About Go Try It On
Go Try It On is a company based in New York (United States) founded in 2010 was acquired by Rent the Runway in June 2013. Go Try It On has raised $3.75 million across 3 funding rounds from investors including Rent the Runway, Index Ventures and Alex Zubillaga. Go Try It On operates in a competitive market with competitors including Meitu, 21 Buttons, Polyvore, StyleShare and Female Daily, among others.
- Headquarter New York, United States
- SectorsRetailMedia & Entertainment
- Email••••••••
- Website gotryiton.com
- Social LinkedIn X Facebook
- Acquired by Rent the Runway (Jun 2013)
- Total Equity Funding$3.75M (USD)
in 3 rounds
- Latest Funding Round$3M (USD), Series A
Aug 2011
- InvestorsRent the Runway
& 2 more
- Acquired byRent the Runway
(Jun 2013)
Funding Insights of Go Try It On
Go Try It On has successfully raised a total of $3.75M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in August 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.75M
- Total Rounds 3
- Last Round Series A — $3M
- First Round $750,000
(Oct 2010)
- Investors Count 2
All 3 funding rounds of Go Try It On with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2011 | $3M | Series A | – | – | – |
| Nov 2010 | – | Seed | – | Index Ventures | |
| Oct 2010 | $750,000 | Seed | – | – | – |
3 investors in total: 2 institutional and 1 angel.
Investors in Go Try It On
Go Try It On has secured backing from 3 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Rent the Runway, Index Ventures and Alex Zubillaga.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Online rental platform offering multi-category fashion products and accessories | 2009 | renttherunway.com | New York, United States | |
AZ Alex Zubillaga | - | – | unknown_912ee776d6604a37a | - |
Investor details for Go Try It On
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Go Try It On
4 dated milestones of Go Try It On across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Go Try It On is founded.
- Funding First funding round of $750K.
- Funding Latest funding round, Series A, of $3.0M.
- Exit Acquired by Rent the Runway.
Competitors of Go Try It On
Go Try It On operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Meitu, 21 Buttons, Polyvore, StyleShare and Female Daily, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| meitu.com | 2008 | Xiamen, China | $525M | – | Photo editing and sharing apps are developed by Meitu. | |
| 21buttons.com | 2016 | Barcelona, Spain | $30.17M | – | Online fashion & clothing social shopping platform | |
| polyvore.com | 2007 | Mountain View, United States | $22.1M | – | Multi-category fashion products are retailed online by Polyvore. | |
| styleshare.kr | 2011 | Seoul, South Korea | $23.98M | – | App based community platform for fashion | |
| femaledaily.com | 2007 | Jakarta, Indonesia | $1M | – | Beauty portal for women | |
| smzdm.com | 2010 | Beijing, China | $15.2M | – | Cost-effective products are discovered via content and user reviews. | |
| thenuwardrobe.com | 2018 | London, United Kingdom | $136,209 | 5 | Used clothes are shared through an online community platform. | |
| beautylish.com | 2010 | San Francisco, United States | $22.98M | 57 | Beauty enthusiasts are engaged via an online community platform. | |
| whering.co.uk | 2020 | London, United Kingdom | – | – | Virtual closet platform is provided for women via subscriptions. |
Detailed competitors of Go Try It On
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Go Try It On
Websites that share an audience with Go Try It On (gotryiton.com).
Websites whose visitors overlap most with Go Try It On. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theglamourai.com | theglamourai.com | 100% | – | – | – |
 thistimetomorrow-krystal.blogspot.com | thistimetomorrow-krystal.blogspot.com | 100% | – | – | – |
karlascloset.com | karlascloset.com | 100% | – | – | – |
| stylecaster.com | 100% | 2.1M | #32,191 | View details | |
eatsleepwear.com | eatsleepwear.com | 100% | – | #7,248,885 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Go Try It On
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Go Try It On
10 companies that operate in the same segment as Go Try It On (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Go Try It On
Go Try It On was founded in 2010.
Go Try It On is headquartered in New York, United States. It is registered at New York, New York, United States.
Go Try It On is a funded company, having raised a total of $3.75M across 3 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Oct 2010.
Go Try It On was founded in 2010 in New York, United States. A social platform is maintained in the fashion and beauty sector, where users are enabled to connect with one another. Photos are shared, and discussions on fashion and styling perspectives are facilitated. Operations are conducted via a mobile application, with the domain gotryiton.com utilized for access.
Go Try It On's top competitors include Meitu, 21 Buttons and StyleShare.
Go Try It On has 3 investors. Key investors include Rent the Runway, Index Ventures, and Alex Zubillaga.
Yes. Go Try It On was acquired by Rent the Runway in June 2013.