About Google Marketing Platform
Google Marketing Platform is a company based in United States founded in 2008 was acquired by Google in July 2012. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Google Marketing Platform has raised $4 million across 2 funding rounds from investors including Google, Summit Partners and Aydin Senkut. Google Marketing Platform offers products and services including Campaign Manager 360, Display & Video 360, Search Ads 360, Analytics 360, and Tag Manager 360. Google Marketing Platform operates in a competitive market with competitors including Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and SocialFlow, among others.
- Headquarter United States
- SectorsTechnology
- Website wildfireapp.com
- Social LinkedIn X YouTube
- Acquired by Google (Jul 2012)
- Legal Name Google Llc
Products & Services of Google Marketing Platform
Google Marketing Platform offers a comprehensive portfolio of products and services, including Campaign Manager 360, Display & Video 360, Search Ads 360, Analytics 360, and Tag Manager 360.
Complete view of digital media campaigns is provided.
Connected audiences are reached wherever they are located.
Real-time data for search campaigns is delivered unified.
Deeper customer understanding is enabled through advanced tools.
Tags are managed smarter in one centralized place.
Apps and channels of Google Marketing Platform
its YouTube channel Google Marketing Platform has 40.9K subscribers and 30 videos.
Videos from Google Marketing Platform
The most watched videos on Google Marketing Platform's YouTube channel, Google Marketing Platform (40.9K subscribers). Click a video to play it here.
More on Google Marketing Platform.
Funding Insights of Google Marketing Platform
Google Marketing Platform has successfully raised a total of $4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in April 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 2
- Last Round Series A — $4M
- First Round $225,000
(Dec 2008)
- Investors Count 2
All 2 funding rounds of Google Marketing Platform with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2010 | $4M | Series A | – | – | |
| Dec 2008 | $225,000 | Grant | – | – | – |
3 investors in total: 2 institutional and 1 angel.
Investors in Google Marketing Platform
Google Marketing Platform has secured backing from 3 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Google, Summit Partners and Aydin Senkut.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Summit Partners is recognized as a growth equity investment firm. | – | summitpartners.com | Boston, United States | |
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States | |
AS Aydin Senkut | Founder of Felicis Ventures, early Google employee, active angel investor | – | unknown_648c409898fc49008 | - |
Investor details for Google Marketing Platform
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Google Marketing Platform
4 dated milestones of Google Marketing Platform across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Google Marketing Platform is founded.
- Funding First funding round of $225K.
- Funding Latest funding round, Series A, of $4.0M.
- Exit Acquired by Google.
Competitors of Google Marketing Platform
Google Marketing Platform operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and SocialFlow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | – | Social media marketing solutions | |
| wayin.com | 2010 | Denver, United States | $49.64M | 28 | Social Media Monitoring and Engagement platform | |
| socialflow.com | 2009 | New York, United States | $45.04M | – | Social media content value is quantified and optimized for enterprises. | |
| seesmic.com | 2007 | San Francisco, United States | $16M | – | Social Campaign Management Tool | |
| addressable.io | 2022 | Tel Aviv, Israel | $13.5M | – | Web3 intelligence solutions are provided for marketers by Addressable. | |
| archive.com | 2021 | Cayman Islands | $12M | – | Archive is recognized as an influencer marketing and UGC management platform. | |
| photofy.com | 2013 | Raleigh, United States | $2.12M | 12 | Photos are enhanced and shared through a mobile application. | |
| kineticsocial.com | 2011 | New York, United States | $43.5M | – | Social Media Marketing platform |
Detailed competitors of Google Marketing Platform
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Google Marketing Platform
Websites that share an audience with Google Marketing Platform (wildfireapp.com).
Websites whose visitors overlap most with Google Marketing Platform. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
marismith.com | marismith.com | 100% | – | #2,635,094 | – |
socialspark.com | socialspark.com | 98% | – | #6,471,258 | – |
shortstack.com | shortstack.com | 97% | – | #472,814 | – |
| socialbakers.com | 87% | 6.5K | #4,142,893 | View details | |
| involver.com | 84% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Google Marketing Platform
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Google Marketing Platform
10 companies that operate in the same segment as Google Marketing Platform (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Google Marketing Platform
Google Marketing Platform was founded in 2008.
Google Marketing Platform is headquartered in United States.
Google Marketing Platform is a funded company, having raised a total of $4M across 2 funding rounds to date. The company's 1st funding round was a Grant of $225K, raised on Dec 2008.
Enterprise advertising and analytics solutions are offered through a unified platform by Google Marketing Platform. Customer insights are integrated to enable faster marketing decisions. Various sectors including small businesses and large enterprises are served with tools like Campaign Manager 360 and Analytics 360. Advanced marketing use cases are supported through integration with Google Cloud. Deeper audience understanding and improved marketing performance are facilitated across digital media campaigns.
Google Marketing Platform's top competitors include Addressable, Brand Networks and Salesforce Buddy Media.
Google Marketing Platform offers Campaign Manager 360, Display & Video 360, Search Ads 360, Analytics 360, and Tag Manager 360.
Google Marketing Platform has 3 investors. Key investors include Google, Summit Partners, and Aydin Senkut.
Google Marketing Platform operates through Google Llc.
Yes. Google Marketing Platform was acquired by Google in July 2012.