About Furlenco
Furlenco is a Consumer company based in Bengaluru (India) founded in 2012. Furniture and appliances are rented and purchased via online subscriptions. Furlenco has raised $145.97 million across 25 funding rounds from investors including Axis Bank, Angel List and Northern Arc Capital. The company has 269 employees. Furlenco was last valued at $120.1 million in July 2023. Its website furlenco.com draws about 1.1 million monthly visits. Its Indian entity House Of Kieraya Limited reported revenue of ₹375 Cr. Furlenco offers products and services including Furniture Buying Service and Furniture Rental Service. Its focus areas include Retail, Home Improvements, Rental and Furniture. Its competitors include Fabrento, Rentlite and Just On Rent; 1 of its 3 listed competitors has raised funding.
Company details
Furlenco was founded in 2012 in Bengaluru, India, as an online platform in the furniture and home appliances sector. Rental and purchase options are provided on a subscription basis, with a catalog that includes beds, sofas, recliners, fridges, televisions, wardrobes, and other items. Customized packages of furniture and appliances are offered, alongside in-house designed products. The service is accessible through apps on Android and iOS platforms.
- Headquarters Bengaluru, India
- Employees 269
- Stage Minicorn
- SectorsConsumer
- Website category Home and Garden · Furniture
- Email••••••••
- Phone•••• ••••
- Website furlenco.com
- Social LinkedIn X Facebook Instagram
- Legal Name House Of Kieraya Limited
- Date of Incorporation 18 Apr, 2012
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹375 Cr
FY 2026 · +56% YoY
- Net Profit₹59.52 Cr
FY 2026 · 16% margin
- EBITDA₹135 Cr
FY 2026 · 36% margin
- Total Equity Funding$145.97M (USD)
in 25 rounds
- Latest Funding Round$15M (USD), Series D
Dec 2025
- InvestorsAxis Bank
& 95 more
- Employee Count269
Associated legal entities of Furlenco
Furlenco is associated with 3 registered companies on The Company Check; the primary company is House Of Kieraya Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| House Of Kieraya Limited CIN U31000KA2012PLC063617 | Active | 18 Apr 2012 | Bangalore, Karnataka | ₹375 Cr | 269 | 8 | View details |
| House Of Kieraya Limited CIN U71210KA2012PLC063617 | 18 Apr 2012 | Bangalore, Karnataka, India | View details | ||||
| Falcon Assetz Llp CIN AAO-4301 | Under Process Of Striking Off | 05 Mar 2019 | Bangalore, Karnataka | 2 | View details |
Products & Services of Furlenco
Furlenco offers a comprehensive portfolio of products and services, including Furniture Buying Service and Furniture Rental Service.
Service for purchasing furniture online with home delivery options.
Platform for renting furniture conveniently through online access.
Apps and channels of Furlenco
Furlenco publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Furlenco
Furlenco has successfully raised a total of $145.97M across 25 strategic funding rounds. The most recent funding activity was a Series D round of $15 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $145.97M
- Total Rounds 25
- Last Round Series D — $15M
- First Round $351,053
(Sep 2013)
- Investors Count 96
Latest 10 of 25 funding rounds of Furlenco with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $15M | Series D | – | Sheela Group | |
| Mar 2025 | $7M | Debt – Conventional | – | – | |
| Dec 2024 | $484,743 | Series D | – | Eagle Holdings | |
| Jul 2023 | $36.53M | Series D | $120.1M | Sheela Group | |
| Jul 2022 | $4.49M | Series D | $96.85M | Ceutics | – |
| Feb 2022 | $10.07M | Debt – Conventional | – | – | |
| Sep 2021 | $12.86M | Series D | – | Eagles Holding, Eagle Holdings | |
| Jul 2021 | $20M | Series D | $••••• | Zinnia Funds | |
| Jul 2021 | $120M | Debt – Conventional | – | – | |
| Jan 2021 | $3.27M | Series C | – | Crescent Enterprises | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2023 | $120.1M | •••••••• |
| Jul 2022 | $96.85M | •••••••• |
| Jul 2021 | $••••• | •••••••• |
| Jan 2021 | $••••• | •••••••• |
| Feb 2020 | $••••• | •••••••• |
| Sep 2018 | $••••• | •••••••• |
| Apr 2018 | $••••• | •••••••• |
| Dec 2015 | $••••• | •••••••• |
Full valuation and stage history of Furlenco
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Verified entity values are shown only after access is granted.
