About Makeover Solutions
Makeover Solutions is a Technology company based in New York (United States) founded in 1999, and was acquired by StyleCaster in October 2012. Web-based virtual makeovers are provided for beauty-focused online communities. It operates in the Technology, Retail, and Healthcare sectors. Makeover Solutions has raised $12.22 million across 4 funding rounds from investors including StyleCaster, Borealis Ventures and Rho. Its focus areas include E-Commerce Enablers, Customer Experience Management, Virtual Trial and Beauty. Its legal entity is Makeover Solutions, Inc. Its competitors include Klaviyo, Yotpo and Demandware; 3 of its 3 listed competitors have raised funding.
Company details
Makeover Solutions was founded in 1999 as a marketing company focused on web-based virtual makeovers. Online communities targeted at women interested in beauty are built by the firm. Services such as Personal Makeover are offered to help companies establish digital connections with customers. The company operates from New York, United States, within the beauty and marketing sectors.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnologyRetail Healthcare
- Website makeoversolutions.com
- Social LinkedIn X
- Acquired by StyleCaster (Oct 2012)
- Legal Name Makeover Solutions, Inc.
- Total Equity Funding$12.22M (USD)
in 4 rounds
- Latest Funding Round$500K (USD), Series A
Oct 2011
- InvestorsStyleCaster
& 3 more
- Acquired byStyleCaster
(Oct 2012)
Funding Insights of Makeover Solutions
Makeover Solutions has successfully raised a total of $12.22M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $500 thousand completed in October 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.22M
- Total Rounds 4
- Last Round Series A — $500,000
- First Round $7M
(Nov 2007)
- Investors Count 3
All 4 funding rounds of Makeover Solutions with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2011 | $500,000 | Series A | – | – | – |
| Oct 2010 | $2M | Series A | – | – | – |
| Jun 2010 | $2.72M | Series A | – | – | – |
| Nov 2007 | $7M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Makeover Solutions
Makeover Solutions has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include StyleCaster, Borealis Ventures and Rho.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in seed & series A startups | borealis.vc | Hanover, United States | ||
Rho is engaged in investing in innovative companies since 1981. | 1981 | rhocanada.com | New York, United States | |
FinTech & Media focused seed and early stage VC firm investing in the US | villageventures.com | Williamstown, United States | ||
Fashion-related content is provided through an online platform. | 2008 | stylecaster.com | New York, United States |
Investor details for Makeover Solutions
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Makeover Solutions
4 dated milestones of Makeover Solutions across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Makeover Solutions is founded.
- Funding First funding round of $7.0M.
- Funding Latest funding round, Series A, of $500K.
- Exit Acquired by StyleCaster.
Competitors of Makeover Solutions
Makeover Solutions has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Yotpo and Demandware.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers | ||
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. |
Detailed competitors of Makeover Solutions
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Makeover Solutions
Websites that share an audience with Makeover Solutions (makeoversolutions.com).
Websites whose visitors overlap most with Makeover Solutions. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| waterpik.com | 100% | 375.4K | #120,348 | View details | |
beauty.ivillage.com | beauty.ivillage.com | 99% | – | ||
| dailymakeover.com | 99% | View details | |||
thehairstyler.com | thehairstyler.com | 99% | #138,104 | – | |
instyle.com | instyle.com | 99% | #4,194 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Makeover Solutions
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Augmented & Virtual Reality Solutions
3 companies that operate in the same segment as Makeover Solutions (Augmented & Virtual Reality Solutions) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Augmented reality mobile games are designed and developed. | 2011 | San Francisco, California, United States | USD 772.84 M | USD 166.77 K | 584 | |
Hardware-based iPad games for children are developed. | 2013 | Palo Alto, California, United States | USD 36 M | 112 | ||
Provider of wearable heads-up display for industrial workers | 2016 | Vancouver, Washington, United States | USD 145.48 M | USD 1.11 M | 19 |
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Frequently Asked Questions about Makeover Solutions
Makeover Solutions was founded in 1999 and raised its 1st funding round 8 years after it was founded.
Makeover Solutions is headquartered in New York, United States. It is registered at New York, New York, United States.
Makeover Solutions is a funded company, having raised a total of $12.22M across 4 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Nov 2007.
Makeover Solutions was founded in 1999 as a marketing company focused on web-based virtual makeovers. Online communities targeted at women interested in beauty are built by the firm. Services such as Personal Makeover are offered to help companies establish digital connections with customers. The company operates from New York, United States, within the beauty and marketing sectors.
Makeover Solutions's top competitors include Klaviyo, Yotpo and Demandware.
Makeover Solutions has 4 investors. Key investors include StyleCaster, Borealis Ventures, Rho, and Village Ventures.
Makeover Solutions operates through Makeover Solutions, Inc..
Yes. Makeover Solutions was acquired by StyleCaster in October 2012.