About Joyus
Joyus is a Media & Entertainment company based in Los Angeles (United States) founded in 2011, and was acquired by StackCommerce in September 2017. Fashion discovery through short videos. Joyus has raised $43.4 million across 3 funding rounds from investors including Accel, WarnerMedia and StackCommerce. Joyus has completed 2 acquisitions, including Foodzie and Kingmaker. Its website joyus.com draws about 14 thousand monthly visits. Joyus offers products and services including Deal Platform, Online Courses, and Software Deals. Its focus areas include Internet First Media, Lifestyle, Thematic and Fashion and Beauty. Its legal entity is Joyus, Inc. Its competitors include Goop, Thrillist and WhoWhatWear; 3 of its 3 listed competitors have raised funding.
Company details
Joyus was founded in 2011 in Los Angeles, United States, within the fashion and e-commerce sector. Short videos are utilized to showcase apparel, beauty, and lifestyle items selected by professional curators such as stylists and nutritionists. These products are offered for limited-time purchase through an online sales platform. Following acquisition, operations have shifted to retailing curated goods in categories including beauty, innerwear, and health.
- Headquarters Los Angeles, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website joyus.com
- Social LinkedIn X
- Acquired by StackCommerce (Sep 2017)
- Legal Name Joyus, Inc
- Total Equity Funding$43.4M (USD)
in 3 rounds
- Latest Funding Round$24M (USD), Series C
Jun 2015
- InvestorsAccel
& 6 more
- Investments & AcquisitionsFoodzie
& 1 more
- Acquired byStackCommerce
(Sep 2017)
Products & Services of Joyus
Joyus offers a comprehensive portfolio of products and services, including Deal Platform, Online Courses, and Software Deals.
Online service for purchasing discounted tech products and deals
Subscriptions providing lifetime access to learning and development courses
Platform for buying discounted software like Microsoft Office
Funding Insights of Joyus
Joyus has successfully raised a total of $43.4M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $24 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.4M
- Total Rounds 3
- Last Round Series C — $24M
- First Round $7.9M
(Aug 2011)
- Investors Count 6
All 3 funding rounds of Joyus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $24M | Series C | – | Marker, Steamboat Ventures | |
| May 2013 | $11.5M | Series B | – | – | |
| Aug 2011 | $7.9M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Joyus
Joyus has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Accel, WarnerMedia and StackCommerce.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Early-stage investing in IT and healthcare ventures. | interwest.com | |||
Marker LLC is engaged in intelligent investing in technology firms. | marker-llc.com | New York, United States | ||
Early-stage venture capital is invested in US and China. | steamboatvc.com | Glendale, United States | ||
Tech focused VC firm investing in early-stage startups in the US | harrisonmetal.com | San Francisco, United States | ||
A portfolio of media networks and sports channels is managed. | 1990 | warnermedia.com | New York, United States | |
Cloud-based commerce platform is provided for publishers and brands. | 2011 | stackcommerce.com | Los Angeles, United States |
Investor details for Joyus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Joyus
1 people are tracked at Joyus (1 in leadership).
| Name | Role | Group |
|---|---|---|
Tong Kanokporn | CEO | Leadership |
Complete people profiles for Joyus
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Joyus
Joyus has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Foodzie and Kingmaker.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Video shopping network | kingmakerinc.com | Los Angeles, United States | 2011 | Sep 2013 | •••• | |
Diet and nutrition content is delivered through an online platform. | foodzie.com | San Francisco, United States | 2008 | Jun 2012 | •••• |
Complete acquisition details for Joyus
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Joyus
6 dated milestones of Joyus across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Joyus is founded.
- Funding First funding round of $7.9M.
- Acquisition Acquires Foodzie.
- Acquisition Acquires Kingmaker.
- Funding Latest funding round, Series C, of $24.0M.
- Exit Acquired by StackCommerce.
Competitors of Joyus
Joyus has 3 listed competitors in our database, 3 of them funded. They include Goop, Thrillist and WhoWhatWear.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. | |
| whowhatwear.com | 2006 | Los Angeles, United States | $9.7M | 244 | Premium, shoppable fashion and style content is delivered online. |
Detailed competitors of Joyus
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Joyus
The website of Joyus (joyus.com) receives about 13.9K visits a month.
- Monthly visits13.9K
▲ 171.1% vs previous month
Websites whose visitors overlap most with Joyus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| editorialist.com | 100% | 6.7M | #8,447 | View details | |
| zady.com | 90% | View details | |||
rkcollections.com | rkcollections.com | 85% | – | ||
| thegrommet.com | 67% | 513.1K | #47,969 | View details | |
it.buyvip.com | it.buyvip.com | 49% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Joyus
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Joyus (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Joyus
Complete news archive for Joyus
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Joyus
Joyus was founded in 2011.
Joyus is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Joyus is a funded company, having raised a total of $43.4M across 3 funding rounds to date. The company's 1st funding round was a Series A of $7.9M, raised on Aug 2011.
Joyus was founded in 2011 in Los Angeles, United States, within the fashion and e-commerce sector. Short videos are utilized to showcase apparel, beauty, and lifestyle items selected by professional curators such as stylists and nutritionists. These products are offered for limited-time purchase through an online sales platform. Following acquisition, operations have shifted to retailing curated goods in categories including beauty, innerwear, and health.
Joyus's top competitors include Goop, WhoWhatWear and Thrillist.
Joyus offers Deal Platform, Online Courses, and Software Deals.
Joyus has 7 investors. Key investors include Accel, WarnerMedia, StackCommerce, InterWest, and Marker LLC.
Joyus operates through Joyus, Inc.
Yes. Joyus was acquired by StackCommerce in September 2017.