About Relay42
Relay42 is a company based in Amsterdam (Netherlands) founded in 2011 by Tomas Salfischberger, Koen Koppens, Koen Bos, and Maurice Pothof was acquired by Supermetrics in June 2025.. Relay42 offers products and services including Customer Data Platform, Audience Segmentation, and Predictive AI. Relay42 operates in a competitive market with competitors including Adobe, Medallia, Heap, Yext and FullCircl, among others.
- Headquarter Amsterdam, Netherlands
- Founders Tomas Salfischberger, Koen Koppens, Koen Bos, Maurice Pothof
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Sectors
Technology
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Supermetrics
& 1 more
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Employee Count
Employee Count
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Acquired by
Supermetrics
(Jun 18, 2025)
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Products & Services of Relay42
Relay42 offers a comprehensive portfolio of products and services, including Customer Data Platform, Audience Segmentation, and Predictive AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Unifies customer data for real-time personalization and activation.
Creates targeted audiences using behavioral data for marketing.
Analyzes data to predict customer behaviors and conversions.
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Funding Insights of Relay42
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2015 | Amount | Series A - Relay42 | Valuation | Holland Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Relay42
Relay42 has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Supermetrics and Holland Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Holland Capital is engaged in venture and growth investments.
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Excel based report automation tools for web and social media data
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Relay42
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Relay42
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Relay42 Comparisons
Competitors of Relay42
Relay42 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, Medallia, Heap, Yext and FullCircl, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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Medallia is focused on customer and employee experience management.
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Cloud based product analytics software
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Cloud-based brand management solutions provider
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| domain | founded_year | HQ Location |
Cloud-based software is utilized for customer journey management and onboarding.
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AI interfaced customer digital experience analytics software
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Relay42
Frequently Asked Questions about Relay42
When was Relay42 founded?
Relay42 was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Where is Relay42 located?
Relay42 is headquartered in Amsterdam, Netherlands.
Who is the current CEO of Relay42?
Tomas Salfischberger is the current CEO of Relay42. They have also founded this company.
What does Relay42 do?
Relay42 was founded in 2011 in Amsterdam, Netherlands, as a provider of cloud-based data management platforms. These platforms support leading international advertisers through features including identity management, real-time data processing, content personalization across channels, AI-driven customer behavior prediction, and real-time identifier tagging and merging. Operations focus on enabling customer journey orchestration in the digital advertising sector.
Who are the top competitors of Relay42?
What products or services does Relay42 offer?
Relay42 offers Customer Data Platform, Audience Segmentation, and Predictive AI.
Who are Relay42's investors?
Relay42 has 2 investors. Key investors include Supermetrics, and Holland Capital.