About Garden Fragrance Company
Garden Fragrance Company is a company based in Uttoxeter (United Kingdom) founded in 2014 was acquired by Scotts and Co in April 2021.. The company has 152 employees as of December 31, 2020. Garden Fragrance Company operates in a competitive market with competitors including Cult Beauty, feelunique.com, Fragrance Direct, Beauty Bay and Lookfantastic, among others.
- Headquarter Uttoxeter, United Kingdom
- Employees 152 as on 31 Dec, 2020
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Scotts Limited
- Date of Incorporation 12 Oct, 1990
- Jurisdiction LONDON
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Annual Revenue
$63.21 M (USD)34as on Dec 31, 2020
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Net Profit
$4.67 M (USD)1139as on Dec 31, 2020
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
152
as on Dec 31, 2020
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Acquired by
Scotts and Co
(Apr 23, 2021)
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Funding Insights of Garden Fragrance Company
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Garden Fragrance Company
Garden Fragrance Company has secured backing from 1 investor. Prominent investors backing the company include Scotts and Co. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Retailer of gadgets and electronics
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Garden Fragrance Company
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Garden Fragrance Company
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Garden Fragrance Company Comparisons
Competitors of Garden Fragrance Company
Garden Fragrance Company operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cult Beauty, feelunique.com, Fragrance Direct, Beauty Bay and Lookfantastic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category beauty products are retailed online by the company.
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| domain | founded_year | HQ Location |
Europe’s online beauty retailer
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| domain | founded_year | HQ Location |
Fragrances, cosmetics, skincare, and haircare products are retailed online.
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| domain | founded_year | HQ Location |
Serves as an online retailer specializing in beauty products.
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| domain | founded_year | HQ Location |
Multi-category beauty products are offered online by Lookfantastic.
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| domain | founded_year | HQ Location |
Operates as a retailer specializing in cosmetics products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Garden Fragrance Company
Frequently Asked Questions about Garden Fragrance Company
When was Garden Fragrance Company founded?
Garden Fragrance Company was founded in 2014.
Where is Garden Fragrance Company located?
Garden Fragrance Company is headquartered in Uttoxeter, United Kingdom. It is registered at Uttoxeter, Staffordshire, United Kingdom.
How many employees does Garden Fragrance Company have?
As of Dec 31, 2020, the latest employee count at Garden Fragrance Company is 152.
What is the annual revenue of Garden Fragrance Company?
Annual revenue of Garden Fragrance Company is $63.21M as on Dec 31, 2020.
What does Garden Fragrance Company do?
Founded in 2014 and based in Uttoxeter, United Kingdom, the company operates as an online retail platform in the beauty sector. A diverse catalog is maintained, encompassing bath and shower gels, body butters, mists, sprays, hand sanitizers, lip balms, massage gels, shampoos, conditioners, shaving and beard products, moisturizers, and items from multiple brands. Retail services are provided exclusively through the digital domain thegardenfragrancecompany.co.uk.
Who are the top competitors of Garden Fragrance Company?
Garden Fragrance Company's top competitors include Cult Beauty, Fragrance Direct and Lookfantastic.
Who are Garden Fragrance Company's investors?
Garden Fragrance Company has 1 investor. Key investors include Scotts and Co.