell, angel investor, focused on gaming and tech startups. | unknown_ce19c1e5d9e644069 |
Investor details for Supermetrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Supermetrics
199 people are tracked at Supermetrics (41 in leadership, 158 in team).
| Name | Role | Group |
|---|---|---|
Jess Annadurai | Head Of US Regional Marketing | Leadership |
Jyrki Laine | Director Of Engineering | Leadership |
Patrik Pettersson | EMEA Senior Partner Manager | Leadership |
Noora Laitinen | Sales Director EMEA (dach, Benelux, MEA And Med) | Leadership |
Sofie Segercrantz | Head Of Paid Search | Leadership |
Vishnu S. | Director Growth & Martech | Leadership |
Peter Bolobon | Director Of Engineering | Leadership |
Anna Shutko | Solution Partner Success Manager | Leadership |
Eleanora White | Global Director Of Customer Success | Leadership |
Lorraine King | VP People | Leadership |
Henna Mäkinen | CFO | Leadership |
Josef Guma | Global Head Of Performance & Growth Marketing | Leadership |
Duleepa Wijayawardhana | CTO | Leadership |
Martin Illman | VP of Sales | Leadership |
Darius Matulionis | Director Of Engineering | Leadership |
Senni Niemi | Director Of Scaled Customer Success | Leadership |
Catherine Brodigan | Head Of Partner Sales | Leadership |
Phil Courtney | Head Of Finops & Accounting | Leadership |
Matt Simmonds | Chief Product And Technology Officer | Leadership |
Dan O'Regan Aca | VP Of Finance | Leadership |
179 more people are available in the full profile.
Complete people profiles for Supermetrics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
- Professional contacts
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Investments & Acquisitions by Supermetrics
Supermetrics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Relay42.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based customer journey orchestration solutions are provided for advertisers. | relay42.com | Amsterdam, Netherlands | 2011 | Jun 2025 | •••• |
Complete acquisition details for Supermetrics
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
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Verified entity values are shown only after access is granted.
Timeline of Supermetrics
4 dated milestones of Supermetrics across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Supermetrics is founded.
- Funding First funding round of $4.1M.
- Funding Latest funding round, Series B, of $47.2M.
- Acquisition Acquires Relay42.
Web traffic of Supermetrics
The website of Supermetrics (supermetrics.com) receives about 208.6K visits a month.
- Monthly visits208.6K
▲ 15.1% vs previous month
Websites whose visitors overlap most with Supermetrics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| funnel.io | 100% | 287.3K | #158,457 | View details | |
| mouseflow.com | 95% | 195.8K | #188,084 | View details | |
| luckyorange.com | 93% | #268,301 | View details | ||
| vwo.com | 93% | 389K | #107,748 | View details | |
| agencyanalytics.com | 91% | 278.9K | #153,450 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Supermetrics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Supermetrics
Complete news archive for Supermetrics
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Frequently Asked Questions about Supermetrics
Supermetrics was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Supermetrics is headquartered in Helsinki, Finland.
Supermetrics is a funded company, having raised a total of $51.34M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.12M, raised on Nov 2017.
Supermetrics was founded in 2013 in Helsinki, Finland, within the data analytics sector. Excel-based report automation tools are offered by the company to connect with sources such as Google Analytics, AdWords, Facebook, Twitter, and YouTube. Data is fetched, and charts along with visualizations are generated. Clients served include Nestle, Samsung, HubSpot, and LOreal, supporting operations in digital marketing reporting.
Supermetrics offers Supermetrics Platform, Data Management Tools, and Reporting and Visualization.
Supermetrics has made 1 acquisition, including Relay42.
Supermetrics has 5 investors. Key investors include Highland Europe, IVP, OpenOcean, Amit Agarwal, and Ilkka Paananen.
The website of Supermetrics receives about 209 thousand visits a month.