About WhoWhatWear
WhoWhatWear is a company based in Los Angeles (United States) founded in 2006 by Katherine Power was acquired by Future in May 2022. WhoWhatWear has raised $9.7 million across 3 funding rounds from investors including Amazon, Future and Lerer Hippeau. The company has 244 employees as of December 31, 2018. WhoWhatWear has completed 1 acquisition, including Wantering. WhoWhatWear offers products and services including Fashion Trends Coverage, Shopping Guides, Beauty Advice, and Podcasts. WhoWhatWear operates in a competitive market with competitors including Ador, Yandex, Goop, Joyus and Thrillist, among others.
- Headquarter Los Angeles, United States
- Employees 244 as on 31 Dec, 2018
- Founders Katherine Power
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Sectors
RetailMedia & Entertainment
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Clique Brands, Inc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$9.7 M (USD)
in 3 rounds
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Latest Funding Round
$8 M (USD), Series B
Aug 13, 2015
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Investors
Amazon
& 10 more
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Employee Count
244
as on Dec 31, 2018
- Investments & Acquisitions
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Acquired by
Future
(May 10, 2022)
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Products & Services of WhoWhatWear
WhoWhatWear offers a comprehensive portfolio of products and services, including Fashion Trends Coverage, Shopping Guides, Beauty Advice, and Podcasts.
Provides updates on fashion trends and celebrity styles online
Offers product recommendations and shopping advice for consumers
Delivers tips on skincare, makeup, and beauty products
Features audio discussions on fashion and lifestyle topics
People of WhoWhatWear
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Software Development Team
44 people
Finance and Accounting
27 people
Leadership Team
16 people
Senior Team
10 people
Legal and Compliance
6 people
Data Analysis and Operations Team
5 people
Head Team
4 people
Operations Team
3 people
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Funding Insights of WhoWhatWear
WhoWhatWear has successfully raised a total of $9.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in August 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in WhoWhatWear
WhoWhatWear has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Amazon, Future and Lerer Hippeau.
| Investor | Description | Founded Year | Domain | Location |
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Tech focused VC firm investing in early-stage startups in the US
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Locked | Locked | Locked | |
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Venture capital investments are provided by BDMI to technology companies.
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Locked | Locked | Locked | |
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Tech focused Early stage VC Firm investing in the US
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Locked | Locked | Locked |
Investor details for WhoWhatWear
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by WhoWhatWear
WhoWhatWear has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Wantering.
Investment portfolio details for WhoWhatWear
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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A fashion search engine
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Locked | Locked | 2011 | Locked |
Complete acquisition details for WhoWhatWear
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Financial Statements - WhoWhatWear
Detailed financials for WhoWhatWear
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
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Whowhatwear Comparisons
Peer comparison for WhoWhatWear
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
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Competitors of WhoWhatWear
WhoWhatWear operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ador, Yandex, Goop, Joyus and Thrillist, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| Locked | Locked | Locked |
Shoppable digital magazine
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| Locked | Locked | Locked |
Blog focusing on music, market, video, and other related topics
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| Locked | Locked | Locked |
Multi-category products are retailed online by Goop.
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| Locked | Locked | Locked |
Fashion discovery through short videos
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| Locked | Locked | Locked |
Digital content on food, travel, health, and lifestyle is published.
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Detailed competitors of WhoWhatWear
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
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Verified entity values are shown only after access is granted.
Latest news on Whowhatwear
Complete news archive for WhoWhatWear
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- Older coverage
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Frequently Asked Questions about WhoWhatWear
WhoWhatWear was founded in 2006 and raised its 1st funding round 6 years after it was founded.
WhoWhatWear is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Katherine Power is the current CEO of WhoWhatWear. They have also founded this company.
WhoWhatWear is a funded company, having raised a total of $9.7M across 3 funding rounds to date.
As of Dec 31, 2018, the latest employee count at WhoWhatWear is 244.
Who What Wear was founded in 2006 by Katherine Power and Hillary Kerr in Los Angeles, United States. An online platform is operated within the fashion and style sector, where premium and original content focused on shopping and trends is provided. Expert advice is shared with readers, alongside tips and insider information sourced globally, targeting fashion enthusiasts and their audiences.
WhoWhatWear offers Fashion Trends Coverage, Shopping Guides, Beauty Advice, and Podcasts.
WhoWhatWear has made 1 acquisition, including Wantering.
WhoWhatWear has 11 investors. Key investors include Amazon, Future, Lerer Hippeau, Advancit Capital, and BDMI.