AdTriba

Hamburg, Germany Founded: 2015 • Age: 11 yrs Acquired By Funnel
Marketing attribution analytics solutions are provided for businesses.
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About AdTriba

AdTriba is a company based in Hamburg (Germany) founded in 2015 was acquired by Funnel in June 2024.. AdTriba has raised $672.98 thousand across 3 funding rounds from investors including Funnel, Next Media Accelerator and High-Tech Gründerfonds. AdTriba offers products and services including Data Hub, Advanced Measurement, Marketing Reporting, and Connectors. AdTriba operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.

  • Headquarter Hamburg, Germany
  • Sectors
    Technology
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Adtriba Gmbh
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Technology → Cloud, Data & Analytics Infrastructure
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $672.98 K (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
    Funnel

    & 6 more

  • Employee Count
    Employee Count
  • Acquired by
    Funnel

    (Jun 26, 2024)

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Products & Services of AdTriba

AdTriba offers a comprehensive portfolio of products and services, including Data Hub, Advanced Measurement, Marketing Reporting, and Connectors. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for connecting and modeling marketing data sources.

Tools for marketing mix modeling and attribution testing.

Software for creating impactful marketing reports and insights.

Service to link various data sources for integration.

People of AdTriba
Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Janna Moldvay
Project Manager Design Marketing Communications
People
Lydia Groß
Manager HR & Finance
People
Philipp Kähler
Data and Machine Learning Engineer

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Funding Insights of AdTriba

AdTriba has successfully raised a total of $672.98K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round
  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2021 Amount Series A - AdTriba Valuation Aschendorff NEXT , Seedandspeed
May, 2016 Amount Seed - AdTriba Valuation HTGF
Feb, 2016 Amount Seed - AdTriba Valuation Next Media Accelerator
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in AdTriba

AdTriba has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Funnel, Next Media Accelerator and High-Tech Gründerfonds. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Early-stage investments are made in high-tech startups by HTGF.
Founded Year Domain Location
Digital corporate investments are managed by Aschendorff NEXT.
Founded Year Domain Location
Venture capital is provided to B2B software startups at seed stage.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by AdTriba

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - AdTriba

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Adtriba Comparisons

Employees
+
Add Comparison
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Competitors of AdTriba

AdTriba operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud based mobile marketing analytics and attribution platform
domain founded_year HQ Location
Cloud based marketing optimization platform for deep linking
domain founded_year HQ Location
Marketing data is unified and ROI is analyzed across channels.
domain founded_year HQ Location
Marketing measurement solutions are delivered to link brands with consumers.
domain founded_year HQ Location
Mobile attribution and analytics are delivered for app marketers.
domain founded_year HQ Location
Mobile attribution and audience targeting solutions are offered by 4INFO.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Adtriba

Frequently Asked Questions about AdTriba

When was AdTriba founded?

AdTriba was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is AdTriba located?

AdTriba is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.

Is AdTriba a funded company?

AdTriba is a funded company, having raised a total of $672.98K across 3 funding rounds to date.

What does AdTriba do?

AdTriba was founded in 2015 in Hamburg, Germany, within the marketing analytics sector. Cross-channel user data is collected through AI-enabled tools, and data-driven attribution modeling is applied to assess advertising campaign performance. Customer journey analytics are offered to evaluate the impact of TV and offline advertisements. Operations focus on enabling businesses to measure multi-channel marketing effectiveness across digital and traditional media.

Who are the top competitors of AdTriba?

AdTriba's top competitors include AppsFlyer, Branch and Singular.

What products or services does AdTriba offer?

AdTriba offers Data Hub, Advanced Measurement, Marketing Reporting, and Connectors.

Who are AdTriba's investors?

AdTriba has 7 investors. Key investors include Funnel, Next Media Accelerator, High-Tech Gründerfonds, Aschendorff NEXT, and seed + speed.

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