About Whatfix
Whatfix is a Technology company based in San Jose (United States) founded in 2013 by Khadim Batti and Vara Kumar Namburu. SaaS platform enables digital adoption and customer self-service. Whatfix has raised $265.51 million across 10 funding rounds from investors including Warburg Pincus, Peak XV Partners and Hanwha. The company has 1,100 employees. Whatfix has completed 3 acquisitions, including Airim, Leap and NittioLearn. Whatfix was last valued at $567.82 million in June 2021. Its chief executive, as recorded, is Khadim Batti. Its website whatfix.com draws about 303 thousand monthly visits. Its Indian entity Whatfix Private Limited reported revenue of ₹580 Cr. Its focus areas include Enterprise Applications, Digital Transaction Management, Digital Enablement Platform and Customer Service Software. Its competitors include WalkMe, Spekit and GuideCX; 3 of its 3 listed competitors have raised funding.
Company details
SaaS-based digital adoption platform for customer self service. It helps businesses onboard their customers and provides interactive knowledge flows to enhance product adoption. It allows for the creation of interactive support FAQs, training material, and tutorials that can be integrated with ease across all touchpoints inside applications. Also provides a community platform for anyone to create, share, execute interactive guides. Platform analyzes metrics like task list completion rates, flow drop offs, most common self-help queries, and smart tip view. It also offers tools to tracks user actions, attributes, and events.
- Headquarters San Jose, United States
- Employees 1,100
- Founders Khadim Batti, Vara Kumar Namburu
- Stage Minicorn
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website whatfix.com
- Social LinkedIn X Facebook YouTube
- Legal Name Whatfix Private Limited
- Date of Incorporation 14 Oct, 2010
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹580 Cr
FY 2025 · +30% YoY
- Indian entity net loss-₹227 Cr
FY 2025 · -41% margin
- Indian entity EBITDA-₹203 Cr
FY 2025 · -36% margin
- Total Equity Funding$265.51M (USD)
in 10 rounds
- Latest Funding Round$125M (USD), Series E
Sep 2024
- InvestorsWarburg Pincus
& 35 more
- Employee Count1,100
- Investments & AcquisitionsAirim
& 2 more
Associated legal entities of Whatfix
Whatfix operates through Whatfix Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Whatfix Private Limited CIN U72200KA2010PTC055487 | Active | 14 Oct 2010 | Bangalore, Karnataka | ₹580 Cr | 810 | 8 | View details |
Apps and channels of Whatfix
its YouTube channel Whatfix has 8.59K subscribers and 30 videos.
Videos from Whatfix
The most watched videos on Whatfix's YouTube channel, Whatfix (8.59K subscribers). Click a video to play it here.
More on Whatfix.
Funding Insights of Whatfix
Whatfix has successfully raised a total of $265.51M across 10 strategic funding rounds. The most recent funding activity was a Series E round of $125 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $265.51M
- Total Rounds 10
- Last Round Series E — $125M
- First Round $340,070
(Oct 2014)
- Investors Count 36
All 10 funding rounds of Whatfix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | $125M | Series E | – | Warburg Pincus | |
| Jun 2021 | $90M | Series D | $567.82M | SoftBank Vision Fund, Sequoia Capital | |
| Feb 2020 | $32M | Series C | $171.28M | Peak XV Partners, Sequoia Capital | |
| Mar 2019 | $13.2M | Series B | $••••• | Eight Roads Ventures | |
| Mar 2017 | $3.7M | Series A | $••••• | Stellaris Venture Partners | |
| Jul 2016 | $25,280 | Angel Round | $••••• | Girish Mathrubootham | – |
| Oct 2015 | $298,046 | Seed | $••••• | DreamPlus | – |
| Feb 2015 | $900,000 | Seed | $••••• | Helion Venture Partners | |
| Nov 2014 | $44,116 | Seed | $••••• | – | |
| Oct 2014 | $340,070 | Seed | – | Hanwha |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2021 | $567.82M | •••••••• |
| Feb 2020 | $171.28M | •••••••• |
| Mar 2019 | $••••• | •••••••• |
| Mar 2017 | $••••• | •••••••• |
| Jul 2016 | $••••• | •••••••• |
| Oct 2015 | $••••• | •••••••• |
| Feb 2015 | $••••• | •••••••• |
Full valuation and stage history of Whatfix
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Last known valuation $567.82M (Jun 2021). 36 investors in total: 19 institutional and 17 angel.
