About Gardman
Gardman is a Consumer company based in Peterborough (United Kingdom) founded in 1991, and was acquired by Garden Health in October 2018. Manufacturer of home decor products. Its chief executive, as recorded, is Peter Utting. Its focus areas include Consumer Goods, Home Furnishing Products, Home Decor and Multi-Category. Its legal entity is GARDEN HEALTH LIMITED. Its competitors include MADE.COM, Swoon and Buster and Punch; 3 of its 3 listed competitors have raised funding.
Company details
Gardman was founded in 1991 and is headquartered in Peterborough, United Kingdom. Home decor items such as candles, outdoor lighting, plants, clocks, and doormats are produced by the company. Brands including Cole Bright, Moulton Mill, Blacksmith Hanging Baskets, and Ernest Charles are offered. Products are distributed through retail stores in the home goods sector.
- Headquarters Peterborough, United Kingdom
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website gardman.co.uk
- Social LinkedIn X
- Acquired by Garden Health (Oct 2018)
- Legal Name Garden Health Limited
- Date of Incorporation 03 Jun, 2008
- Jurisdiction LEICESTER
- InvestorsWestland Horticulture
& 2 more
- Acquired by
Investors in Gardman
Gardman has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Westland Horticulture, Rutland Partners and Equistone Partners Europe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Rutland Partners is engaged in private equity investments in the UK mid-market. | rutlandpartners.com | London, United Kingdom | ||
A mid-market private equity firm based in Europe is operated. | equistonepe.com | London, United Kingdom | ||
Gardening products and advice are provided by Westland Horticulture. | gardenhealth.com | Dungannon, Northern Ireland |
Investor details for Gardman
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Gardman
1 people are tracked at Gardman (1 in leadership).
| Name | Role | Group |
|---|---|---|
Peter Utting | CEO | Leadership |
Complete people profiles for Gardman
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Gardman
4 dated milestones of Gardman across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Gardman is founded.
- Exit Acquired by Equistone Partners Europe.
- Exit Acquired by Rutland Partners.
- Exit Acquired by Garden Health.
Competitors of Gardman
Gardman has 3 listed competitors in our database, 3 of them funded. They include MADE.COM, Swoon and Buster and Punch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| made.com | 2010 | London, United Kingdom | $135.9M | 673 | Multi-category home improvement products are sold through an internet-first brand. | |
| swooneditions.com | 2012 | London, United Kingdom | $44.22M | 64 | Multi-category home furniture is sold online by Swoon. | |
| busterandpunch.com | 2013 | London, United Kingdom | $16.31M | 19 | Online private label brand of home decor products |
Detailed competitors of Gardman
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Gardman
Websites that share an audience with Gardman (gardman.co.uk).
Websites whose visitors overlap most with Gardman. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mr-fothergills.co.uk | 100% | 140.6K | #281,651 | View details | |
lbsgardenwarehouse.co.uk | lbsgardenwarehouse.co.uk | 98% | – | ||
gardendirect.co.uk | gardendirect.co.uk | 98% | – | ||
ukgardensupplies.co.uk | ukgardensupplies.co.uk | 98% | #1,411,544 | – | |
ho-cheng.com.tw | ho-cheng.com.tw | 98% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Gardman
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Gardman
Gardman was founded in 1991.
Gardman is headquartered in Peterborough, United Kingdom.
Peter Utting is the CEO of Gardman, as recorded in our data.
Gardman was founded in 1991 and is headquartered in Peterborough, United Kingdom. Home decor items such as candles, outdoor lighting, plants, clocks, and doormats are produced by the company. Brands including Cole Bright, Moulton Mill, Blacksmith Hanging Baskets, and Ernest Charles are offered. Products are distributed through retail stores in the home goods sector.
Gardman's top competitors include MADE.COM, Swoon and Buster and Punch.
Gardman has 3 investors. Key investors include Westland Horticulture, Rutland Partners, and Equistone Partners Europe.
Gardman operates through Garden Health Limited.
Yes. Gardman was acquired by Garden Health in October 2018.