About Relay42
Relay42 is a Technology company based in Amsterdam (Netherlands) founded in 2011 by Tomas Salfischberger, Koen Koppens, Koen Bos, and Maurice Pothof, and was acquired by Supermetrics in June 2025. It operates as a cloud-based customer journey orchestration solutions are provided for advertisers. Its chief executive is Tomas Salfischberger. Its website relay42.com draws about 13 thousand monthly visits. Relay42 offers products and services including Customer Data Platform, Audience Segmentation, and Predictive AI. Its focus areas include Enterprise Applications, Customer Success Management, Customer Experience Management and Customer Journey Management. Its competitors include Adobe, Medallia, Heap, Yext and FullCircl and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Relay42 was founded in 2011 in Amsterdam, Netherlands, as a provider of cloud-based data management platforms. These platforms support leading international advertisers through features including identity management, real-time data processing, content personalization across channels, AI-driven customer behavior prediction, and real-time identifier tagging and merging. Operations focus on enabling customer journey orchestration in the digital advertising sector.
- Headquarters Amsterdam, Netherlands
- Founders Tomas Salfischberger, Koen Koppens, Koen Bos, Maurice Pothof
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website relay42.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Supermetrics (Jun 2025)
- InvestorsSupermetrics
& 1 more
- Acquired bySupermetrics
(Jun 2025)
Products & Services of Relay42
Relay42 offers a comprehensive portfolio of products and services, including Customer Data Platform, Audience Segmentation, and Predictive AI.
Unifies customer data for real-time personalization and activation.
Creates targeted audiences using behavioral data for marketing.
Analyzes data to predict customer behaviors and conversions.
Apps and channels of Relay42
its YouTube channel Relay42 has 74 subscribers and 30 videos.
Videos from Relay42
The most watched videos on Relay42's YouTube channel, Relay42 (74 subscribers). Click a video to play it here.
More on Relay42.
Funding Insights of Relay42
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Relay42 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | – | Series A | – | Holland Capital | – |
2 investors in total: 2 institutional.
Investors in Relay42
Relay42 has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Supermetrics and Holland Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Holland Capital is engaged in venture and growth investments. | 1981 | hollandcapital.nl | Amsterdam, Netherlands | |
Excel based report automation tools for web and social media data | 2013 | supermetrics.com | Helsinki, Finland |
Investor details for Relay42
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Relay42
15 people are tracked at Relay42 (5 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Tomas Salfischberger | Co-Founder & CEO | Leadership |
Koen Koppens | Co-Founder | Leadership |
Koen Bos | Co-Founder & CTO | Leadership |
Maurice Pothof | Co-Founder | Leadership |
Jan Willem van Walsum | Sales Director, APAC Lead | Leadership |
Pooya Behnam | Software Engineer | Team |
Rowan Kennedy | Business Development Team Manager | Team |
Nahuel Porzio | Backend Dataops Engineer | Team |
Deepak Kadarivel | Technical Team Lead | Team |
Abhijith Prabhakar | Senior Frontend Developer | Team |
Nur Ezzati Azmi | Senior Business Development Manager | Team |
Veeramani Bagavathi | Senior Software Engineer | Team |
Flavio Solci | Tech Lead | Team |
Elizabeth Sirkova | Principal Software Architect | Team |
Thadarat Chaipanya | Sales Development Representative APAC | Team |
Complete people profiles for Relay42
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Relay42
3 dated milestones of Relay42 across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Relay42 is founded.
- Funding First funding round.
- Exit Acquired by Supermetrics.
Competitors of Relay42
Relay42 has 9 listed competitors in our database, 7 of them funded. They include Adobe, Medallia, Heap, Yext and FullCircl, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| decibel.com | 2001 | London, United Kingdom | $50.3M | 76 | Medallia is focused on customer and employee experience management. | |
| heap.io | 2012 | San Francisco, United States | $245M | 283 | Cloud based product analytics software | |
| yext.com | 2006 | New York, United States | $116.17M | 1,200 | Cloud-based brand management solutions provider | |
| fullcircl.com | 2006 | Winnersh, United Kingdom | $20.82M | 95 | Cloud-based software is utilized for customer journey management and onboarding. | |
| contentsquare.com | 2012 | Paris, France | $1.21B | – | AI interfaced customer digital experience analytics software | |
| amplitude.com | 2012 | San Francisco, United States | $336.1M | 492 | Amplitude is recognized as a leading digital analytics platform. | |
| servicesource.com | 1999 | San Francisco, United States | – | 1,264 | Revenue lifecycle management solutions provider | |
| ovationcxm.com | 2013 | Tiburon, United States | $52.06M | 78 | Customer journey management solutions are provided for real-time experience improvements. |
Detailed competitors of Relay42
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Relay42
The website of Relay42 (relay42.com) receives about 12.9K visits a month and ranks #1,898,382 among all websites worldwide, #4,186 in Online Marketing.
- Monthly visits12.9K
▲ 10% vs previous month
- Unique visitors4.9K
per month
- Global rank#1,898,382
among all websites
- Category rank#4,186
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit2.1
- Average visit15 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Relay42. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blog.iterable.com | blog.iterable.com | 100% | – | – | – |
adcalls.nl | adcalls.nl | 97% | – | #6,147,905 | – |
adwise.nl | adwise.nl | 92% | – | #2,397,028 | – |
webanalisten.nl | webanalisten.nl | 92% | – | #9,984,683 | – |
| platform161.com | 92% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Relay42
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
10 companies that operate in the same segment as Relay42 (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | 969 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 400.05 M | USD 838.81 M | 4,500 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
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Related news about Relay42
Complete news archive for Relay42
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Frequently Asked Questions about Relay42
Relay42 was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Relay42 is headquartered in Amsterdam, Netherlands.
Tomas Salfischberger is the current CEO of Relay42. They have also founded this company.
Relay42 was founded in 2011 in Amsterdam, Netherlands, as a provider of cloud-based data management platforms. These platforms support leading international advertisers through features including identity management, real-time data processing, content personalization across channels, AI-driven customer behavior prediction, and real-time identifier tagging and merging. Operations focus on enabling customer journey orchestration in the digital advertising sector.
Relay42 offers Customer Data Platform, Audience Segmentation, and Predictive AI.
Relay42 has 2 investors. Key investors include Supermetrics, and Holland Capital.
Yes. Relay42 was acquired by Supermetrics in June 2025.