Investors in Whatfix
Whatfix has secured backing from 36 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Warburg Pincus, Peak XV Partners and Hanwha.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-stage private equity investments are pursued across diverse sectors. | 1966 | warburgpincus.com | New York, United States | |
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Venture capital investment and global platform support for startups. | 2008 | eightroads.com | London, United Kingdom | |
Private equity investments are made in technology-enabled growth companies. | dragoneer.com | San Francisco, United States | ||
Investments in life sciences, technology, healthtech, and crypto sectors from global locations. | fprimecapital.com | |||
Technology investments and expertise in networking, cloud, and security services. | 2003 | ciscoinvestments.com | San Jose, United States | |
Venture capital firm investing in startups and providing support programs. | 2000 | peakxv.com | Bengaluru, India | |
Venture capital firm focused on multiple sectors | Ebene City, Mauritius | |||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Venture capital firm investing in early-stage startups across fintech, software, and other sectors. | 2016 | stellarisvp.com | Bengaluru, India |
Investor details for Whatfix
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Whatfix Private Limited (Whatfix)
Whatfix Private Limited is the primary company behind Whatfix. The board of Whatfix Private Limited currently have 8 directors; the longest-serving is Khadim Hussain Ismail Batti, appointed in 2010. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Khadim Hussain Ismail Batti DIN 03196693 | Director | 14 Oct 2010 | 16 yrs | Whatfix Private Limited |
| Namburu Maruthi Vara Kumar Priya Kanyaka DIN 03188138 | Director | 14 Oct 2010 | 16 yrs | Whatfix Private Limited |
| Ashish Gupta DIN 00521511 | Director | 15 Nov 2016 | 9 yrs 11 mo | Whatfix Private Limited |
| Alok Goyal DIN 05255419 | Director | 08 May 2017 | 9 yrs 6 mo | Whatfix Private Limited |
| Shweta Bhatia DIN 03164394 | Director | 06 Mar 2019 | 7 yrs 8 mo | Whatfix Private Limited |
| Tejeshwi Sharma DIN 08380470 | Director | 12 Feb 2020 | 6 yrs 9 mo | Whatfix Private Limited |
| Narendra Rathi DIN 09193886 | Director | 09 Jun 2021 | 5 yrs 5 mo | Whatfix Private Limited |
| Varun Telaprolu DIN 09154314 | Nominee Director | 19 Sep 2024 | 2 yrs 1 mo | Whatfix Private Limited |
People of Whatfix
36 people are tracked at Whatfix (13 in leadership, 9 in board & advisors, 14 in team); the tracked headcount is 1,100.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
Kevin McArdle | Director of Sales | Leadership |
Vishal Mishra | Account Director | Leadership |
Vispi Daver | Global Head of Sales & Partnerships | Leadership |
Romita Mukherjee | Head of People & Culture | Leadership |
Subhadeep Guin | Head of Engineering | Leadership |
Amit Sharma | Head of Finance & Legal | Leadership |
| Co-founder & Head of R&D and Solutions | Leadership | |
Kulbhushan Rana | Head of Solutions & Business Applications | Leadership |
Prakhar Jain | Regional Sales Head, New Business, NA & EMEA | Leadership |
Achyuth Krishna | Head of IT, InfoSec and Procurement | Leadership |
Ravi Ranjan | Founder's Office | Leadership |
| Board Member | Board & advisors | |
| Board Member | Board & advisors | |
| Board Member | Board & advisors | |
Sanjay Aggarwal | Board Member | Board & advisors |
| Board Member | Board & advisors | |
| Board Member | Board & advisors | |
Sumer Juneja | Board Member | Board & advisors |
16 more people are available in the full profile.
Complete people profiles for Whatfix
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Financials of Whatfix
Figures of Whatfix Private Limited, the primary company behind Whatfix, for FY 2025. Revenue was ₹580 Cr (+30% year on year). Net loss was -₹227 Cr (-41% margin). EBITDA was -₹203 Cr (-36% margin). Revenue has grown at a compounded annual rate of +44% over three years and +53% over five years.
