GOBankingRates

El Segundo, United States Founded: 2004 • Age: 22 yrs Acquired By Gen
Provides online tips for banking, savings, investments, and financial planning strategies.
Request Access

About GOBankingRates

GOBankingRates is a company based in El Segundo (United States) founded in 2004 was acquired by Gen in January 2025. It operates as a B2C, and D2C. GOBankingRates offers products and services including Financial Advice Platform, Calculators, and Reviews. GOBankingRates operates in a competitive market with competitors including Truist, Investec, First Republic Bank, UniCredit and Equity Bank, among others.

  • Headquarter El Segundo, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Gen

    (Jan 31, 2025)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of GOBankingRates

GOBankingRates offers a comprehensive portfolio of products and services, including Financial Advice Platform, Calculators, and Reviews. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Offers guides on banking and investments for better money management.

Provides calculators for retirement, mortgages, and taxes to aid planning.

Delivers bank and investment reviews for informed financial decisions.

People of GOBankingRates
Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Helen Evers
Director of Technical & Business Operations
People
Trincy Thomas
Head of Quality Assurance
People
Jeff Bartlett
President
People
Tanya Bustamante
COO

Unlock access to complete

Funding Insights of GOBankingRates

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in GOBankingRates

GOBankingRates has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Gen. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
IT security services are provided by Gen to various clients.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by GOBankingRates

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - GOBankingRates

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Gobankingrates Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of GOBankingRates

GOBankingRates operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Truist, Investec, First Republic Bank, UniCredit and Equity Bank, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Wealth advisory and banking services are offered to clients.
domain founded_year HQ Location
Global banking, investment, and wealth management services are offered worldwide.
domain founded_year HQ Location
Commercial bank
domain founded_year HQ Location
Commercial bank
domain founded_year HQ Location
Commercial banking services are provided to businesses and individuals.
domain founded_year HQ Location
Diversified financial services are offered through commercial banking operations.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Gobankingrates

Frequently Asked Questions about GOBankingRates

When was GOBankingRates founded?

GOBankingRates was founded in 2004.

Where is GOBankingRates located?

GOBankingRates is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.

What does GOBankingRates do?

GOBankingRates is a website that delivers neutral personal finance content, including reviews and advice on banking products, investments, taxes, and retirement planning. It operates through online articles and calculators to educate consumers on saving and earning money. Based in the United States, it partners with advertisers to feature financial services, helping everyday users make informed decisions without promotional bias. The platform covers topics like debt management and budgeting for a broad audience.

Who are the top competitors of GOBankingRates?

GOBankingRates's top competitors include Truist, Investec and Citi.

What products or services does GOBankingRates offer?

GOBankingRates offers Financial Advice Platform, Calculators, and Reviews.

Who are GOBankingRates's investors?

GOBankingRates has 1 investor. Key investors include Gen.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available