About Supermetrics
Supermetrics is a company based in Helsinki (Finland) founded in 2013.. Supermetrics has raised $51.34 million across 2 funding rounds from investors including Highland Europe, IVP and OpenOcean. Supermetrics has completed 1 acquisition, including Relay42. Supermetrics offers products and services including Supermetrics Platform, Data Management Tools, and Reporting and Visualization. Supermetrics operates in a competitive market with competitors including Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.
- Headquarter Helsinki, Finland
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$51.34 M (USD)
in 2 rounds
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Latest Funding Round
$47.22 M (USD), Series B
Aug 25, 2020
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Investors
Highland Europe
& 4 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Supermetrics
Supermetrics offers a comprehensive portfolio of products and services, including Supermetrics Platform, Data Management Tools, and Reporting and Visualization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for connecting and importing marketing data from various sources.
Tools to blend, transform, and enrich marketing data for insights.
Features for analyzing data in apps like Google Sheets and Power BI.
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Software Development Team
55 people
Sales and Marketing
31 people
Senior Team
21 people
Leadership Team
19 people
Product Management Team
18 people
Customer Team
9 people
Data Analysis and Operations Team
8 people
Finance and Accounting
7 people
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Funding Insights of Supermetrics
Supermetrics has successfully raised a total of $51.34M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $47.22 million completed in August 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $47.2M
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First Round
First Round
(23 Nov 2017)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2020 | Amount | Series B - Supermetrics | Valuation | Highland Europe | |
| Nov, 2017 | Amount | Series A - Supermetrics | Valuation | OpenOcean |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Supermetrics
Supermetrics has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Highland Europe, IVP and OpenOcean. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth-stage consumer and enterprise technology companies are funded.
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Growth in technology companies is supported through venture capital.
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Multiple sectors are invested in by OpenOcean venture capital fund.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Supermetrics
Supermetrics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Relay42. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Cloud-based customer journey orchestration solutions are provided for advertisers.
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OVO is recognized as a smart digital payment application.
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Supermetrics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Supermetrics Comparisons
Competitors of Supermetrics
Supermetrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
AI powered digital experience and customer data management platform
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| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
Customer data is integrated and collected via cloud-based API platform.
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| domain | founded_year | HQ Location |
Cloud based data integration and customer data platform
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| domain | founded_year | HQ Location |
Cloud-based platform enables digital experience management for marketers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Supermetrics
Frequently Asked Questions about Supermetrics
When was Supermetrics founded?
Supermetrics was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Where is Supermetrics located?
Supermetrics is headquartered in Helsinki, Finland.
Is Supermetrics a funded company?
Supermetrics is a funded company, having raised a total of $51.34M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.12M, raised on Nov 23, 2017.
What does Supermetrics do?
Supermetrics was founded in 2013 in Helsinki, Finland, within the data analytics sector. Excel-based report automation tools are offered by the company to connect with sources such as Google Analytics, AdWords, Facebook, Twitter, and YouTube. Data is fetched, and charts along with visualizations are generated. Clients served include Nestle, Samsung, HubSpot, and LOreal, supporting operations in digital marketing reporting.
Who are the top competitors of Supermetrics?
Supermetrics's top competitors include Twilio, Capillary Technologies and Segment.
What products or services does Supermetrics offer?
Supermetrics offers Supermetrics Platform, Data Management Tools, and Reporting and Visualization.
How many acquisitions has Supermetrics made?
Supermetrics has made 1 acquisition, including Relay42.
Who are Supermetrics's investors?
Supermetrics has 5 investors. Key investors include Highland Europe, IVP, OpenOcean, Amit Agarwal, and Ilkka Paananen.