About Genesis Direct
Genesis Direct is a company based in Tampa (United States) founded in 1995 was acquired by Amsive in March 2022.. Genesis Direct has completed 1 acquisition, including Carol Wright Gifts. Genesis Direct offers products and services including Audience Science, Digital Media, Direct Mail, Creative Services, and Data Intelligence. Genesis Direct operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Headquarter Tampa, United States
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Sectors
Business Services
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Amsive
(Mar 16, 2022)
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Products & Services of Genesis Direct
Genesis Direct offers a comprehensive portfolio of products and services, including Audience Science, Digital Media, Direct Mail, Creative Services, and Data Intelligence. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Data-driven approach for audience identification and engagement
Execution of paid search and programmatic campaigns
Personalized strategies for targeted customer responses
Dynamic storytelling to inspire audience action
Tools for marketing measurement and optimization
Funding Insights of Genesis Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Genesis Direct
Genesis Direct has secured backing from 1 investor. Prominent investors backing the company include Amsive. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Website development, digital marketing, SMM, and SEO services are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Genesis Direct
Genesis Direct has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Carol Wright Gifts. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Multi-category products are sold via an online retail platform.
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1972 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Genesis Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Genesis Direct Comparisons
Competitors of Genesis Direct
Genesis Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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| domain | founded_year | HQ Location |
Consumer packaged goods sales and digital marketing services are provided.
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| domain | founded_year | HQ Location |
Brand and marketing consulting solutions provider
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| domain | founded_year | HQ Location |
Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Digital marketing, advertising, and IT services are provided globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Genesis Direct
When was Genesis Direct founded?
Genesis Direct was founded in 1995.
Where is Genesis Direct located?
Genesis Direct is headquartered in Tampa, United States. It is registered at Tampa, Florida, United States.
What does Genesis Direct do?
Genesis Direct was established in 1995 and is headquartered in Tampa, United States. Operations focus on the marketing and advertising sector, where direct marketing strategies, advertising campaigns, and creative services are delivered to clients. Services encompass targeted outreach, promotional materials development, and innovative content creation, supporting various business needs across domestic markets. The company maintains a presence through its domain, genesisdirect.com, facilitating client engagements.
Who are the top competitors of Genesis Direct?
Genesis Direct's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Genesis Direct offer?
Genesis Direct offers Audience Science, Digital Media, Direct Mail, Creative Services, and Data Intelligence.
How many acquisitions has Genesis Direct made?
Genesis Direct has made 1 acquisition, including Carol Wright Gifts.
Who are Genesis Direct's investors?
Genesis Direct has 1 investor. Key investors include Amsive.