- ₹580 CrRevenue · FY 2025 · +30% YoY
- -₹227 CrNet loss · -41% margin
- -₹203 CrEBITDA · -36% margin
- ₹14.25 CrPaid-up capital
- 810Employees (provident fund records)
- +44%Revenue CAGR, 3 years
- +53%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Whatfix Private Limited are on its company page.
Detailed financial statements for Whatfix
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Whatfix
Whatfix has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Airim, Leap and NittioLearn.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer onboarding is guided via multi-screen walkthroughs and in-app nudges. | leap.is | San Jose, United States | 2017 | Apr 2022 | •••• | |
Educational apps and customized assignments are created via cloud-based platform. | nittiolearn.com | Bengaluru, India | 2012 | Aug 2021 | •••• | |
AI based content hyper personalization software | airim.co | Newark, United States | 2017 | Oct 2019 | •••• |
Complete acquisition details for Whatfix
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Whatfix
7 dated milestones of Whatfix across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Whatfix is founded.
- Funding First funding round of $340K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Airim.
- Acquisition Acquires NittioLearn.
- Acquisition Acquires Leap.
- Funding Latest funding round, Series E, of $125.0M.
Competitors of Whatfix
Whatfix has 3 listed competitors in our database, 3 of them funded. They include WalkMe, Spekit and GuideCX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| walkme.com | 2011 | San Francisco, United States | $307.5M | Digital adoption platform is provided for software optimization. | ||
| spekit.com | 2018 | Denver, United States | $75.51M | 44 | Digital adoption platform is provided for employee onboarding and training. | |
| guidecx.com | 2017 | Salt Lake, United States | $35M | Cloud-based software for client onboarding and project management is offered. |
Detailed competitors of Whatfix
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Whatfix
The website of Whatfix (whatfix.com) receives about 302.7K visits a month and ranks #162,493 among all websites worldwide, #3,657 in Programming and Developer Software.
- Monthly visits302.7K
▼ 3.8% vs previous month
- Unique visitors128.6K
per month
- Global rank#162,493
among all websites
- Category rank#3,657
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate48%
- Pages per visit2.1
- Average visit1 min 02 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Whatfix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| walkme.com | 100% | 1.6M | #39,890 | View details | |
| productfruits.com | 86% | 40.5K | #596,373 | View details | |
| document360.com | 86% | 238.5K | #228,005 | View details | |
| github.com | 86% | 542.6M | #65 | View details | |
| bitbucket.org | 84% | 12.5M | #3,629 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Whatfix
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Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Whatfix (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Whatfix
Complete news archive for Whatfix
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Articles about Whatfix on our blog
Frequently Asked Questions about Whatfix
Whatfix was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Whatfix is headquartered in San Jose, United States. It is registered at San Jose, California, United States.
Khadim Batti is the CEO of Whatfix, as recorded in our data. They have also founded this company.
Whatfix is a funded company, having raised a total of $265.51M across 10 funding rounds to date. The company's 1st funding round was a Seed of $340.07K, raised on Oct 2014.
Whatfix has 1,100 employees.
The primary company behind Whatfix, Whatfix Private Limited, reported revenue of ₹580 Cr for FY 2025, up 30% year on year.
SaaS-based digital adoption platform for customer self service. It helps businesses onboard their customers and provides interactive knowledge flows to enhance product adoption. It allows for the creation of interactive support FAQs, training material, and tutorials that can be integrated with ease across all touchpoints inside applications. Also provides a community platform for anyone to create, share, execute interactive guides. Platform analyzes metrics like task list completion rates, flow drop offs, most common self-help queries, and smart tip view. It also offers tools to tracks user actions, attributes, and events.
Whatfix has made 3 acquisitions, including Airim, Leap, and NittioLearn.
Whatfix has 36 investors. Key investors include Warburg Pincus, Peak XV Partners, Hanwha, Stellaris Venture Partners, and Cisco Investments.
The valuation of Whatfix is $567.82M as of Jun 2021.
Whatfix operates through Whatfix Private Limited.