Last known valuation $120.1M (Jul 2023). 96 investors in total: 44 institutional and 52 angel.
Investors in Furlenco
Furlenco has secured backing from 96 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Axis Bank, Angel List and Northern Arc Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are financed through private debt by Eudora Ventures. | Mumbai, India | |||
Private debt fund investing in SaaS startups | Bengaluru, India | |||
Venture capital investments are directed toward India's consumption market businesses. | lightbox.vc | Mumbai, India | ||
Private equity fund focused on multiple sectors | ||||
Growth capital is provided to companies by Samedh Trinity Partners. | Mumbai, India | |||
Venture capital firm focused on multiple sectors | Singapore, Singapore | |||
Stage-agnostic tech-focused VC firm investing in geographies such as Israel and China | ceiif.com | |||
Venture capital firm focused on life sciences, physical sciences, and technology companies | kairosventures.com | Beverly Hills, United States | ||
Venture debt funding and structured finance for innovative startups in India. | 2018 | alteriacapital.com | Mumbai, India | |
Venture capital firm focused on early-stage investments | Bengaluru, India |
Investor details for Furlenco
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Board of directors of House Of Kieraya Limited (Furlenco)
House Of Kieraya Limited is the primary company behind Furlenco. The boards of the 2 registered companies of Furlenco currently have 7 directors; the longest-serving is Ajith Mohan Karimpana, appointed in 2019. 28 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ajith Mohan Karimpana DIN 05241507 | Designated Partner | 17 May 2019 | 7 yrs 5 mo | Falcon Assetz Llp, House Of Kieraya Limited |
| Ankur Maheshwari DIN 09645617 | Designated Partner | 06 Oct 2022 | 4 yrs 1 mo | Falcon Assetz Llp |
| Ravindra Dhariwal DIN 00003922 | Director | 29 Aug 2023 | 3 yrs 2 mo | House Of Kieraya Limited |
| Rahul Gautam DIN 00192999 | Director | 29 Aug 2023 | 3 yrs 2 mo | House Of Kieraya Limited |
| Tushaar Gautam DIN 01646487 | Director | 29 Aug 2023 | 3 yrs 2 mo | House Of Kieraya Limited |
| Meena Jagtiani DIN 08396893 | Director | 21 Mar 2025 | 1 yr 7 mo | House Of Kieraya Limited |
| Sandeep Murthy DIN 00591165 | Director | 01 Apr 2025 | 1 yr 7 mo | House Of Kieraya Limited |
People of Furlenco
21 people are tracked at Furlenco (7 in leadership, 14 in team); the tracked headcount is 269.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
Yet to be hired | CTO | Leadership |
Nitesh Mohandas | Chief Business Officer | Leadership |
Vineet Reynolds | Senior Director Of Engineering | Leadership |
Ajay Agarwal | Chief Operations Officer | Leadership |
Sthuthi Murugan | Vice President - Huma Resources | Leadership |
Satya Manish | Strategy & Business Ops (reporting To COO & Svp) | Leadership |
Sath Prakash Rout | Assistant Manager -control Tower | Team |
Gaurav Kumar | Staff Engineer | Team |
Syed Talib | Senior Design Engineer | Team |
Kumar Gaurav | Customer Relationship Management Specialist | Team |
Mohit S | Marketing Manager | Team |
Samar Nirmal | City Manager (collections) | Team |
Bharti Singh | Senior Collections Specialist | Team |
Thanvir Hussain | Lead - IT | Team |
Mufeed Alam | Manager – Control Tower | Team |
Iti Gupta | Software Engineer | Team |
Ramya Ranganathan | Senior Technical Program Manager | Team |
Avinash Darshi | Customer Experience Manager | Team |
Yash Saraswat | Senior Software Engineer | Team |
1 more people are available in the full profile.
