About WhoWhatWear
WhoWhatWear is a Retail company based in Los Angeles (United States) founded in 2006 by Katherine Power, and was acquired by Future in May 2022. Premium, shoppable fashion and style content is delivered online. It operates in the Retail and Media & Entertainment sectors. WhoWhatWear has raised $9.7 million across 3 funding rounds from investors including Amazon, Future and Lerer Hippeau. The company has 244 employees. WhoWhatWear has completed 1 acquisition, including Wantering. Its chief executive, as recorded, is Katherine Power. Its website whowhatwear.com draws about 15.5 million monthly visits. WhoWhatWear offers products and services including Fashion Trends Coverage, Shopping Guides, Beauty Advice, and Podcasts. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is CLIQUE BRANDS, INC. Its competitors include Goop, Joyus and Thrillist; 3 of its 3 listed competitors have raised funding.
Company details
Who What Wear was founded in 2006 by Katherine Power and Hillary Kerr in Los Angeles, United States. An online platform is operated within the fashion and style sector, where premium and original content focused on shopping and trends is provided. Expert advice is shared with readers, alongside tips and insider information sourced globally, targeting fashion enthusiasts and their audiences.
- Headquarters Los Angeles, United States
- Employees 244
- Founders Katherine Power
- Stage Acquired
- SectorsRetailMedia & Entertainment
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website whowhatwear.com
- Social LinkedIn X Facebook Instagram
- Acquired by Future (May 2022)
- Legal Name Clique Brands, Inc
Products & Services of WhoWhatWear
WhoWhatWear offers a comprehensive portfolio of products and services, including Fashion Trends Coverage, Shopping Guides, Beauty Advice, and Podcasts.
Provides updates on fashion trends and celebrity styles online
Offers product recommendations and shopping advice for consumers
Delivers tips on skincare, makeup, and beauty products
Features audio discussions on fashion and lifestyle topics
Funding Insights of WhoWhatWear
WhoWhatWear has successfully raised a total of $9.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in August 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.7M
- Total Rounds 3
- Last Round Series B — $8M
- Investors Count 10
All 3 funding rounds of WhoWhatWear with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2015 | $8M | Series B | – | Amazon, BDMI | |
| Apr 2014 | $1.7M | Series A | – | Advancit Capital, MESA Ventures | |
| Jun 2012 | Seed | – | SV Angel, Miroma Ventures | – |
11 investors in total: 11 institutional.
Investors in WhoWhatWear
WhoWhatWear has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Amazon, Future and Lerer Hippeau.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm investing in early-stage startups in the US | advancitcapital.com | New York, United States | ||
Venture capital investments are provided by BDMI to technology companies. | bdmifund.com | New York, United States | ||
Tech focused Early stage VC Firm investing in the US | doublempartners.com | Santa Monica, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
| mesa.vc | ||||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Investment and marketing support for growth-stage consumer brands is provided. | miromaventures.com | London, United Kingdom | ||
Multi-category products are offered through an online marketplace. | 1994 | amazon.com | Seattle, United States |
Investor details for WhoWhatWear
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of WhoWhatWear
133 people are tracked at WhoWhatWear (58 in leadership, 7 in board & advisors, 68 in team); the tracked headcount is 244.
| Name | Role | Group |
|---|---|---|
Katherine Power | Founder & CEO | Leadership |
Said Bassam | Vice President, Strategy & Operations | Leadership |
Luke Clark | Head Of Assurance And Partner Data Services | Leadership |
Tina Kilroy | Director Of Tax | Leadership |
Christopher Flanagan | Head Of Legal | Leadership |
Darrell Cox | Head Of Infrastructure | Leadership |
Sharjeel Suleman | Group CFO | Leadership |
Vadim Badaev | Chief Financial Officer | Leadership |
Kate Stratford | B2c Finance Director: Reporting & Controls | Leadership |
Robert Tompkins | Group Finance Director | Leadership |
Bradley Stacey | Director Of Enterprise AI | Leadership |
Nathan James | Director Of IT Service (globally) | Leadership |
Allison Markert | Vice President, Global Head Of Strategy & Operations, B2b | Leadership |
Kieron Nolan | Vice President Of IT & Operations | Leadership |
Daniel Bond | Director Of Engineering | Leadership |
Michael Wilcox | Head Of Data Engineering | Leadership |
Petr Kunc | Head Of Engineering | Leadership |
Xanthe Judge | Head Of Finance | Leadership |
Stuart Bradley | Head Of Finance Systems | Leadership |
Marion le Bot | Director Of Investor Relations & Fp&a | Leadership |
113 more people are available in the full profile.
Complete people profiles for WhoWhatWear
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by WhoWhatWear
WhoWhatWear has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Wantering.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A fashion search engine | wantering.com | Vancouver, Canada | 2011 | Nov 2015 | •••• |
Complete acquisition details for WhoWhatWear
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of WhoWhatWear
Competitors of WhoWhatWear
WhoWhatWear has 3 listed competitors in our database, 3 of them funded. They include Goop, Joyus and Thrillist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| joyus.com | 2011 | Los Angeles, United States | $43.4M | Fashion discovery through short videos | ||
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. |
Detailed competitors of WhoWhatWear
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of WhoWhatWear
The website of WhoWhatWear (whowhatwear.com) receives about 15.5M visits a month and ranks #4,571 among all websites worldwide, #184 in Fashion and Apparel.
- Monthly visits15.5M
▲ 3.4% vs previous month
- Unique visitors7M
per month
- Global rank#4,571
among all websites
- Category rank#184
Lifestyle · Fashion and Apparel
- Bounce rate60%
- Pages per visit2.3
- Average visit1 min 43 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with WhoWhatWear. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
harpersbazaar.com | harpersbazaar.com | 100% | #6,323 | – | |
instyle.com | instyle.com | 95% | #4,194 | – | |
| elle.com | 84% | 31.1M | #2,437 | View details | |
| wwd.com | 84% | 6M | #9,534 | View details | |
fashionista.com | fashionista.com | 74% | #118,337 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for WhoWhatWear
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as WhoWhatWear (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Whowhatwear
Complete news archive for WhoWhatWear
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- Brand-specific news history
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Frequently Asked Questions about WhoWhatWear
WhoWhatWear was founded in 2006 and raised its 1st funding round 6 years after it was founded.
WhoWhatWear is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Katherine Power is the CEO of WhoWhatWear, as recorded in our data. They have also founded this company.
WhoWhatWear is a funded company, having raised a total of $9.7M across 3 funding rounds to date.
WhoWhatWear has 244 employees.
Who What Wear was founded in 2006 by Katherine Power and Hillary Kerr in Los Angeles, United States. An online platform is operated within the fashion and style sector, where premium and original content focused on shopping and trends is provided. Expert advice is shared with readers, alongside tips and insider information sourced globally, targeting fashion enthusiasts and their audiences.
WhoWhatWear offers Fashion Trends Coverage, Shopping Guides, Beauty Advice, and Podcasts.
WhoWhatWear has made 1 acquisition, including Wantering.
WhoWhatWear has 11 investors. Key investors include Amazon, Future, Lerer Hippeau, Advancit Capital, and BDMI.
WhoWhatWear operates through Clique Brands, Inc.
Yes. WhoWhatWear was acquired by Future in May 2022.