About Platform161
Platform161 is a Media & Entertainment company based in Amsterdam (Netherlands) founded in 2011, and was acquired by MGI in July 2020. It operates as a customizable DSP platform for digital advertising management is offered. Platform161 offers products and services including Demand Side Platform, Brand+ Marketplace, Performance+ Marketplace, and Mobile User Acquisition. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity is Verve Group, Inc. Its competitors include The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Platform161 was founded in 2011 in Amsterdam, Netherlands, and operates in the digital advertising sector. An integrated buying platform is provided to advertisers for managing campaigns, including ad serving, audience collection and targeting, inventory access, and CRM functionalities. Control over brand-safe environments and ROI optimization is enabled through its customizable solution. Clients such as FBTO Achmea, Interpolis, De Friesland Zorgverzekeraar, and Silver Cross utilize the platform.
- Headquarters Amsterdam, Netherlands
- Stage Acquired
- SectorsMedia & Entertainment
- Website platform161.com
- Social LinkedIn X Facebook
- Acquired by MGI (Jul 2020)
- Legal Name Verve Group, Inc.
- Investors
- Acquired byMGI
(Jul 2020)
Products & Services of Platform161
Platform161 offers a comprehensive portfolio of products and services, including Demand Side Platform, Brand+ Marketplace, Performance+ Marketplace, and Mobile User Acquisition.
Tool for activating and optimizing ad campaigns across channels.
Platform to access premium ad inventory with targeting tools.
System for acquiring users via diverse inventory and ID-less campaigns.
Solution for app growth through ID-less targeting strategies.
Investors in Platform161
Platform161 has secured backing from 1 investor. Prominent investors backing the company include Verve Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Verve Group is recognized as a leading advertising technology platform. | 2012 | mgi-se.com | Sweden |
Investor details for Platform161
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Timeline of Platform161
2 dated milestones of Platform161 across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Platform161 is founded.
- Exit Acquired by MGI.
Competitors of Platform161
Platform161 has 10 listed competitors in our database, 10 of them funded. They include The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| rocketfuel.com | 2008 | Redwood, United States | $60M | 761 | AI-based programmatic media buying is enabled through predictive analytics platform. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| specificmedia.com | 1999 | Irvine, United States | $100M | 734 | AI-powered programmatic advertising is delivered across digital channels. | |
| radiumone.com | 2009 | San Francisco, United States | $87.5M | 213 | Enterprise advertising platform |
Detailed competitors of Platform161
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Web traffic of Platform161
Websites that share an audience with Platform161 (platform161.com).
Websites whose visitors overlap most with Platform161. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
platform161.zendesk.com | platform161.zendesk.com | 100% | – | – | – |
findology.com | findology.com | 96% | – | – | – |
| relay42.com | 94% | 12.9K | #1,898,382 | View details | |
| turn.com | 94% | 62.5K | – | View details | |
zigt.nl | zigt.nl | 75% | – | #3,910,878 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Platform161
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Platform161 (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Platform161
Complete news archive for Platform161
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Frequently Asked Questions about Platform161
Platform161 was founded in 2011.
Platform161 is headquartered in Amsterdam, Netherlands.
Platform161 was founded in 2011 in Amsterdam, Netherlands, and operates in the digital advertising sector. An integrated buying platform is provided to advertisers for managing campaigns, including ad serving, audience collection and targeting, inventory access, and CRM functionalities. Control over brand-safe environments and ROI optimization is enabled through its customizable solution. Clients such as FBTO Achmea, Interpolis, De Friesland Zorgverzekeraar, and Silver Cross utilize the platform.
Platform161's top competitors include The Trade Desk, Beeswax and Viant.
Platform161 offers Demand Side Platform, Brand+ Marketplace, Performance+ Marketplace, and Mobile User Acquisition.
Platform161 has 1 investor. Key investors include Verve Group.
Platform161 operates through Verve Group, Inc..
Yes. Platform161 was acquired by MGI in July 2020.