About Genius Digital
Genius Digital is a company based in Bath (United Kingdom) founded in 2012 was acquired by Verimatrix in June 2017. Genius Digital has completed 1 acquisition, including Mirifice. Genius Digital operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
- Headquarter Bath, United Kingdom
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Latest Funding Round
Not available
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Investors
GfK
& 1 more
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Employee Count
Not available
- Investments & Acquisitions
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Acquired by
Verimatrix
(Jun 23, 2017)
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Funding Insights of Genius Digital
Investors in Genius Digital
Genius Digital has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include GfK and Verimatrix.
| Investor | Description | Founded Year | Domain | Location |
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Web tracking technology is utilized for consumer retail purchase monitoring.
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Video security solutions are offered for Pay-TV content protection.
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Investor details for Genius Digital
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Investments & Acquisitions by Genius Digital
Genius Digital has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mirifice.
Investment portfolio details for Genius Digital
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Polymer films for packaging and agriculture are manufactured.
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Locked | Locked | 2004 | Locked |
Complete acquisition details for Genius Digital
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- Acquired stakes
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Financial Statements - Genius Digital
Detailed financials for Genius Digital
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- Profit trends
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Genius Digital Comparisons
Peer comparison for Genius Digital
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Competitors of Genius Digital
Genius Digital operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Campaign analytics for TV ads are delivered via ACR technology.
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TV advertising effectiveness is measured via computer vision sensors.
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EDO is recognized as a TV outcomes company focused on advertising analytics.
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TV advertising solutions are provided for businesses through data-driven methods.
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TV attribution analytics
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Business management solutions are provided for broadcasters and media industries.
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Detailed competitors of Genius Digital
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Latest news on Genius Digital
Complete news archive for Genius Digital
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Frequently Asked Questions about Genius Digital
Genius Digital was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Genius Digital is headquartered in Bath, United Kingdom. It is registered at Bath, Somerset, United Kingdom.
Genius Digital is a technology solutions provider for TV operators to collect, integrate, and manage the viewer data. Offers TV Ad analytics services for the operators, broadcasters, and content providers. Its products include data audit, viewer insights, content insights, home diagnostics, network monitoring, insight platform. It also provides targeting and segmentation, user experience optimization, and audience measurement solutions. Clients include BMW, Panasonic, Unilever etc.
Genius Digital has made 1 acquisition, including Mirifice.
Genius Digital has 2 investors. Key investors include GfK, and Verimatrix.