About Platform161
Platform161 is a company based in Amsterdam (Netherlands) founded in 2011 was acquired by MGI in July 2020. Platform161 offers products and services including Demand Side Platform, Brand+ Marketplace, Performance+ Marketplace, and Mobile User Acquisition. Platform161 operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
- Headquarter Amsterdam, Netherlands
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Verve Group, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
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Latest Funding Round
Not available
- Investors
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Employee Count
Not available
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Acquired by
MGI
(Jul 13, 2020)
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Products & Services of Platform161
Platform161 offers a comprehensive portfolio of products and services, including Demand Side Platform, Brand+ Marketplace, Performance+ Marketplace, and Mobile User Acquisition.
Tool for activating and optimizing ad campaigns across channels.
Platform to access premium ad inventory with targeting tools.
System for acquiring users via diverse inventory and ID-less campaigns.
Solution for app growth through ID-less targeting strategies.
Funding Insights of Platform161
Detailed funding history for Platform161
Round names, dates, amounts, investors, and valuation history require an active premium plan.
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Investors in Platform161
Platform161 has secured backing from 1 investor. Prominent investors backing the company include Verve Group.
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Verve Group is recognized as a leading advertising technology platform.
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Investor details for Platform161
Investor domains, locations, round participation, and complete history require an active premium plan.
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Investments & Acquisitions by Platform161
Investment portfolio details for Platform161
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Financial Statements - Platform161
Detailed financials for Platform161
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Platform161 Comparisons
Peer comparison for Platform161
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Competitors of Platform161
Platform161 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
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DSP software is provided for ad campaign execution across channels.
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Programmatic advertising technology platform is provided for online trading.
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Custom bidding technology is provided for ad auction buyers.
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AI-driven data intelligence is provided for marketing solutions.
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Performance marketing solutions are provided for publishers and advertisers.
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Omnichannel demand side platform is provided for campaign optimization.
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Detailed competitors of Platform161
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Latest news on Platform161
Complete news archive for Platform161
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Frequently Asked Questions about Platform161
Platform161 was founded in 2011.
Platform161 is headquartered in Amsterdam, Netherlands.
Platform161 was founded in 2011 in Amsterdam, Netherlands, and operates in the digital advertising sector. An integrated buying platform is provided to advertisers for managing campaigns, including ad serving, audience collection and targeting, inventory access, and CRM functionalities. Control over brand-safe environments and ROI optimization is enabled through its customizable solution. Clients such as FBTO Achmea, Interpolis, De Friesland Zorgverzekeraar, and Silver Cross utilize the platform.
Platform161's top competitors include The Trade Desk, Beeswax and Viant.
Platform161 offers Demand Side Platform, Brand+ Marketplace, Performance+ Marketplace, and Mobile User Acquisition.
Platform161 has 1 investor. Key investors include Verve Group.