Complete people profiles for Furlenco
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Financials of Furlenco
Figures of House Of Kieraya Limited, the primary company behind Furlenco, for FY 2026. Revenue was ₹375 Cr (+56% year on year). Net profit was ₹59.52 Cr (16% margin). EBITDA was ₹135 Cr (36% margin). Revenue has grown at a compounded annual rate of +34% over three years and +34% over five years.
- ₹375 CrRevenue · FY 2026 · +56% YoY
- ₹59.52 CrNet profit · 16% margin
- ₹135 CrEBITDA · 36% margin
- ₹50.16 CrPaid-up capital
- 269Employees (provident fund records)
- +34%Revenue CAGR, 3 years
- +34%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of House Of Kieraya Limited are on its company page.
Detailed financial statements for Furlenco
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Furlenco
4 dated milestones of Furlenco across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Furlenco is founded.
- Funding First funding round of $351K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series D, of $15.0M.
Competitors of Furlenco
Furlenco has 3 listed competitors in our database, 1 of them funded. They include Fabrento, Rentlite and Just On Rent.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fabrento.com | 2016 | Delhi, India | $420,203 | 9 | Furniture and appliances are rented online via Fabrento's platform. | |
| rentlite.in | 2019 | Bengaluru, India | 4 | Provides rental services for office chairs, tables, and furniture setups. | ||
| justonrent.com | 2015 | Pune, India | Just On Rent is an online marketplace for renting furniture, offering convenient access to a wide selection of items. |
Detailed competitors of Furlenco
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Furlenco
The website of Furlenco (furlenco.com) receives about 1.1M visits a month and ranks #57,123 among all websites worldwide, #694 in Furniture.
- Monthly visits1.1M
▲ 32.1% vs previous month
- Unique visitors465.3K
per month
- Global rank#57,123
among all websites
- Category rank#694
Home and Garden · Furniture
- Bounce rate23%
- Pages per visit3.9
- Average visit2 min 12 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Furlenco. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cityfurnish.com | 100% | 408.7K | #114,650 | View details | |
| rentickle.com | 97% | 114.4K | #249,336 | View details | |
| pepperfry.com | 81% | 3M | #17,906 | View details | |
| wakefit.co | 76% | 5.8M | #9,435 | View details | |
| ikea.com | 72% | 258.5M | #116 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Furlenco
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- 40 similar websites
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Top companies in Home & Living Products
3 companies that operate in the same segment as Furlenco (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 35.34 B | 43,024 |
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Frequently Asked Questions about Furlenco
Furlenco was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Furlenco is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Furlenco is a funded company, having raised a total of $145.97M across 25 funding rounds to date. The company's 1st funding round was a Series C of $3.27M, raised on Sep 2013.
Furlenco has 269 employees.
The primary company behind Furlenco, House Of Kieraya Limited, reported revenue of ₹375 Cr for FY 2026, up 56% year on year.
Furlenco was founded in 2012 in Bengaluru, India, as an online platform in the furniture and home appliances sector. Rental and purchase options are provided on a subscription basis, with a catalog that includes beds, sofas, recliners, fridges, televisions, wardrobes, and other items. Customized packages of furniture and appliances are offered, alongside in-house designed products. The service is accessible through apps on Android and iOS platforms.
Furlenco's top competitors include Fabrento, Just On Rent and Rentlite.
Furlenco offers Furniture Buying Service and Furniture Rental Service.
Furlenco has 96 investors. Key investors include Axis Bank, Angel List, Northern Arc Capital, HDFC Bank, and Kotak Mahindra Bank.
The valuation of Furlenco is $120.1M as of Jul 2023.
Furlenco is associated with 2 legal entities: House Of Kieraya Limited, Falcon Assetz Llp.
The legal entities of Furlenco currently have 9 directors, including Ajith Mohan Karimpana, Ankur Maheshwari, Sandeep Murthy and others.