About WhoWhatWear
WhoWhatWear is a company based in Los Angeles (United States) founded in 2006 by Katherine Power was acquired by Future in May 2022.. WhoWhatWear has raised $9.7 million across 3 funding rounds from investors including Amazon, Future and Lerer Hippeau. The company has 244 employees as of December 31, 2018. WhoWhatWear has completed 1 acquisition, including Wantering. WhoWhatWear offers products and services including Fashion Trends Coverage, Shopping Guides, Beauty Advice, and Podcasts. WhoWhatWear operates in a competitive market with competitors including Ador, Yandex, Goop, Joyus and Thrillist, among others.
- Headquarter Los Angeles, United States
- Employees 244 as on 31 Dec, 2018
- Founders Katherine Power
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Sectors
RetailMedia & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Clique Brands, Inc
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Products & Services of WhoWhatWear
WhoWhatWear offers a comprehensive portfolio of products and services, including Fashion Trends Coverage, Shopping Guides, Beauty Advice, and Podcasts. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides updates on fashion trends and celebrity styles online
Offers product recommendations and shopping advice for consumers
Delivers tips on skincare, makeup, and beauty products
Features audio discussions on fashion and lifestyle topics
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Software Development Team
44 people
Finance and Accounting
27 people
Leadership Team
16 people
Senior Team
10 people
Legal and Compliance
6 people
Data Analysis and Operations Team
5 people
Head Team
4 people
Operations Team
3 people
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Funding Insights of WhoWhatWear
WhoWhatWear has successfully raised a total of $9.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in August 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $8.0M
- First Round First Round
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2015 | Amount | Series B - WhoWhatWear | Valuation | Amazon , BDMI | |
| Apr, 2014 | Amount | Series A - WhoWhatWear | Valuation | Advancit Capital , MESA Ventures | |
| Jun, 2012 | Amount | Seed - WhoWhatWear | Valuation | SV Angel , Miroma Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in WhoWhatWear
WhoWhatWear has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Amazon, Future and Lerer Hippeau. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech focused VC firm investing in early-stage startups in the US
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Founded Year | Domain | Location | |
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Venture capital investments are provided by BDMI to technology companies.
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Founded Year | Domain | Location | |
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Tech focused Early stage VC Firm investing in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by WhoWhatWear
WhoWhatWear has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Wantering. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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A fashion search engine
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - WhoWhatWear
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Whowhatwear Comparisons
Competitors of WhoWhatWear
WhoWhatWear operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ador, Yandex, Goop, Joyus and Thrillist, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Shoppable digital magazine
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| domain | founded_year | HQ Location |
Blog focusing on music, market, video, and other related topics
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| domain | founded_year | HQ Location |
Multi-category products are retailed online by Goop.
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| domain | founded_year | HQ Location |
Fashion discovery through short videos
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| domain | founded_year | HQ Location |
Digital content on food, travel, health, and lifestyle is published.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Whowhatwear
Frequently Asked Questions about WhoWhatWear
When was WhoWhatWear founded?
WhoWhatWear was founded in 2006 and raised its 1st funding round 6 years after it was founded.
Where is WhoWhatWear located?
WhoWhatWear is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of WhoWhatWear?
Katherine Power is the current CEO of WhoWhatWear. They have also founded this company.
Is WhoWhatWear a funded company?
WhoWhatWear is a funded company, having raised a total of $9.7M across 3 funding rounds to date.
How many employees does WhoWhatWear have?
As of Dec 31, 2018, the latest employee count at WhoWhatWear is 244.
What does WhoWhatWear do?
Who What Wear was founded in 2006 by Katherine Power and Hillary Kerr in Los Angeles, United States. An online platform is operated within the fashion and style sector, where premium and original content focused on shopping and trends is provided. Expert advice is shared with readers, alongside tips and insider information sourced globally, targeting fashion enthusiasts and their audiences.
Who are the top competitors of WhoWhatWear?
What products or services does WhoWhatWear offer?
WhoWhatWear offers Fashion Trends Coverage, Shopping Guides, Beauty Advice, and Podcasts.
How many acquisitions has WhoWhatWear made?
WhoWhatWear has made 1 acquisition, including Wantering.
Who are WhoWhatWear's investors?
WhoWhatWear has 11 investors. Key investors include Amazon, Future, Lerer Hippeau, Advancit Capital, and BDMI.
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