About AdTriba
AdTriba is a company based in Hamburg (Germany) founded in 2015 was acquired by Funnel in June 2024.. AdTriba has raised $672.98 thousand across 3 funding rounds from investors including Funnel, Next Media Accelerator and High-Tech Gründerfonds. AdTriba offers products and services including Data Hub, Advanced Measurement, Marketing Reporting, and Connectors. AdTriba operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter Hamburg, Germany
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Sectors
TechnologyMedia & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Adtriba Gmbh
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Products & Services of AdTriba
AdTriba offers a comprehensive portfolio of products and services, including Data Hub, Advanced Measurement, Marketing Reporting, and Connectors. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for connecting and modeling marketing data sources.
Tools for marketing mix modeling and attribution testing.
Software for creating impactful marketing reports and insights.
Service to link various data sources for integration.
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Funding Insights of AdTriba
AdTriba has successfully raised a total of $672.98K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
- First Round First Round
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2021 | Amount | Series A - AdTriba | Valuation | Aschendorff NEXT , Seedandspeed | |
| May, 2016 | Amount | Seed - AdTriba | Valuation | HTGF |
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| Feb, 2016 | Amount | Seed - AdTriba | Valuation | Next Media Accelerator |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AdTriba
AdTriba has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Funnel, Next Media Accelerator and High-Tech Gründerfonds. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage investments are made in high-tech startups by HTGF.
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Digital corporate investments are managed by Aschendorff NEXT.
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Venture capital is provided to B2B software startups at seed stage.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by AdTriba
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - AdTriba
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adtriba Comparisons
Competitors of AdTriba
AdTriba operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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Cloud based mobile marketing analytics and attribution platform
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Cloud based marketing optimization platform for deep linking
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Marketing data is unified and ROI is analyzed across channels.
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
Mobile attribution and analytics are delivered for app marketers.
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Mobile attribution and audience targeting solutions are offered by 4INFO.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adtriba
Frequently Asked Questions about AdTriba
When was AdTriba founded?
AdTriba was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is AdTriba located?
AdTriba is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.
Is AdTriba a funded company?
AdTriba is a funded company, having raised a total of $672.98K across 3 funding rounds to date.
What does AdTriba do?
AdTriba was founded in 2015 in Hamburg, Germany, within the marketing analytics sector. Cross-channel user data is collected through AI-enabled tools, and data-driven attribution modeling is applied to assess advertising campaign performance. Customer journey analytics are offered to evaluate the impact of TV and offline advertisements. Operations focus on enabling businesses to measure multi-channel marketing effectiveness across digital and traditional media.
Who are the top competitors of AdTriba?
What products or services does AdTriba offer?
AdTriba offers Data Hub, Advanced Measurement, Marketing Reporting, and Connectors.
Who are AdTriba's investors?
AdTriba has 7 investors. Key investors include Funnel, Next Media Accelerator, High-Tech Gründerfonds, Aschendorff NEXT, and seed + speed.
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