About StyleCaster
StyleCaster is a Media & Entertainment company based in New York (United States) founded in 2008, and was acquired by SheKnows in August 2014. Fashion-related content is provided through an online platform. StyleCaster has raised $7 million across 3 funding rounds from investors including SheKnows, Bo Peabody and Greycroft. StyleCaster has completed 2 acquisitions, including Makeover Solutions and StyleCaster. Its website stylecaster.com draws about 2.1 million monthly visits. Its focus areas include Internet First Media, Lifestyle, Thematic and Fashion and Beauty. Its legal entity is STYLECASTER MEDIA GROUP LLC. Its competitors include Joyus, Brightly and WhoWhatWear; 3 of its 3 listed competitors have raised funding.
Company details
StyleCaster was founded in 2008 in New York, United States, and operates as an online platform in the fashion media sector. Content focused on fashion is delivered to enable women to discover and share personal styles. Collaborations with brands are maintained to implement native advertising strategies, thereby facilitating improved customer engagement. The platforms domain is stylecaster.com.
- Total Equity Funding$7M (USD)
in 3 rounds
- Latest Funding Round$2M (USD), Series A
Oct 2012
- InvestorsSheKnows
& 9 more
- Investments & AcquisitionsMakeover Solutions
& 1 more
- Acquired bySheKnows
(Aug 2014)
Apps and channels of StyleCaster
its YouTube channel STYLECASTER has 12.7K subscribers and 30 videos.
Videos from StyleCaster
The most watched videos on StyleCaster's YouTube channel, STYLECASTER (12.7K subscribers). Click a video to play it here.
More on STYLECASTER.
Funding Insights of StyleCaster
StyleCaster has successfully raised a total of $7M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7M
- Total Rounds 3
- Last Round Series A — $2M
- First Round $4M
(Jul 2009)
- Investors Count 9
All 3 funding rounds of StyleCaster with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2012 | $2M | Series A | – | – | |
| Nov 2011 | $1M | Angel Round | – | Josh Linkner, Jamie Driver | |
| Jul 2009 | $4M | Angel Round | – | – | – |
10 investors in total: 4 institutional and 6 angel.
Investors in StyleCaster
StyleCaster has secured backing from 10 investors, including angel and venture fund investors. Prominent investors backing the company include SheKnows, Bo Peabody and Greycroft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Tech focused VC firm that does seed and early stage investments in the US | detroit.vc | Detroit, United States | ||
Value creation is accelerated for consumer retail technology companies. | legendary.vc | New York, United States | ||
BP Bo Peabody | American entrepreneur, angel investor, and co-founder of Tripod.com, active in India. | unknown_857cb021e0b74757a | ||
JL Josh Linkner | Tech entrepreneur, angel investor, and innovation expert based in Detroit. | unknown_e8533a02fbf0486ca | ||
JD Jamie Driver | Angel investor focusing on Indian startups, based in Mumbai. | unknown_d38771e6bcd64c969 | ||
MK Mike Keriakos | Co-founder of Everyday Health, active angel investor in Indian startups | unknown_f9984859c0ab4dfdb | ||
OV Owen Van Natta | unknown_7a01b4c9d72246cca | |||
DK David Ko | unknown_6382bbb3e8954bcfb | |||
Women's lifestyle articles on beauty, relationships, and parenting are published. | 2003 | sheknows.com | Scottsdale, United States |
Investor details for StyleCaster
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of StyleCaster
6 people are tracked at StyleCaster (1 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Jason Pham | Entertainment Director | Leadership |
Nicole Bloom | Writer | Team |
Daniel Lee Hue | Entertainment Writer | Team |
Elle Ju Hyun Hong | Digital Contributor | Team |
Lea Veloso | Entertainment Editor | Team |
Mika Robinson | Contributing Writer | Team |
Complete people profiles for StyleCaster
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by StyleCaster
StyleCaster has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Makeover Solutions and StyleCaster.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital content on fashion, beauty, and lifestyle is offered by StyleCaster. | dailymakeover.com | New York, United States | 2008 | Oct 2012 | •••• | |
Web-based virtual makeovers are provided for beauty-focused online communities. | makeoversolutions.com | New York, United States | 1999 | Oct 2012 | •••• |
Complete acquisition details for StyleCaster
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
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Timeline of StyleCaster
6 dated milestones of StyleCaster across 6 years, from founding to its latest funding, stage changes and deals.
- Founded StyleCaster is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series A, of $2.0M.
- Acquisition Acquires Makeover Solutions.
- Acquisition Acquires StyleCaster.
- Exit Acquired by SheKnows.
Competitors of StyleCaster
StyleCaster has 3 listed competitors in our database, 3 of them funded. They include Joyus, Brightly and WhoWhatWear.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joyus.com | 2011 | Los Angeles, United States | $43.4M | Fashion discovery through short videos | ||
| brightly.eco | 2018 | San Francisco, United States | $1.9M | 185 | Online platform offering diversified lifestyle news | |
| whowhatwear.com | 2006 | Los Angeles, United States | $9.7M | 244 | Premium, shoppable fashion and style content is delivered online. |
Detailed competitors of StyleCaster
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of StyleCaster
The website of StyleCaster (stylecaster.com) receives about 2.1M visits a month and ranks #32,191 among all websites worldwide, #1,543 in Fashion and Apparel.
- Monthly visits2.1M
▲ 4.7% vs previous month
- Unique visitors1.4M
per month
- Global rank#32,191
among all websites
- Category rank#1,543
Lifestyle · Fashion and Apparel
- Bounce rate61%
- Pages per visit2.1
- Average visit51 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with StyleCaster. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
instyle.com | instyle.com | 100% | #4,194 | – | |
| whowhatwear.com | 100% | 15.5M | #4,571 | View details | |
| elle.com | 96% | 31.1M | #2,437 | View details | |
harpersbazaar.com | harpersbazaar.com | 95% | #6,323 | – | |
fashionista.com | fashionista.com | 84% | #118,337 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for StyleCaster
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as StyleCaster (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Stylecaster
Complete news archive for StyleCaster
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about StyleCaster
StyleCaster was founded in 2008 and raised its 1st funding round 1 year after it was founded.
StyleCaster is headquartered in New York, United States. It is registered at New York, New York, United States.
StyleCaster is a funded company, having raised a total of $7M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $4M, raised on Jul 2009.
StyleCaster was founded in 2008 in New York, United States, and operates as an online platform in the fashion media sector. Content focused on fashion is delivered to enable women to discover and share personal styles. Collaborations with brands are maintained to implement native advertising strategies, thereby facilitating improved customer engagement. The platforms domain is stylecaster.com.
StyleCaster's top competitors include Brightly, WhoWhatWear and Joyus.
StyleCaster has made 2 acquisitions, including Makeover Solutions, and StyleCaster.
StyleCaster operates through Stylecaster Media Group Llc.
Yes. StyleCaster was acquired by SheKnows in August 2014.
The website of StyleCaster receives about 2.1 million visits a month and ranks #32,191 among all websites worldwide.