About Genius Digital
Genius Digital is a Media & Entertainment company based in Bath (United Kingdom) founded in 2012, and was acquired by Verimatrix in June 2017. Technology solutions provider for TV operators. Genius Digital has completed 1 acquisition, including Mirifice. The company was acqui-hired. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Enabler. Its competitors include TVSquared and TVbeat; 2 of its 2 listed competitors have raised funding.
Company details
Genius Digital is a technology solutions provider for TV operators to collect, integrate, and manage the viewer data. Offers TV Ad analytics services for the operators, broadcasters, and content providers. Its products include data audit, viewer insights, content insights, home diagnostics, network monitoring, insight platform. It also provides targeting and segmentation, user experience optimization, and audience measurement solutions. Clients include BMW, Panasonic, Unilever etc.
- Headquarters Bath, United Kingdom
- Stage Acquired
- SectorsMedia & Entertainment
- Website geniusdigital.tv
- Social LinkedIn
- Acquired by Verimatrix (Jun 2017)
- InvestorsGfK
& 1 more
- Investments & Acquisitions
- Acquired byVerimatrix
(Jun 2017)
Funding Insights of Genius Digital
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Genius Digital with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2013 | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Genius Digital
Genius Digital has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include GfK and Verimatrix.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Web tracking technology is utilized for consumer retail purchase monitoring. | 1934 | gfk.com | Nuremberg, Germany | |
Video security solutions are offered for Pay-TV content protection. | 2000 | verimatrix.com | San Diego, United States |
Investor details for Genius Digital
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Investments & Acquisitions by Genius Digital
Genius Digital has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mirifice.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Polymer films for packaging and agriculture are manufactured. | mirifice.com | Bath, United Kingdom | 2004 | Jun 2012 | •••• |
Complete acquisition details for Genius Digital
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Timeline of Genius Digital
4 dated milestones of Genius Digital across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Genius Digital is founded.
- Acquisition Acquires Mirifice.
- Funding First funding round.
- Exit Acquired by Verimatrix.
Competitors of Genius Digital
Genius Digital has 2 listed competitors in our database, 2 of them funded. They include TVSquared and TVbeat.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tvsquared.com | 2012 | Edinburgh, United Kingdom | $34.49M | 113 | TV attribution analytics | |
| tvbeat.com | 2013 | London, United Kingdom | $4.68M | 7 | TV Analytics SaaS Platform |
Detailed competitors of Genius Digital
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Frequently Asked Questions about Genius Digital
Genius Digital was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Genius Digital is headquartered in Bath, United Kingdom. It is registered at Bath, Somerset, United Kingdom.
Genius Digital is a technology solutions provider for TV operators to collect, integrate, and manage the viewer data. Offers TV Ad analytics services for the operators, broadcasters, and content providers. Its products include data audit, viewer insights, content insights, home diagnostics, network monitoring, insight platform. It also provides targeting and segmentation, user experience optimization, and audience measurement solutions. Clients include BMW, Panasonic, Unilever etc.
Genius Digital has made 1 acquisition, including Mirifice.
Genius Digital has 2 investors. Key investors include GfK, and Verimatrix.
Yes. Genius Digital was acquired by Verimatrix in June 2017.